Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting to new...
The Founder and Director of UltraSuperNew discusses building an independent creative agency in Japan, why brands shouldn’t flatten themselves abroad, and what taste means in an AI-driven industry.
The Founder and Director of UltraSuperNew discusses building an independent creative agency in Japan, why brands shouldn’t flatten themselves abroad, and what...
Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting to new...
Publicis Groupe Hong Kong has appointed Siddhant Lahiri as Head of Strategy, following senior roles at Forsman & Bodenfors, Dentsu International and...
Svetlana Stotskaya discusses how digital platforms, AI, brand collaborations and phygital experiences are reshaping marketing, while human behavior remains the...
Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting...
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