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    Bobby McGill

    Bobby McGill

    Bobby is the founder and publisher of Branding in Asia.

    more from author

    Q&A: David Kaye – Hotel Brands Must Pivot to New Demands
    Interviews

    Q&A: David Kaye – Hotel Brands Must Pivot to New Demands

    Q&A: David Storey – It’s Time to Create Work That Has Real Impact
    APAC

    Q&A: David Storey – It’s Time to Create Work That Has Real Impact

    Michael B. Jordan Plays Alexa in Steamy Super Bowl Ad
    Ads Outside Asia

    Michael B. Jordan Plays Alexa in Steamy Super Bowl Ad

    Sir Martin Sorrell on Recent Mergers, COVID-19, and What’s Ahead for the Ad Industry
    Interviews

    Sir Martin Sorrell on Recent Mergers, COVID-19, and What’s Ahead for the Ad Industry

    Q&A: Nigel Richardson – Ikea’s Head of Marketing in Southeast Asia
    Southeast Asia

    Q&A: Nigel Richardson – Ikea’s Head of Marketing in Southeast Asia

    Chevy Chase Returns as Clark Griswold in Christmas Ad for the Mustang Mach-E
    USA

    Chevy Chase Returns as Clark Griswold in Christmas Ad for the Mustang Mach-E

    Q&A: Kate Rourke – APAC Consumers Expect Brands to Focus on Sustainability and Inclusiveness
    Interviews

    Q&A: Kate Rourke – APAC Consumers Expect Brands to Focus on Sustainability and Inclusiveness

    Interview: Phi Van Nguyen on Vietnam’s Vibrant Startup Ecosystem
    Vietnam

    Interview: Phi Van Nguyen on Vietnam’s Vibrant Startup Ecosystem

    Influencer Insights: Anthony J James – Australia
    Australia

    Influencer Insights: Anthony J James – Australia

    John Lewis & Waitrose Team Up for Christmas Ad Using Live-Action with CGI, Animation, and Claymation
    Ads Outside Asia

    John Lewis & Waitrose Team Up for Christmas Ad Using Live-Action with CGI, Animation, and Claymation

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    featured

    72andSunny Win Johnnie Walker Account and Launch OOH Campaign
    Singapore

    72andSunny Win Johnnie Walker Account and Launch OOH Campaign

    Big Data Takes Travelers on the Slow and Scenic Route in Jeju
    South Korea

    Big Data Takes Travelers on the Slow and Scenic Route in Jeju

    Namit Prasad Joins L&K Saatchi & Saatchi as SVP-Planning
    India

    Namit Prasad Joins L&K Saatchi & Saatchi as SVP-Planning

    The Australian Red Cross Comes to the Rescue on the Worst Block in Town
    Australia

    The Australian Red Cross Comes to the Rescue on the Worst Block in Town

    creative work

    Big Data Takes Travelers on the Slow and Scenic Route in Jeju
    South Korea

    Big Data Takes Travelers on the Slow and Scenic Route in Jeju

    Suncorp Creates ‘One House to Save Many’
    Australia

    Suncorp Creates ‘One House to Save Many’

    The Australian Red Cross Comes to the Rescue on the Worst Block in Town
    Australia

    The Australian Red Cross Comes to the Rescue on the Worst Block in Town

    Ditch the Kids in Toyota’s New Kluger Hybrid
    Creative

    Ditch the Kids in Toyota’s New Kluger Hybrid