Travel in Asia

Booking.com’s new Travel Happiness Index examines the emotional, financial, and social factors shaping travel decisions across APAC amid rising global uncertainty.

Leadership Moves

72andSunny has appointed Jo Lam as Executive Strategy Director for its Singapore office, where she will lead strategy across the agency's portfolio.

Interviews

Across global marketing leadership, industry advocacy and her own writing, Wendy Walker has built her career around a practical kind of care: helping people believe in what they can do, then giving them a way through.

The Latest

Insight

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers...

Insight

As fashion, entertainment, and consumer brands revive the past, gaming is proving that nostalgia isn't just a feeling—it's an...

Interviews

Across global marketing leadership, industry advocacy and her own writing, Wendy Walker has built her career around a practical kind of care:...

Travel in Asia

Booking.com’s new Travel Happiness Index examines the emotional, financial, and social factors shaping travel decisions across APAC amid rising global uncertainty.

Leadership Moves

72andSunny has appointed Jo Lam as Executive Strategy Director for its Singapore office, where she will lead strategy across the agency's portfolio.

Insight

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers can restore confidence...

Insight

As fashion, entertainment, and consumer brands revive the past, gaming is proving that nostalgia isn't just a feeling—it's an ecosystem, writes Gretchen...

Creative Work

UNIBIC has launched a new campaign for Swaadesi Biskut, created by Theblurr, introducing ‘A Biskut Moment’ and the tagline ‘Chai,...
Stayfree has launched 'Zero Tension. Double Protection,' a new campaign with Kiara Advani, directed by Shoojit Sircar.
“Get Even With Corners” replaces the usual automotive tropes of power, precision and performance with a darkly comic take on...
mPokket unveils brand film with Naveen Polishetty, built around his own story of over a thousand auditions and repeated rejections.

The Latest News

UM's APAC offices extended Global Impact Day into month-long community initiatives across ten markets, from animal welfare in Thailand to...
72andSunny has appointed Jo Lam as Executive Strategy Director for its Singapore office, where she will lead strategy across the...
Lazada Malaysia has appointed Team Lewis as its public relations agency of record to lead communications, media relations, campaign support,...
Mark Anthony Brands International has appointed UM as its global media agency of record across the U.S., Canada, the U.K.,...

Brand Asia News

Interviews

The Shape of Belief

UM APAC

Ten APAC Markets Mark UM Impact Day With Local Community Projects

Prophet

Peter Dixon on Customer Experience, Retail, and Earning Trust

The Red Thread

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Insights

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers can...
Booking.com’s new Travel Happiness Index examines the emotional, financial, and social factors shaping travel decisions across APAC amid rising global...
As fashion, entertainment, and consumer brands revive the past, gaming is proving that nostalgia isn't just a feeling—it's an ecosystem,...
James Bernardo explores the social and financial consequences of online gaming and sports betting, and the psychology that keeps people...

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