Creative Dive

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as hydration breaks...

Brand Asia News

MINISO ranked the fastest-growing U.S. retailer on NRF's 2026 Hot 25 list, posting 52.6% domestic sales growth and expanding to 351 stores.

Creative Work

Hyundai Card said the Alphabet Card’s revival after nearly 20 years as an independent brand reflects an increasingly segmented and personalized consumer culture.

The Latest

Interview

Moonfolks Founder and CEO discusses why now was the right time to launch the agency in Vietnam, the opportunities...

Creative Work

Colloquial has launched its first campaign for Prasuma, positioning the frozen momo brand around India's momo culture through a...

Creative Work

Hyundai Card said the Alphabet Card’s revival after nearly 20 years as an independent brand reflects an increasingly segmented and personalized consumer...

Creative Dive

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as hydration breaks...

Brand Asia News

MINISO ranked the fastest-growing U.S. retailer on NRF's 2026 Hot 25 list, posting 52.6% domestic sales growth and expanding to 351 stores.

Interview

Moonfolks Founder and CEO discusses why now was the right time to launch the agency in Vietnam, the opportunities he sees in...

Creative Work

Colloquial has launched its first campaign for Prasuma, positioning the frozen momo brand around India's momo culture through a social-first digital campaign.

Creative Work

Klook and BBH Singapore launch 'Get Your Travel Right', a global campaign with AI-powered Klookmojis across 15 markets.
Conceptualized and written by Prasoon Joshi and developed by Google with McCann India and Nirvana Films, the campaign focuses on...
"Backed by a nostalgic, reimagined rendition of 'Phoolon Ka Taaron Ka', the film captures the sweet friction that makes sibling...
Tata Play marks its 20th anniversary with a campaign by Ogilvy and Maati Baani that reinterprets its 'Life Jingalala' tagline...

The Latest News

The Foundry Asia has opened a Bangkok office and appointed Henry Stonham and Joe Chau to senior regional leadership roles...
F5 Shanghai has named Jimyi Xu as its inaugural Director of Global Marketing & Communications, overseeing media, social, and content.
Mondelēz India has appointed Vinay Subramanyam as Vice President – Marketing, succeeding Nitin Saini, who has been elevated to General...
The “Get Out the Vote” brief is global and nonpartisan in its politics, favoring no specific candidate, party, or belief. ...

Brand Asia News

Interviews

Moonfolks

Anish Daryani on Bringing Moonfolks to Vietnam

What Courage Makes Possible

June Goh on Leading AI Transformation with Human Judgment

Chris Hewish on the Evolving Business of Games

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Insights

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as...
Rather than relying only on demographics, the framework identifies six ‘Australian MindSets’ that influence how people think, what they value...
Nearly half of Singapore consumers say ads alongside low-quality AI content hurt their perception of brands, as marketers grapple with...
Gretchen Que explores why gaming has become one of Asia’s most influential cultural ecosystems—and why luxury brands should treat it...

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