Interview
Smita Thomas – 'Design is at its most radical when it reconsiders value itself'

A conversation with the Principal Designer at interior design and content studio Multitude of Sins, on reimagining space, embracing contradiction, and crafting unapologetically personal interiors.

Smita Thomas

Next up in our Indian Design in Focus series, we speak with Smita Thomas, Principal Designer at Multitude of Sins (MOS) in Bangalore. Her work rejects convention, reveling in the unpredictable—where skulls, corsets, and circus motifs coexist with quiet intimacy and deeply personal storytelling.

With project names like ‘BigTop’, ‘Sandpaper & Silk’, ‘Penny Royal Tea’, and ‘Pearls on Swine’, her approach to interior design follows a distinctly original path within the field.

But the client always comes first. As the MOS website explains, “The idea is not to impose my love for skulls, vintage knobs, parasols, corsets, punk slogans & what-have-you-not pageantry in your home but instead have your space reflect and celebrate you, your quirks, your style.”

We caught up with Smita to discuss what makes Indian design unique, how clients are embracing bold creative choices, and the projects that have been most meaningful in her career.

Project Big Top
King's Landing - Image by Ishita Sitwala

What sets Indian design apart from other global styles?

Honestly, Indian design is often misunderstood. People abroad look at our spaces as full of color, layers, textures, and richness, and dismiss them as “too busy” or “overwhelming.”

We don’t design to impress outsiders, we design to reflect our way of being, which is full of life, history, and soul. That’s what makes Indian spaces truly unique.

But they forget that our design language comes from how we actually live. It’s rooted in a culture that’s vibrant, layered, and deeply personal.

We don’t design to impress outsiders, we design to reflect our way of being, which is full of life, history, and soul. That’s what makes Indian spaces truly unique.

How does traditional Indian design influence your work, and are there other cultures or styles that have inspired your creative approach?

Traditional Indian design doesn’t directly dictate my work, but growing up in this culture naturally shapes the way I see things, especially the openness to nuance, layering, and complexity. Those qualities seep into my design language, though interpreted in my own way.

Beyond India, I draw from a mix of global influences. I’ve always had a love for fantasy, and a deep fascination with Asia, from Japanese fashion to the streets of Hong Kong. Traveling and immersing myself in those environments leaves impressions that inevitably filter into my work.

When approaching a project, do you prefer the clarity of a set brief or the flexibility of creative freedom? What makes that balance important for you?

I don’t think of briefs as shackles or freedom as a free fall, I prefer when they spar a little. One of our projects titled “Not Xanadu” is a good example. The inhabitant ruled the brief, their lifestyle and sensibilities gave us the anchors, but in translating that into design, we had complete freedom to play, exaggerate, and reimagine.

Too rigid a brief feels like painting by numbers, and too much freedom can be like staring at an ocean with no shore in sight.

That’s the kind of balance I thrive for: when the client offers a clear pulse, but the design process still leaves room for mischief. Too rigid a brief feels like painting by numbers, and too much freedom can be like staring at an ocean with no shore in sight.

But when there’s just enough clarity and just enough space to experiment, that’s when projects like Not Xanadu come alive, deeply personal, yet still full of surprises.

You’ve said, “The focus ought not to be on specializing in a specific style but on reinventing how people perceive how their home or space ought to be.” Can you expand on that idea?

Specializing in a single style can feel limiting; you might perfect it, but it can become predictable over time. For me, design isn’t about sticking to a “signature look” so much as it’s about constantly re-questioning: what does a home really mean to the person living in it?

That’s why I say the focus should be on reinventing how people perceive their space. A house isn’t just walls, floors, and furniture; it’s memory, drama, ritual, escape, sometimes even theatre.

When we designed “Sandpaper & Silk,” the family’s deep roots in textiles pushed us to think of the home itself as a woven narrative, layers of material, history, and identity stitched together.

 The focus should be on reinventing how people perceive their space. A house isn’t just walls, floors, and furniture; it’s memory, drama, ritual, escape, sometimes even theatre.

With “Not Xanadu,” it was about letting the inhabitants’ rhythm dictate the brief, while we had the freedom to twist that into something playful and unexpected.

With “Pearls on Swine,” it was about reconciling opposites, one partner’s minimalism against the other’s whimsy, a tug-of-war that resolved into Brutalism laced with drama and mischief.

So rather than “specializing” in a style, I prioritise listening to what the inhabitants have to say about their idea of a home and then, translating quirks into form, and in creating spaces that feel like an experience rather than a category. It keeps the work alive, and honestly, it keeps me from getting bored.

Do you find that clients have become more willing to make bold design choices over the years? How do you encourage them to embrace innovative design?

Clients don’t always approach design with the same appetite for risk, some arrive with strong ideas, others with only an instinct. That’s where the designer’s role becomes critical: to expand their horizon and propose ideas they might never have articulated, but that ultimately feel deeply right to them.

For me, the way to encourage bold choices is by making the design deeply personal, drawn from the client’s own choices, experiences, and rhythms of living.

For me, the way to encourage bold choices is by making the design deeply personal, drawn from the client’s own choices, experiences, and rhythms of living. When a space reflects its inhabitants so precisely that it couldn’t belong to anyone else, it stops feeling generic.

And that’s when clients are most willing to embrace something new: because it doesn’t feel imposed, it feels like them, only revealed in a way they hadn’t imagined before.

Penny Royal Tea – Image by Ishita Sitwala
Sandpaper & Silk – Image by Ishita Sitwala
Pearls on Swine – Image by Ishita Sitwala
Penny Royal Tea - Image by Ishita Sitwala

How do you view the education system when it comes to nurturing design talent, and what opportunities or challenges do you see for students entering the field?

Design education gives you tools, history, references, technical skills, but it can’t hand you a voice. That part comes from curiosity, from questioning, from looking outside the classroom as much as inside it. The challenge I see is that students sometimes feel pressured to chase trends or replicate what they think “good design” should look like, instead of developing their own way of seeing.

Design education gives you tools, history, references, technical skills, but it can’t hand you a voice. That part comes from curiosity, from questioning, from looking outside the classroom as much as inside it.

The opportunity lies in exactly the opposite: to use school as a safe ground for experimentation, to fail fast, to test ideas without the weight of commercial pressures. If students can treat education as a laboratory rather than a finishing school, they’ll enter the field not just with skills, but with the confidence to push boundaries.

Could you share a project from your work that stands out as especially meaningful or impactful to you?

“BigTop,” also called the “Circus Canteen,” is a study in how scarcity can unlock abundance in design.

What makes it meaningful to us is not only its bold aesthetic but also its proposition, that design is at its most radical when it reconsiders value itself.

Conceived almost entirely from salvaged materials, the project transforms industrial scrap, e-waste, and discarded samples into a spatial narrative that is as theatrical as it is sustainable. What makes it meaningful to us is not only its bold aesthetic but also its proposition, that design is at its most radical when it reconsiders value itself.

Quick Hits

A designer or artist you’d love to collaborate with or have been inspired by:

I’d love to work with Li Xiang, founder of X+Living. Forget collaboration, I’d be happy just to intern with her! 😂 Her work is layered, fearless, and totally unapologetic.

Your go-to source for creative inspiration in India:

We’re a very emotional bunch. We wear our hearts on our sleeves and love to show off our personalities: loud, colorful, and totally out there. So, my biggest source of inspiration? People. The ones who aren’t afraid to be themselves, no matter how outlandish or weird they seem. To design for them and with them is where the magic lies.

Something symbolic of Indian design that someone visiting India should see:

Indian design isn’t just about beauty or tradition. It’s really about ‘jugaad’, that crazy, brilliant way we make things work with whatever’s available. We’re a country where there’s more heart than money, and you see that everywhere in how we create.

If you want to understand Indian design, don’t just stick to the shiny temples or fancy palaces

It’s full of life, layered, and often beautifully imperfect, because that’s what life is like here.

If you want to understand Indian design, don’t just stick to the shiny temples or fancy palaces. Dive into the street markets, the roadside shrines, the makeshift homes.

That’s where the real, raw, unfiltered Indian aesthetic lives: chaotic, vibrant, and completely unapologetic. It’s a big middle finger to minimalism and Western ideas of “perfection.” It’s a celebration of life in all its messy, beautiful glory.

Project Big Top
Project Big Top

To learn more, visit multitudeofsins.in

All images provided by a Multitude of Sins

See more of Ishita Sitwala's photos at www.thefishyproject.com

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