Gaming in Asia

Gaming in Asia columnist Rey Tiempo discusses why the industry's newest creative frontier is harder to judge than it looks.

Creative Work

With fans and celebrities — including Demi Lovato and K-pop group aespa — guessing the song, Apple's follow-up to the AirPods Pro...

Cannes Lions 2026

APAC agencies take Gold in Creative B2B, Health & Wellness, Outdoor, and Pharma as Cannes Lions reveals its first winners of the festival.

The Latest

Creative Work

BOSS Coffee and Dentsu Creative Vietnam have launched 'BOSS MODE: ON', a campaign for a new energy drink targeting...

Creative Work

The campaign is led by a series of films set in a "Secret KFC Box Lab" and narrated by...

Cannes Lions 2026

APAC agencies take Gold in Creative B2B, Health & Wellness, Outdoor, and Pharma as Cannes Lions reveals its first winners of the...

Gaming in Asia

Gaming in Asia columnist Rey Tiempo discusses why the industry's newest creative frontier is harder to judge than it looks.

Creative Work

With fans and celebrities — including Demi Lovato and K-pop group aespa — guessing the song, Apple's follow-up to the AirPods Pro...

Creative Work

BOSS Coffee and Dentsu Creative Vietnam have launched 'BOSS MODE: ON', a campaign for a new energy drink targeting Vietnam's blue-collar workforce...

Creative Work

The campaign is led by a series of films set in a "Secret KFC Box Lab" and narrated by a character called...

Creative Work

The campaign in Thailand challenges people's fixation on innovation and aims to remind them that the life-enhancing invention had been...
Ki Saigon turned Pepsi cans into celebrations of local pride, using street food-inspired design, typography, and illustration to spotlight nine...
Crocs has launched the India adaptation of its global 'Wonderfully Unordinary' platform with a monsoon-themed campaign featuring Rashmika Mandanna and...
Scaler's new Not Done AI campaign features Biswa Kalyan Rath using satire to examine the rise of AI 'vibe coding'...

Agency News

HENNE has appointed Jaywing as its performance agency and The Social CliQ to lead social strategy following a competitive pitch...
Mutant has been appointed communications agency for Klook Singapore to support travel storytelling, insights, and emerging travel trends across Asia-Pacific.
FUJIFILM India has launched the Fujifilm Spectrum India Tour 2026, a multi-city roadshow featuring imaging technologies, creator sessions, workshops, and...
CIMB Group has appointed Kuala Lumpur-based independent agency Chariot as a creative partner for its Malaysia brand team.

Brand Asia News

Interviews

Written from Within

Gaming in Asia: Why Brands Have to Earn Their Place in Gaming Culture

Assembly

Stephanie Wong on How AI is Reshaping Brand Discovery Before the Click

made by ikigai

Ryan Dickinson on Origami, Sonic Branding, and Keeping Music in Human Hands

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Insights

Gaming in Asia columnist Rey Tiempo discusses why the industry's newest creative frontier is harder to judge than it looks.
New research from Omnicom Media examines how consumers across Asia-Pacific respond to advertising quality, relevance, and platform-specific experiences.
Ki Saigon turned Pepsi cans into celebrations of local pride, using street food-inspired design, typography, and illustration to spotlight nine...
Asia is being framed as an exposed energy importer, but the region has the scale and influence to reshape that...

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