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Creative Work

Celebrity Space Tourists Crash a Pool Party in New Budget Direct Campaign

Budget Direct launches the ‘Splashdown’ campaign with 303, using a celebrity space tourism parody to promote its Insurance Solved platform across Australia.

Creative Work

Prudential Campaign Celebrates the Promises That Matter Most

Prudential has launched its 'Promises, made real.' campaign across eight Asian markets with Dentsu Creative Singapore, running through November with localized executions.

Interviews

Chris Hewish on the Evolving Business of Games

The President of Xsolla discusses the future of game commerce, the opportunities across APAC, and what it takes to build sustainable game businesses.

The Latest

Creative Work

Audible Launches Global Campaign ‘Stories That Speak to You’

Wins

Momentum Appointed by Optus for National Retail Activations

Experiential

Ahmad Tea Brings ‘Preparation Is Everything’ to Hong Kong With Antoine Semenyo

Omnicom Media

News

Mercedes-Benz India Announces Multi-Year Indian Padel Tour Partnership

Creative Work

LEGO and Olivia Rodrigo Launch New Collectible Collection

Insight

Brand Marketing Has an Undeserved Reputation for Being Hard to Measure

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers...

Gaming in Asia

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already...

Interviews

Chris Hewish on the Evolving Business of Games

The President of Xsolla discusses the future of game commerce, the opportunities across APAC, and what it takes to build sustainable game...

Creative Work

Celebrity Space Tourists Crash a Pool Party in New Budget Direct Campaign

Budget Direct launches the ‘Splashdown’ campaign with 303, using a celebrity space tourism parody to promote its Insurance Solved platform across Australia.

Creative Work

Prudential Campaign Celebrates the Promises That Matter Most

Prudential has launched its 'Promises, made real.' campaign across eight Asian markets with Dentsu Creative Singapore, running through November with localized executions.

Insight

Brand Marketing Has an Undeserved Reputation for Being Hard to Measure

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers can restore confidence...

Gaming in Asia

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already developing its first...

The Latest

Creative Work

Audible Launches Global Campaign ‘Stories That Speak to You’

Gaming in Asia

Thirdverse Launches Social VR Racing Game Mayhem Dash: Sky City with Sanrio Characters

Wins

Momentum Appointed by Optus for National Retail Activations

Experiential

Ahmad Tea Brings ‘Preparation Is Everything’ to Hong Kong With Antoine Semenyo

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Creative Work

Creative Work

Audible Launches Global Campaign ‘Stories That Speak to You’

The campaign was created in collaboration with Special Group, directed by Megaforce, and photographed by Olivia Malone.

Experiential

Ahmad Tea Brings ‘Preparation Is Everything’ to Hong Kong With Antoine Semenyo

Ahmad Tea hosted a tea tasting masterclass in Hong Kong with Manchester City and Ghana forward Antoine Semenyo as part...

Creative Work

LEGO and Olivia Rodrigo Launch New Collectible Collection

The LEGO Group and Olivia Rodrigo have launched a five-set LEGO Editions collection in Singapore, supported by a Swee Lee...

Creative Work

BMW Teams up With ‘Spider-Man: Brand New Day’ for iX3 Campaign

The teaser was filmed in London with Spider-Man stunt double Luke Scott and directed by the duo Hot Icarus, produced...

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The Latest News

Jung von Matt NERD

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already developing...

Wins

Momentum Appointed by Optus for National Retail Activations

Momentum has been appointed by Optus on a multi-year agreement to deliver retail activations and product launch experiences across the...
Omnicom Media

News

Mercedes-Benz India Announces Multi-Year Indian Padel Tour Partnership

Mercedes-Benz India has signed a multi-year title partnership with the Indian Padel Tour for the 2026–27 season, with the deal...
GUT

GUT Elevates Creative Leaders to New Global Roles

GUT has promoted Joaquin Cubria, Ignacio Ferioli, and Renata Neumann to newly created global leadership roles spanning creative and production...

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Brand Asia News

Samsung

Samsung Posts Record Profit for Second Quarter

Toyota

Lexus Expands Into Air Mobility With Lexus Flight Helicopter Service

POP MART

POP Mart Opens First Southeast Asia POP Bakery at Sentosa Store

Hyundai

Hyundai Marks ASEAN Championship Hyundai Cup Opening

Kia

Kia Releases ‘The Kia Vision Meta Turismo Design Story’ Following Red Dot Design Win

Samsung

Samsung Art Store Adds 34 Louvre Artworks Including ‘Mona Lisa’

Honda

Honda Marks Two Decades of Aviation Innovation at AirVenture Oshkosh 2026

Samsung

Samsung Expands ‘Spider-Man: Brand New Day’ Collaboration With New Spot

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Havas Red

Q&A: Steve Fontanot on the New Reality of CEO Visibility and Influence

Following the release of Havas Red’s recent white paper, the Commercial Managing Director for APAC unpacks the currents that are reshaping executive...

featured

Inner Chapter

Jun Bae on South Korea’s Diverse Youth Culture and What Brands Should Know

From the interplay between K-pop and indie scenes to shifting travel habits and analogue nostalgia, Inner Chapter’s Jun Bae shares insights on...

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

featured

IPG Mediabrands

Play to Win: Jury Insights on What Makes a Cannes Lions-Worthy Gaming Campaign

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

T8 Creations

Chris Ryan and Harry Llufrio on What T8 Co-Create Means for In-House Creativity

Following the recent launch of T8 Co-Create, the T8 Creations co-founders discuss how the initiative aims to strengthen in-house design teams.

featured

McCann Singapore

Elizabeth Tan on Humor, Play, and the New Language of Authenticity

McCann Singapore's Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection.

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Monks China

One Under 30: Young Creative Spotlight — Nicole Wang

"I’m endlessly curious, and advertising lets me dive into fresh categories, uncover consumer insights, talk to experts, and tell new stories."

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Interviews

Bunjang’s Sae Mi Lee on the Rise of Korean Collectibles and Redefining ‘Secondhand’

As Korean culture continues to influence global tastes, a growing resale economy is reshaping how fans buy, trade, and collect—turning the rise...

featured

BBDO India

Shruthi Subramaniam – ‘Ideas need love and time. Craft needs patience and rigour.’

"I used to be a Biochemistry student – studious, with my denims reeking of chemicals. Then one day, I made a few...

featured

Indian Design in Focus

Anthony Lopez – ‘Indian design is layered, adaptive, and alive’

A conversation with the award-winning Founder & Chief Creative Director of Lopez Design, on design as a reflection of culture, the importance...

featured

Epica Awards

Thasorn ‘Pete’ Boonyanate: Bringing the Spice to Thai Advertising

What’s the magic formula that makes Thai advertising so entertaining? One of its greatest practitioners shares his thoughts with Mark Tungate.

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Interviews

Chris Hewish on the Evolving Business of Games

The Shape of Belief

UM APAC

Ten APAC Markets Mark UM Impact Day With Local Community Projects

Prophet

Peter Dixon on Customer Experience, Retail, and Earning Trust

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Insights

On Device

Brand Marketing Has an Undeserved Reputation for Being Hard to Measure

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers can...

Travel in Asia

Uncertainty Is Reshaping How People Travel, Not Whether They Travel

Booking.com’s new Travel Happiness Index examines the emotional, financial, and social factors shaping travel decisions across APAC amid rising global...

Gaming Insights

Gaming’s Past Is Marketing’s Future: Nostalgia Gaming Is the Next Playground for Brands

As fashion, entertainment, and consumer brands revive the past, gaming is proving that nostalgia isn't just a feeling—it's an ecosystem,...

Gaming Insights

When it’s No Longer Fun and Games

James Bernardo explores the social and financial consequences of online gaming and sports betting, and the psychology that keeps people...

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