Creative Work

TikTok Shop has launched a 6.6 Birthday Sale campaign created by The Friday, built around the platform's Shop button and the idea...

Interviews

UK and Ireland CCO Felipe Serradourada Guimaraes chats about the agency's refreshed image, its latest work, and the impact of his unique...

Creative Work

For Hong Kong Ballet’s Bruce Lee-inspired production, “Ballet Fever” blends dance, martial arts, and 1970s Hong Kong in a visually striking campaign by Design Army.

The Latest

Creative Work

"The silence around perimenopause and menopause has carried a real cost. We've had decades of confusion, misdiagnosis, and suffering...

Creative Work

Nude Vodka has launched a music-led campaign featuring Nepali artists Sacar and Rato Rani in their first collaboration, developed...

Creative Work

For Hong Kong Ballet’s Bruce Lee-inspired production, “Ballet Fever” blends dance, martial arts, and 1970s Hong Kong in a visually striking campaign...

Creative Work

TikTok Shop has launched a 6.6 Birthday Sale campaign created by The Friday, built around the platform's Shop button and the idea...

Interviews

UK and Ireland CCO Felipe Serradourada Guimaraes chats about the agency's refreshed image, its latest work, and the impact of his unique...

Creative Work

"The silence around perimenopause and menopause has carried a real cost. We've had decades of confusion, misdiagnosis, and suffering that women simply...

Creative Work

Nude Vodka has launched a music-led campaign featuring Nepali artists Sacar and Rato Rani in their first collaboration, developed with Outreach Nepal...

Creative Work

Three episodes, three Singaporean characters and 19 hotels come together in a comedy campaign built on the idea that one...
Sirona Hygiene partnered with AWAAZ – The Nukkad Natak Group to stage a street theater performance at Sarojini Nagar, New...
AKQA Australia has created its first major campaign for industry super fund HESTA, pushing back on clichéd retirement portrayals and...
INNOCEAN has partnered with CU and the Korea Forest Service to distribute a free liquid solidifier that turns leftover ramen...

Agency News

Australia Post has appointed Accenture Song as its media agency of record, effective June 1, 2026, following a competitive pitch.
Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer, tasking her with global marketing, market differentiation, and pipeline as...
TBWA\Worldwide has appointed Nitsa Lotus, a 20-year TBWA veteran based in Sydney, as Global Chief Growth Officer, with a mandate...
Publicis Groupe Indonesia has acquired Inter Pariwara Global and iLab, adding approximately 150 staff under the Spark Foundry Indonesia banner.

Brand Asia News

Interviews

Epica Awards

Fashioning a New BBH – A Conversation with Felipe Serradourada

Gut Asia

The Art of Defiance

Dentsu Creative Taiwan

IWD Voices: Alice Chou – ‘Real Equity Isn’t About Writing More Rules’

TBWA China

Mo Chen on China’s Creative Scene, AI as an Amplifier, and Ideas That Feel Both New and Familiar

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Insights

Travel report finds APAC hotel traffic up but OTA conversions softening, with travellers browsing more listings and turning to AI...
A new white paper analyzing 371 submissions to the DISRUPT AI Film Festival finds that while generative AI is lowering...
As AI-led discovery reshapes how users find brands, Answer Engine Optimisation and Generative Engine Optimisation are emerging as the new...
According to research from dentsu, Southeast Asian travelers lead APAC in AI adoption and social media influence, yet are making...

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