Harikrishnan reflects on storytelling reclaiming its importance in an AI-saturated landscape, brand pages evolving into entertainment-driven ecosystems, and more
Long copy is not just writing more. It is holding someone’s attention without tricks. It is earning the next sentence. And the next. It is persuasion with manners, writes Ketan Shivadekar.
Harikrishnan reflects on storytelling reclaiming its importance in an AI-saturated landscape, brand pages evolving into entertainment-driven ecosystems, and more
BlueBand launches a Ramadan campaign in Indonesia and Malaysia with a new film, limited-edition packaging, and digital activation encouraging families...
Harikrishnan reflects on storytelling reclaiming its importance in an AI-saturated landscape, brand pages evolving into entertainment-driven ecosystems, and more
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