Creative Dive

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as hydration breaks...

Brand Asia News

MINISO ranked the fastest-growing U.S. retailer on NRF's 2026 Hot 25 list, posting 52.6% domestic sales growth and expanding to 351 stores.

Interview

Moonfolks Founder and CEO discusses why now was the right time to launch the agency in Vietnam, the opportunities he sees in the market, and how three pink astronauts helped introduce Moonfolks to Ho Chi Minh City.

The Latest

Creative Work

"Backed by a nostalgic, reimagined rendition of 'Phoolon Ka Taaron Ka', the film captures the sweet friction that makes...

Creative Work

Colloquial has launched its first campaign for Prasuma, positioning the frozen momo brand around India's momo culture through a...

Interview

Moonfolks Founder and CEO discusses why now was the right time to launch the agency in Vietnam, the opportunities he sees in...

Creative Dive

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as hydration breaks...

Brand Asia News

MINISO ranked the fastest-growing U.S. retailer on NRF's 2026 Hot 25 list, posting 52.6% domestic sales growth and expanding to 351 stores.

Creative Work

"Backed by a nostalgic, reimagined rendition of 'Phoolon Ka Taaron Ka', the film captures the sweet friction that makes sibling love so...

Creative Work

Colloquial has launched its first campaign for Prasuma, positioning the frozen momo brand around India's momo culture through a social-first digital campaign.

Creative Work

Tata Play marks its 20th anniversary with a campaign by Ogilvy and Maati Baani that reinterprets its 'Life Jingalala' tagline...
McCann India and D&AD have named Vinod Ravi the winner of Fresh Take 2026, a new talent platform for emerging...
DO has created a new identity and packaging for Liu Yue Xian's Premium Rare Ingredients Series, bringing added luxury and...
The new campaign by The Indian Newspaper Society reframes print media as guardians of verified, credible information

The Latest News

F5 Shanghai has named Jimyi Xu as its inaugural Director of Global Marketing & Communications, overseeing media, social, and content.
Mondelēz India has appointed Vinay Subramanyam as Vice President – Marketing, succeeding Nitin Saini, who has been elevated to General...
The “Get Out the Vote” brief is global and nonpartisan in its politics, favoring no specific candidate, party, or belief. ...
OPEN Strategy & Design has elevated Radhika Dhuru and Vatsala Bisen to Executive Creative Directors and appointed Varun Bedi as...

Brand Asia News

Interviews

Moonfolks

Anish Daryani on Bringing Moonfolks to Vietnam

What Courage Makes Possible

June Goh on Leading AI Transformation with Human Judgment

Chris Hewish on the Evolving Business of Games

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Insights

Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as...
Rather than relying only on demographics, the framework identifies six ‘Australian MindSets’ that influence how people think, what they value...
Nearly half of Singapore consumers say ads alongside low-quality AI content hurt their perception of brands, as marketers grapple with...
Gretchen Que explores why gaming has become one of Asia’s most influential cultural ecosystems—and why luxury brands should treat it...

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