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Insight

Study Highlights the Importance of Authentic Creator-Led Content for Brands in APAC

The TikTok whitepaper reveals that APAC's Creator Commercial Contribution is projected to reach US$1.2 trillion by 2030, up 1.4 times from last...

Insight

Only 56% of Singapore Workers are Happy, Says New Study

Jobstreet by SEEK’s study finds burnout, purpose gaps, and inequality are behind Singapore’s rank as one of the lowest workplace happiness rates...

Creative Work

Forget Foreplay, Meet ‘Choreplay’ in Flipkart’s Valentine’s Day Campaign

The funny, 90-second campaign film, with its clever use of pixelation, centers on the message that participating in household chores can play a big part in romance.

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Creative Work

‘Elements of Love’ – Senco Gold & Diamonds Launches Valentine’s Day Campaign

INNOCEAN

INNOCEAN Renews Global Media Mandate with Havas Media Network

Gerety Awards

Gerety Talks With the Team Behind ‘Senna’s Cut’, Monks Argentina | February 10

Creative Work

AmBank Celebrates Community in Chinese New Year Film ‘Hundred Families Quilt’

Creative Work

Carlsberg Asia Marks the Year of the Horse with Limited-Edition Packaging and SKAI ISYOURGOD

One Under 30

One Under 30: Young Creative Spotlight — Kaie Slater

As part of our ongoing series spotlighting young talent in the industry, we talk to Kaie Slater, Founder and...

Insights

NYF Advertising Awards and Paul Marobella Launch State of the Biz Podcast for 2026

"We are at such an inflection point of brand-building and creativity, and learning from how the best brands and...

Creative Work

Forget Foreplay, Meet ‘Choreplay’ in Flipkart’s Valentine’s Day Campaign

The funny, 90-second campaign film, with its clever use of pixelation, centers on the message that participating in household chores can play...

Insight

Study Highlights the Importance of Authentic Creator-Led Content for Brands in APAC

The TikTok whitepaper reveals that APAC's Creator Commercial Contribution is projected to reach US$1.2 trillion by 2030, up 1.4 times from last...

Insight

Only 56% of Singapore Workers are Happy, Says New Study

Jobstreet by SEEK’s study finds burnout, purpose gaps, and inequality are behind Singapore’s rank as one of the lowest workplace happiness rates...

One Under 30

One Under 30: Young Creative Spotlight — Kaie Slater

As part of our ongoing series spotlighting young talent in the industry, we talk to Kaie Slater, Founder and Creative Director at...

Insights

NYF Advertising Awards and Paul Marobella Launch State of the Biz Podcast for 2026

"We are at such an inflection point of brand-building and creativity, and learning from how the best brands and agencies are innovating...

The Latest

Creative Work

‘Elements of Love’ – Senco Gold & Diamonds Launches Valentine’s Day Campaign

INNOCEAN

INNOCEAN Renews Global Media Mandate with Havas Media Network

Gerety Awards

Gerety Talks With the Team Behind ‘Senna’s Cut’, Monks Argentina | February 10

Creative Work

AmBank Celebrates Community in Chinese New Year Film ‘Hundred Families Quilt’

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Creative Work

Creative Work

‘Elements of Love’ – Senco Gold & Diamonds Launches Valentine’s Day Campaign

Senco Gold & Diamonds launches Valentine’s Day campaign and jewelry collection, drawing inspiration from nature’s elements to reflect love’s enduring...
Creative Work

AmBank Celebrates Community in Chinese New Year Film ‘Hundred Families Quilt’

Rather than a single thread, it takes shape as a tapestry formed by many hands. Families would gather scraps of...
Creative Work

Carlsberg Asia Marks the Year of the Horse with Limited-Edition Packaging and SKAI ISYOURGOD

"The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own...
Havas Middle East

adidas Reimagines Carb-Loading as a Cultural Moment During Marathon Week in Dubai

adidas launched Adizero Pasta during Dubai marathon week, turning pre-race carb-loading into a cultural event through a partnership with local...

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Agency News

INNOCEAN

INNOCEAN Renews Global Media Mandate with Havas Media Network

INNOCEAN has renewed its global media partnership with Havas Media Network for Hyundai, Kia and Genesis across Europe, APAC, Middle...
NY Festivals Advertising Awards

NYF Advertising Awards and Paul Marobella Launch State of the Biz Podcast for 2026

"We are at such an inflection point of brand-building and creativity, and learning from how the best brands and agencies...
Spikes Asia

McDonald’s Awarded 2026 Spikes Asia Advertiser of the Year

In 2025, McDonald’s Japan’s “No Smiles” campaign via TBWA HAKUHODO was awarded four Spikes Awards, including the Grand Prix in...
TBWA HAKUHODO

TBWA HAKUHODO’s Takahiro Hosoda and Yuhei Ito Appointed to the Mad Stars 2026 Jury

Takahiro Hosoda, Chief Creative Officer, and Yuhei Ito, Head of Design at TBWA HAKUHODO, have been selected as jury members...

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Brand news

Insight

Only 56% of Singapore Workers are Happy, Says New Study

TikTok

Study Highlights the Importance of Authentic Creator-Led Content for Brands in APAC

TikTok

TikTok Announces Winners of First Southeast Asia Partner Awards

Toyota

Toyota Retains Top Global Sales Crown in 2025

Brand Asia News

KCT Names Yathish Kumar as Group Head – Marketing

Samsung

Samsung Reports Strong Q4 Growth, Posting Record Highs

OPPO

OPPO Premier League 2026 Launches in India

Flipkart

Flipkart Group Appoints Jason Chappel and Amer Hussain to Leadership Roles

featured

Interviews

Gretchen Moore on Hilton’s Record-Breaking Campaign and ‘The Stay’ Strategy

Hilton's Vice President of Marketing and Loyalty for Asia Pacific shares insights on Hilton’s storytelling and the heritage brand’s presence across the...

featured

Epica Awards

Thasorn ‘Pete’ Boonyanate: Bringing the Spice to Thai Advertising

What’s the magic formula that makes Thai advertising so entertaining? One of its greatest practitioners shares his thoughts with Mark Tungate.

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

Dentsu APAC

Creative Dive: Alice Chou on Taiwan’s ‘Unfreeze My Rights’ Campaign

"We knew this was a sensitive topic. So we didn’t try to overwhelm people with mass messaging. We lit sparks instead –...

featured

T8 Creations

Chris Ryan and Harry Llufrio on What T8 Co-Create Means for In-House Creativity

Following the recent launch of T8 Co-Create, the T8 Creations co-founders discuss how the initiative aims to strengthen in-house design teams.

featured

BBDO India

Shruthi Subramaniam – ‘Ideas need love and time. Craft needs patience and rigour.’

"I used to be a Biochemistry student – studious, with my denims reeking of chemicals. Then one day, I made a few...

featured

Monks China

One Under 30: Young Creative Spotlight — Nicole Wang

"I’m endlessly curious, and advertising lets me dive into fresh categories, uncover consumer insights, talk to experts, and tell new stories."

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

featured

amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

featured

Indian Design in Focus

Neha Tulsian – ‘Design is not about style, it is about change and possibility’

Next up on Indian Design in Focus we speak with the Executive Creative Director and Founder of NH1 Design about blending curiosity...

featured

Havas Red

Q&A: Steve Fontanot on the New Reality of CEO Visibility and Influence

Following the release of Havas Red’s recent white paper, the Commercial Managing Director for APAC unpacks the currents that are reshaping executive...

featured

Koto

Q&A: James Greenfield – ‘Everyone deserves a great brand’

The co-founder and CEO of design studio Koto talks about the studio’s first decade, fostering a global culture with a one-team mentality,...

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Interviews

Candy Street

One Under 30: Young Creative Spotlight — Kaie Slater

Epica Awards

Thasorn ‘Pete’ Boonyanate: Bringing the Spice to Thai Advertising

APAC Stevie Awards

Q&A: Claire Vanessa Lim – ‘Growth strategies have to meet people wherever they are’

Interviews

Q&A: Tuhina Pandey – ‘The post-AI marketer must think like an anthropologist and build like an architect’

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Insights

Insight

Only 56% of Singapore Workers are Happy, Says New Study

Jobstreet by SEEK’s study finds burnout, purpose gaps, and inequality are behind Singapore’s rank as one of the lowest workplace...
TikTok

Study Highlights the Importance of Authentic Creator-Led Content for Brands in APAC

The TikTok whitepaper reveals that APAC's Creator Commercial Contribution is projected to reach US$1.2 trillion by 2030, up 1.4 times...
TheSmallBigIdea

Three Trends in the Mix for 2026: Harikrishnan Pillai, CEO & Co-Founder, TheSmallBigIdea

Harikrishnan reflects on storytelling reclaiming its importance in an AI-saturated landscape, brand pages evolving into entertainment-driven ecosystems, and more
Three Trends

Three Trends in the Mix for 2026: Jason Wong – CEO of Paking Duck

Jason shares his picks for three trends to watch in the coming year, his least favorite trend of 2025, and...

Nov. 10 - 25

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Indian Design in focus

Indian Design in Focus

Connecting With Craft for How it Makes Us Feel

At the end of the day, we are all chasing connections, and reconnecting with craft is a means to make...
Indian Design in Focus

Gautam & Shitu Patil – ‘India is not a single aesthetic, it’s a spectrum of expressions’

For our next Indian Design in Focus interview we talk with the founders of Plus One Design about India’s spectrum...
Indian Design in Focus

A Conversation with Divya Rao & Vikrant Mishra from Analogy Design Studio

We catch up with the Co-Founder and Design Lead of Analogy Design Studio to talk about Indian design, client collaboration,...
Indian Design in Focus

Abhijit Bansod – ‘Design thrives when structure meets imagination’

A conversation with the Founder and Creative Director of Studio ABD on India’s design identity, the role of storytelling, client...
Indian Design in Focus

India Will Never Have a Single Design Language — and That is a Good Thing

India works best as a network of design dialects, each shaped by its own history yet connected by a shared...
Indian Design in Focus

The Logic of More: The Evolution of Maximalism in India

Indian design finds meaning in multiplicity. It values density over emptiness, emotion over precision, and the act of storytelling over...
Indian Design in Focus

Tradition, Today & Tomorrow: More is More, Exploring the Essence of Indian Design

Canadian designer Ibraheem Youssef explores how India's historical reverence for craft and vibrant complexity fuels a maximalist design aesthetic that...
Indian Design in Focus

Nishita Bhatia – ‘Our design approach is bold and Indian in spirit’

A conversation with the Partner and Principal Architect at The Purple Ink Studio in Bengaluru, exploring the studio’s non-linear approach,...

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