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Interviews

Chris Hewish on the Evolving Business of Games

The President of Xsolla discusses the future of game commerce, the opportunities across APAC, and what it takes to build sustainable game...

Creative Work

Singapore Airlines Gives Kiwis the Chance to Be ‘Delivered’ to Loved Ones Worldwide

Singapore Airlines and Motion Sickness launch 'The New Zealanderlivery Service,' shipping 23 Kiwis to loved ones abroad for free to mark 50...

Creative Work

TBWA Introduces New Global Visual Identity Created by DXD

TBWA has unveiled a new global visual identity created by DXD, its design discipline, marking the next chapter for the TBWA Collective.

The Latest

Creative Work

Mahindra Tractors Reimagines ‘Oh Ho Ho Ho’ for Campaign

Hires

Admosis Media Group Names Pedro Faria as Head of Design

Leo India

Birla Opus Paints Finds the Heart of Onam in New Campaign

Gaming in Asia

World of Warships: Legends Marks 7th Anniversary With Modern Era Battle Mode

Dentsu Malaysia

100PLUS Finds Its Rhythm With ‘Ini Flow Aku’

Creative Work

Celebrity Space Tourists Crash a Pool Party in New Budget Direct Campaign

Budget Direct launches the ‘Splashdown’ campaign with 303, using a celebrity space tourism parody to promote its Insurance Solved...

Gaming in Asia

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already...

Creative Work

TBWA Introduces New Global Visual Identity Created by DXD

TBWA has unveiled a new global visual identity created by DXD, its design discipline, marking the next chapter for the TBWA Collective.

Interviews

Chris Hewish on the Evolving Business of Games

The President of Xsolla discusses the future of game commerce, the opportunities across APAC, and what it takes to build sustainable game...

Creative Work

Singapore Airlines Gives Kiwis the Chance to Be ‘Delivered’ to Loved Ones Worldwide

Singapore Airlines and Motion Sickness launch 'The New Zealanderlivery Service,' shipping 23 Kiwis to loved ones abroad for free to mark 50...

Creative Work

Celebrity Space Tourists Crash a Pool Party in New Budget Direct Campaign

Budget Direct launches the ‘Splashdown’ campaign with 303, using a celebrity space tourism parody to promote its Insurance Solved platform across Australia.

Gaming in Asia

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already developing its first...

The Latest

Creative Work

Mahindra Tractors Reimagines ‘Oh Ho Ho Ho’ for Campaign

Hires

Admosis Media Group Names Pedro Faria as Head of Design

Leo India

Birla Opus Paints Finds the Heart of Onam in New Campaign

Gaming in Asia

World of Warships: Legends Marks 7th Anniversary With Modern Era Battle Mode

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Creative Work

Creative Work

Mahindra Tractors Reimagines ‘Oh Ho Ho Ho’ for Campaign

Mahindra Tractors has launched its Punjab-focused 'Duniya Vich Ikko Lalkaar' campaign, featuring Sukhbir Singh and Parmish Verma in a reimagined...
Leo India

Birla Opus Paints Finds the Heart of Onam in New Campaign

Birla Opus Paints has launched its Onam campaign, featuring a film by Leo South Asia that celebrates community, shared traditions,...
Dentsu Malaysia

100PLUS Finds Its Rhythm With ‘Ini Flow Aku’

100PLUS and Dentsu Malaysia launch Ini Flow Aku, a campaign built around TikTok moments that also introduces Go Grape and...
Princess

IG Markets Launches ‘This is New Money’ Brand Platform via Princess

IG Markets has launched its largest Australian brand campaign, introducing the multi-year 'This is New Money' platform created by Princess...

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The Latest News

Hires

Admosis Media Group Names Pedro Faria as Head of Design

Admosis Media Group has appointed Pedro Faria as its first Head of Design, expanding its leadership team as the agency...
Think HQ

Think HQ Wins Melbourne Park Creative Account

Melbourne Park has appointed Think HQ as its creative agency partner on a 12-month retainer spanning year-round marketing and seasonal...
Jung von Matt NERD

JvM NERD Debuts ‘One Last Stand’ Roblox Game Format for Branded Live Tournaments

‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already developing...

Wins

Momentum Appointed by Optus for National Retail Activations

Momentum has been appointed by Optus on a multi-year agreement to deliver retail activations and product launch experiences across the...

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Brand Asia News

Samsung

Samsung Posts Record Profit for Second Quarter

Toyota

Lexus Expands Into Air Mobility With Lexus Flight Helicopter Service

POP MART

POP Mart Opens First Southeast Asia POP Bakery at Sentosa Store

Hyundai

Hyundai Marks ASEAN Championship Hyundai Cup Opening

Kia

Kia Releases ‘The Kia Vision Meta Turismo Design Story’ Following Red Dot Design Win

Samsung

Samsung Art Store Adds 34 Louvre Artworks Including ‘Mona Lisa’

Honda

Honda Marks Two Decades of Aviation Innovation at AirVenture Oshkosh 2026

Samsung

Samsung Expands ‘Spider-Man: Brand New Day’ Collaboration With New Spot

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IPG Mediabrands

Play to Win: Jury Insights on What Makes a Cannes Lions-Worthy Gaming Campaign

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

featured

Dentsu APAC

Creative Dive: Alice Chou on Taiwan’s ‘Unfreeze My Rights’ Campaign

"We knew this was a sensitive topic. So we didn’t try to overwhelm people with mass messaging. We lit sparks instead –...

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Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

T8 Creations

Chris Ryan and Harry Llufrio on What T8 Co-Create Means for In-House Creativity

Following the recent launch of T8 Co-Create, the T8 Creations co-founders discuss how the initiative aims to strengthen in-house design teams.

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amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

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Interviews

Gretchen Moore on Hilton’s Record-Breaking Campaign and ‘The Stay’ Strategy

Hilton's Vice President of Marketing and Loyalty for Asia Pacific shares insights on Hilton’s storytelling and the heritage brand’s presence across the...

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Monks China

One Under 30: Young Creative Spotlight — Nicole Wang

"I’m endlessly curious, and advertising lets me dive into fresh categories, uncover consumer insights, talk to experts, and tell new stories."

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Interviews

Douglas Nicol on ‘AI Anxiety’ and What Marketers Can Do About it

A conversation with the co-founder Australian Centre for AI in Marketing about understanding ‘AI anxiety’ and preparing future-ready teams for the AI...

featured

Indian Design in Focus

Anthony Lopez – ‘Indian design is layered, adaptive, and alive’

A conversation with the award-winning Founder & Chief Creative Director of Lopez Design, on design as a reflection of culture, the importance...

featured

Koto

Q&A: James Greenfield – ‘Everyone deserves a great brand’

The co-founder and CEO of design studio Koto talks about the studio’s first decade, fostering a global culture with a one-team mentality,...

featured

Interviews

Bunjang’s Sae Mi Lee on the Rise of Korean Collectibles and Redefining ‘Secondhand’

As Korean culture continues to influence global tastes, a growing resale economy is reshaping how fans buy, trade, and collect—turning the rise...

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Interviews

Chris Hewish on the Evolving Business of Games

The Shape of Belief

UM APAC

Ten APAC Markets Mark UM Impact Day With Local Community Projects

Prophet

Peter Dixon on Customer Experience, Retail, and Earning Trust

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Insights

On Device

Brand Marketing Has an Undeserved Reputation for Being Hard to Measure

Simon Clarke calls time on the idea that brand marketing is too difficult to measure, and explores how marketers can...

Travel in Asia

Uncertainty Is Reshaping How People Travel, Not Whether They Travel

Booking.com’s new Travel Happiness Index examines the emotional, financial, and social factors shaping travel decisions across APAC amid rising global...

Gaming Insights

Gaming’s Past Is Marketing’s Future: Nostalgia Gaming Is the Next Playground for Brands

As fashion, entertainment, and consumer brands revive the past, gaming is proving that nostalgia isn't just a feeling—it's an ecosystem,...

Gaming Insights

When it’s No Longer Fun and Games

James Bernardo explores the social and financial consequences of online gaming and sports betting, and the psychology that keeps people...

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