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Interviews

Takaya Hoshi on Japan’s Creative Scene, Risk-Taking, and Work That Connects

Takaya talks about Japan's growing openness to hybrid thinking — where brands and creators blend craft, technology, culture, and community — and...

Creative Leaders Corner

Creative Leaders Corner: Shrey Doshi, Founder and Creative Director at Yellow

The founder of Yellow on the shift from creative immersion to creative leadership, persuading clients to embrace risk, and why the bigger...

Leadership Moves

Omnicom Advertising Asia Forms Regional Leadership Team

“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, President of OA Asia.

The Latest

Monks

POCO Declares War on Disclaimers with ‘Fastest BS Service’ Campaign

Bastion

ALDI Australia Celebrates Smart Shoppers With ALDI IQ Social Campaign Via Bastion

WPP Media

WPP Media Wins Media Mandate for KFC and Pizza Hut Singapore

VML India

Tiger Hero Hunt : Britannia Tiger Krunch Launches Anti-Bullying Campaign

Diane von Furstenberg Joins Estée Lauder InCharge Events in Singapore

Creative Work

Uber Bike Taps Divine and Roll Rida for Hip-Hop-Driven ₹25-for-3km Campaign

"At its best, music in advertising is an opportunity for artistic expression across lyrics, screenplay, and regional nuance."

Creative Work

Sunsilk Builds on its Smooth Tagline With Silktopia Campaign via The Friday Vietnam

Sunsilk, the Unilever hair care brand, partners with The Friday Vietnam to transform a familiar tagline into a full...

Leadership Moves

Omnicom Advertising Asia Forms Regional Leadership Team

“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, President of OA...

Interviews

Takaya Hoshi on Japan’s Creative Scene, Risk-Taking, and Work That Connects

Takaya talks about Japan's growing openness to hybrid thinking — where brands and creators blend craft, technology, culture, and community — and...

Creative Leaders Corner

Creative Leaders Corner: Shrey Doshi, Founder and Creative Director at Yellow

The founder of Yellow on the shift from creative immersion to creative leadership, persuading clients to embrace risk, and why the bigger...

Creative Work

Uber Bike Taps Divine and Roll Rida for Hip-Hop-Driven ₹25-for-3km Campaign

"At its best, music in advertising is an opportunity for artistic expression across lyrics, screenplay, and regional nuance."

Creative Work

Sunsilk Builds on its Smooth Tagline With Silktopia Campaign via The Friday Vietnam

Sunsilk, the Unilever hair care brand, partners with The Friday Vietnam to transform a familiar tagline into a full campaign world called...

The Latest

Monks

POCO Declares War on Disclaimers with ‘Fastest BS Service’ Campaign

Bastion

ALDI Australia Celebrates Smart Shoppers With ALDI IQ Social Campaign Via Bastion

WPP Media

WPP Media Wins Media Mandate for KFC and Pizza Hut Singapore

VML India

Tiger Hero Hunt : Britannia Tiger Krunch Launches Anti-Bullying Campaign

March - April

Busan English Broadcasting

IWD Voices: Laura McLuckie – ‘Real Progress Requires Action and Genuine Listening, on Loop’

Integral Ad Science

IWD Voices: Jessica Miles – ‘The Next Generation Is Watching What We Build Now’

ISST

IWD Voices: Tanvi Lunawat – ‘When Women Support and Uplift Each Other, We Create Stronger Communities’

Finn Partners

IWD Voices: Joyce Liong – ‘You Have to Keep Speaking Up Until Your Value Becomes Undeniable’

TCMC

IWD Voices: Farheen Belgaumwala – ‘True Fairness Means Designing Systems That Enable Everyone to Thrive’

Yugap Wellness

IWD Voices: Yashna Garg – ‘Fairness isn’t Sameness. It’s Context’

Balancehero India

IWD Voices: Manika Mittal – ‘Equitable Workplaces Are Rarely Created by Statements Alone’

Luminous Power Technologies

IWD Voices: Neelima Burra – ‘The Next Generation of Women Should Not Have to Navigate Ambition Alone’

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Creative Work

Monks

POCO Declares War on Disclaimers with ‘Fastest BS Service’ Campaign

The campaign features rapper Gaush and comedian Aadar Malik, who present a service designed to deliver disclaimers at high speed....
Bastion

ALDI Australia Celebrates Smart Shoppers With ALDI IQ Social Campaign Via Bastion

The campaign rolls out across Meta, TikTok, Reddit, YouTube, and online video, supported by influencer and creator partnerships and national...
The Friday

Sunsilk Builds on its Smooth Tagline With Silktopia Campaign via The Friday Vietnam

Sunsilk, the Unilever hair care brand, partners with The Friday Vietnam to transform a familiar tagline into a full campaign...
VML India

Tiger Hero Hunt : Britannia Tiger Krunch Launches Anti-Bullying Campaign

"With Tiger Hero Hunt, we strive to create greater awareness around bullying by helping children and families identify such situations...

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Agency News

Omnicom Advertising Asia

Omnicom Advertising Asia Forms Regional Leadership Team

“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, President...
WPP Media

WPP Media Wins Media Mandate for KFC and Pizza Hut Singapore

WPP Media appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, covering media strategy, planning, buying, consumer insights,...

Diane von Furstenberg Joins Estée Lauder InCharge Events in Singapore

Estée Lauder celebrated its InCharge Collection with Diane von Furstenberg through a luncheon and Changi Airport appearance in Singapore. (25...
News

TFM Digital launches ‘That F*cking Marketing Podcast’

"We wanted to create something the industry was missing. Focusing on transparent, unfiltered conversations about what's working, what's not, and...

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Brand news

HSBC

HSBC Celebrates 50 Years of Hong Kong Sevens With City-Wide Super Fan Campaign

UNIQLO

UNIQLO Launches AIRism Cooling Station Pop-Up in Singapore

Kingdom Digital

Malaysia Airlines Appoints Kingdom Digital Malaysia as Creative Automation Agency

InMobi

Salesforce Expands Collaboration with InMobi for AI-Driven Advertising Growth

iNova Pharmaceuticals

iNova Pharmaceuticals Appoints Sarvesh Sahni as Marketing Director AMENA

Cashfree Payments

Sameer Gandhi Named CFO of Cashfree Payments

BeLocal

BeLocal Kuala Lumpur Appoints John Wong as Managing Director

Honda

Honda Puts a Record Player on the Top of a CR-V Hybrid to Show it Never Skips a Beat

featured

AI in Asia

Shavonne Wong – ‘Each medium has taught me something different about creativity itself’

The Singapore-based new media artist shares her work and insights on creativity, technology, and the evolving role of AI.

featured

BBDO India

Shruthi Subramaniam – ‘Ideas need love and time. Craft needs patience and rigour.’

"I used to be a Biochemistry student – studious, with my denims reeking of chemicals. Then one day, I made a few...

featured

T8 Creations

Chris Ryan and Harry Llufrio on What T8 Co-Create Means for In-House Creativity

Following the recent launch of T8 Co-Create, the T8 Creations co-founders discuss how the initiative aims to strengthen in-house design teams.

featured

Indian Design in Focus

Anthony Lopez – ‘Indian design is layered, adaptive, and alive’

A conversation with the award-winning Founder & Chief Creative Director of Lopez Design, on design as a reflection of culture, the importance...

featured

Indian Design in Focus

Neha Tulsian – ‘Design is not about style, it is about change and possibility’

Next up on Indian Design in Focus we speak with the Executive Creative Director and Founder of NH1 Design about blending curiosity...

featured

Interviews

Gretchen Moore on Hilton’s Record-Breaking Campaign and ‘The Stay’ Strategy

Hilton's Vice President of Marketing and Loyalty for Asia Pacific shares insights on Hilton’s storytelling and the heritage brand’s presence across the...

featured

Monks China

One Under 30: Young Creative Spotlight — Nicole Wang

"I’m endlessly curious, and advertising lets me dive into fresh categories, uncover consumer insights, talk to experts, and tell new stories."

featured

Interviews

Douglas Nicol on ‘AI Anxiety’ and What Marketers Can Do About it

A conversation with the co-founder Australian Centre for AI in Marketing about understanding ‘AI anxiety’ and preparing future-ready teams for the AI...

featured

Interviews

Bunjang’s Sae Mi Lee on the Rise of Korean Collectibles and Redefining ‘Secondhand’

As Korean culture continues to influence global tastes, a growing resale economy is reshaping how fans buy, trade, and collect—turning the rise...

featured

Indian Design in Focus

Smita Thomas – ‘Design is at its most radical when it reconsiders value itself’

Indian Design in Focus: A conversation with the Principal Designer at interior design and content studio Multitude of Sins, on reimagining space,...

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

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Interviews

Yellow

Creative Leaders Corner: Shrey Doshi, Founder and Creative Director at Yellow

NY Festivals

Takaya Hoshi on Japan’s Creative Scene, Risk-Taking, and Work That Connects

MAD STARS

Alex Pineda on Dubai’s Creative Scene, AI as Just a Tool, and the Work That Steals His Heart

NY Festivals

Dave Bowman on ANZ’s Creative Scene, the Risk of Not Standing Out, and the Work That Makes Him Jealous

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Insights

Insight

Singapore AI Adoption Grows, but Knowledge and Context Gaps Limit Business Impact, Study Finds

“The key challenge among Singapore businesses is no longer whether they are using AI. It is whether they have the...
Prophet

The Athleisure Revolution in APAC: Four Challenges Brands Can’t Ignore

As athleisure matures across APAC, the brands that win will be those that combine local fluency with the values that...
Publicis Groupe APAC

How Culture Travels on TikTok — and How Brands Can Try to Catch a Wave

Publicis Groupe APAC has teamed with TikTok to unpack what drives the platform's most enduring trends in a new white...
PubMatic

Southeast Asia’s Social-First Media is Changing How Ads Work

In Southeast Asia, all media is social; the conversation never stops and enjoying experiences with others is just as important,...

Nov. 10 - 25

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Indian Design in focus

Indian Design in Focus

Surajit Majhi – Indian design mirrors the country’s rhythm — dynamic, layered, and full of surprises

As part of Indian Design in focus we speak with the Founder and Director of Graphixstory about the country's layered...
Indian Design in Focus

Vandana Dhawan Saxena – India’s richness lies in its many layers—language, craft, food, and tradition

A conversation with the Founder and Design Principal of Studio IV Designs on India’s layered design landscape, the influence of...
Indian Design in Focus

Abhijit Bansod – ‘Design thrives when structure meets imagination’

A conversation with the Founder and Creative Director of Studio ABD on India’s design identity, the role of storytelling, client...
Indian Design in Focus

Kuntal Vyas Aggarwal – ‘I begin every project by acknowledging the spirit of the space itself’

A conversation with the Founder and Design Head of Resaiki Interiors and Architecture Design Studio, about the cultural roots of...
Indian Design in Focus

India’s Design Advantage in the Age of AI: Temporal Resilience

Indian Design in Focus. AI has democratised design but also widened the gap between amateurs and professionals. The key to...
Indian Design in Focus

Akash Kumawat & Anusha Tallam – ‘Bold design more than truth demands trust’

A conversation with the Co-Founders of Studio EBBXFLO on multiplicity in Indian design, subconscious cues, throwing aside the obvious to...
Indian Design in Focus

The Many Tongues of Indian Design

The founders of Pollinate Labs explore how Indian design speaks in many dialects—from survival and culture to aspiration—through the lens...
Indian Design in Focus

Aparna Dhareshwar – ‘Design in India is integrated into our daily lives’

A conversation with the Partner at Sameep Padora & Associates about India’s diverse architectural identity, the role of craft and...

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