Generative AI

Publicis Groupe APAC has launched an AI Development Hub in Singapore, backed by the Economic Development Board, to develop and scale proprietary...

Creative Work

Created by Mother Shanghai, the film brings together a choir and a group of audio explorers to perform directly on the land,...

Interview

Tata Communications' VP of Asia Pacific and Japan Enterprise discusses the new global brand identity, the creative choices in the brand film, and what it takes to build a brand when your most important work happens out of sight.

The Latest

Creative Work

Vaseline is bringing its global 'The Nipple Sponsorship' initiative to the TCS London Marathon on April 26, offering free...

Travel

According to the report, low-cost carriers have led the change in footwear. Jeju Air provided sneakers to all cabin...

Interview

Tata Communications' VP of Asia Pacific and Japan Enterprise discusses the new global brand identity, the creative choices in the brand film,...

Generative AI

Publicis Groupe APAC has launched an AI Development Hub in Singapore, backed by the Economic Development Board, to develop and scale proprietary...

Creative Work

Created by Mother Shanghai, the film brings together a choir and a group of audio explorers to perform directly on the land,...

Creative Work

Vaseline is bringing its global 'The Nipple Sponsorship' initiative to the TCS London Marathon on April 26, offering free product at the...

Travel

According to the report, low-cost carriers have led the change in footwear. Jeju Air provided sneakers to all cabin crew in February,...

Creative Work

Sinnie falls for the 'Royal Dumpling' because, much like an ideal partner, it is packed with 'inner substance.'"
The campaign, created with Buzzman, spans two films directed by Nadège Loiseau that playfully shake up France's Sunday family meal...
The campaign, conceptualized and produced by OML, promotes the Redmi Note 15 Special Edition and features the celebrity chef in...
Apple has released a new film that takes note of the fandom's organic enthusiasm, reimagining its existing MacBook Neo video...

Agency News

"A reminder that when you tap into a human truth everyone feels, and you tell it with honesty and a...
The edition looks at trends including maxxing culture and performativity, and examines the space these leave — or don't —...
Best in Show and Top Honors to Be Revealed May 20 in New York.
"AI runs on data, and programmatic DOOH generates it, making OOH a critical layer for brands building the next generation...

Brand news

Interviews

Prasad

IWD Voices: Kavita Prasad – ‘The Future Should Be About Capability, Not Assumption’

Tata Group

Amitabh Sarkar on Why the Proof Matters More Than the Promise

Yellow

Creative Leaders Corner: Shrey Doshi, Founder and Creative Director at Yellow

NY Festivals

Takaya Hoshi on Japan’s Creative Scene, Risk-Taking, and Work That Connects

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Insights

PubMatic research finds 78% of co-viewing in APAC happens on CTV, with 42% of consumers paying more attention to ads...
Long copy is not just writing more. It is holding someone’s attention without tricks. It is earning the next sentence....
“The key challenge among Singapore businesses is no longer whether they are using AI. It is whether they have the...
As athleisure matures across APAC, the brands that win will be those that combine local fluency with the values that...

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