Interview
Surajit Majhi – 'Indian design mirrors the country’s rhythm — dynamic, layered, and full of surprises'

What sets Indian design apart from other global styles?

India’s design identity didn’t emerge overnight — it was forged through centuries of cultural exchange, shaped by conquerors, travellers, traders, and dreamers who left behind not just relics, but rhythms of thought and beauty.

Indian design often embraces organized chaos — symmetry coexists with spontaneity, order with imperfection. It mirrors the country’s rhythm — dynamic, layered, and full of surprises.

What truly sets Indian design apart is its soulful fusion of tradition, emotion, and innovation. While global design trends often emphasize minimalism, precision, or conceptual abstraction, Indian design thrives on storytelling, cultural symbolism, and sensory richness.

From the Aryans, who shaped our sacred symbols and geometries, to Chandragupta Maurya’s grand vision of empire and order — each era carved a new layer into India’s creative soul. The Mughals brought Persian grace — poetry in arches, symmetry in gardens — while the British introduced modern tools and industrial craft.

Yet through it all, India never imitated; she absorbed, adapted, and reimagined, turning every influence into her own art form.

What truly sets Indian design apart is its soulful fusion of tradition, emotion, and innovation. While global design trends often emphasize minimalism, precision, or conceptual abstraction, Indian design thrives on storytelling, cultural symbolism, and sensory richness. Every motif, color, or form in Indian design carries meaning — from the lotus (purity and rebirth) to the peacock (beauty and pride).

Indian design is rarely aesthetic for its own sake; it’s a language of belief, heritage, and emotion. India doesn’t shy away from color. Indian design celebrates bold contrasts, layered hues, and visual warmth.

This is why Indian design feels alive — it carries the DNA of centuries, the fingerprints of countless cultures, yet remains unmistakably Indian.

It tells stories, preserves roots, and reflects the pulse of a diverse, ever-evolving nation.

It’s not one story, but a million stories woven into one tapestry.

Your website says your team “weaves dreams into immersive animations, painting narratives that linger in minds and hearts.” Can you share what that means in practice and how it guides your overall design philosophy and process?

At Graphixstory, when we say we “weave dreams into immersive animations, painting narratives that linger in minds and hearts,” it’s more than a visual language — it’s our way of working.

We believe every project begins as a dream — a spark of imagination, emotion, or purpose. Our role as designers and storytellers is to weave that dream into visual form — through motion, design, and narrative that people can feel, not just see.

In practice, our process is guided by the principles of Human-Centered Design — where every creative decision begins with people, not pixels.

We believe every project begins as a dream — a spark of imagination, emotion, or purpose. Our role as designers and storytellers is to weave that dream into visual form.

We start with empathy, seeking to understand the emotions, needs, and aspirations of the audience we’re designing for. Through observation, questioning, and co-creation, we uncover insights that shape our storytelling foundation.

Our design philosophy is rooted in balance — between art and intention, technology and storytelling, culture and modernity. We don’t just create visuals; we create experiences that live in memory, where design becomes emotion, and animation becomes language.

Do you find that clients have become more willing to make bold design choices over the years? How do you encourage them to embrace innovative design?

It truly varies from client to client, but we’ve been fortunate to work with several who have encouraged us to break boundaries and think beyond convention. Such collaborations open up space to experiment with visual styles, shapes, and colours, allowing creativity to flow freely.

We’ve also noticed that startups and emerging brands tend to be more bold and open-minded, eager to explore fresh, unconventional ideas to communicate their message. That kind of creative freedom often leads to some of our most exciting and memorable work.

Before we pitch an idea, we don’t just prepare visuals- we take the time to sit with our clients and understand their mindset — how they think, what they value, and how open they are to exploring new creative directions. We believe that every great collaboration begins with a shared wavelength.

If the vibe aligns, we dive deep into the design process together — brainstorming, experimenting, and co-creating to discover fresh, innovative solutions. That connection matters to us, because at Graphixstory, we believe that true creativity emerges where energy, trust, and imagination meet.

When approaching a project, do you prefer the clarity of a set brief or the flexibility of creative freedom? What makes that balance important for you?

A well-crafted creative brief is the foundation of every successful project. It allows us to clearly understand the problem statement, the client’s preferences, the intended communication, and the target audience. It also provides insights into the client’s existing design framework, its flexibility, and adaptability. In many ways, a thorough creative brief is like a precise diagnosis before prescribing treatment — it ensures the solution is targeted, effective, and meaningful.

Designs often fail or underperform not because of a lack of creativity, but because of poorly written briefs or the absence of one. At Graphixstory, we thrive when given the freedom to explore design and animation styles, add subtle layers of detail, or include those small elements that become the “cherry on top.”

We also value when clients allow the time necessary for a design or animation to reach its fullest potential. After all, great creativity is not just about talent — it’s about thoughtful execution, precision, and care.