Singapore Design in Focus

Edmund Zhang, Product and Play Designer, on the shift toward designing for society and the quality of everyday life, helping clients discover...

Singapore Design in Focus

The graphic designer on design’s role in shaping Singapore’s identity, his 3D-printing research project hyperpress, taking a critical approach to AI, bringing...

Singapore Design in Focus

The Co-Founder and Creative Director of Manic on the elusiveness of a national design vernacular, how design’s role in Singapore has evolved, what makes a good brief, and how using AI feels almost like an existential threat while also summoning a sense of nostalgia.

The Latest

Singapore Design in Focus

The award-winning designer and researcher on what sets Singaporean design apart, working with air and pressure as design materials,...

Insight

Syed Shuja Hussain explores brand amnesia, creative consistency, and the value of familiarity.

Singapore Design in Focus

The Co-Founder and Creative Director of Manic on the elusiveness of a national design vernacular, how design’s role in Singapore has evolved,...

Singapore Design in Focus

Edmund Zhang, Product and Play Designer, on the shift toward designing for society and the quality of everyday life, helping clients discover...

Singapore Design in Focus

The graphic designer on design’s role in shaping Singapore’s identity, his 3D-printing research project hyperpress, taking a critical approach to AI, bringing...

Singapore Design in Focus

The award-winning designer and researcher on what sets Singaporean design apart, working with air and pressure as design materials, and his (Air)...

Insight

Syed Shuja Hussain explores brand amnesia, creative consistency, and the value of familiarity.
The Founder of MalayMondays on how design’s role has evolved alongside Singapore, the role trust plays in clients’...
Associate Professor Nur Hidayah Bte Abu Bakar, Dean of LASALLE’s Faculty of Design, discusses Singapore’s design identity, the...
The Founder and Creative Director of Practice Theory reflects on why Singapore’s design draws on many influences rather...
The Partners at Singapore design practice Swell discuss Singapore’s evolving design identity, design’s growing role in the cultural...

Creative Work

Inorbit Malls launches ‘Feels Like Inorbit’, a brand campaign built around shared experiences, five senses and 22 years of consumer...
Erling Haaland, Dina Asher-Smith, Leah Williamson, Henry Pollock and Aitch feature in the ‘Unwrap Potential’ Christmas campaign.
Lxme’s ‘Every Goal, Hers To Score’ film connects women’s football with financial independence through its Indian Women’s League partnership.
Runwal Enterprises introduces ‘Celebrating Life’, a brand philosophy spanning residential, commercial, retail, office, mall and township developments.

Latest News

He joins Edelman from Omnicom Public Relations, where he was Head of Client Experience & Growth for Asia Pacific.
Ipsos appoints Lifeng Liu as Chairman and CEO of Asia Pacific and China, combining Asia Pacific and Greater China under...
Tonic Communications will handle the Australian launch of myhomii, a collaborative AI property decision-making app founded by Melanie Tickle.
Wipro Consumer Care appoints OML’s Hypothesis for social media and influencer marketing across nine brands including Safewash and Glucovita.

Brand Asia News

Interviews

Karen Huang – ‘I Aim for Good Design. Sometimes it’s Bold and Unconventional’

Edmund Zhang – ‘Play Gives Us Permission to Temporarily Step Outside the Rules We Are Used to’

Darius Ou – ‘Design Plays a Much Larger Role in Singapore Today’

Publicis Groupe Malaysia

Q&A: Staying Consistent at the Speed of Social

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Insights

Syed Shuja Hussain explores brand amnesia, creative consistency, and the value of familiarity.
More than half of Asia-Pacific travelers are open to seeking contact with someone on the “other side,” and 70% would...
Leo India’s Chief Creative Officer on finding humor in household chores, adapting a music-led idea across five languages, and making...
Joël Céré, Managing Director, Southeast Asia at Landor, writes that Singapore’s internationally recognized design culture has the ingredients to become...

Gaming in Asia

A new DITO film, created with Co-Op Play and HUGO, documents its Team Liquid Philippines collaboration on a limited edition...
James Bernardo explores how mixed reality, wearable technology, and location-based gaming could open new opportunities for brands to turn everyday...
GameJoy’s wins helped propel Jollibee to Advertiser of the Year, with the brand earning ten awards across its campaigns, while...
Wargaming is bringing Blue Archive Commanders and ships back to World of Warships and World of Warships: Legends as part...

Travel in Asia

ExploRJordan, Royal Jordanian's tourism platform, has launched the 'JorDONE' campaign with Adpro& Group, built around three films and running from...
Manoj Rawat is General Manager of Jakarta Marriott Hotel Gelora, the first Marriott Hotels property in Indonesia's capital, according to...
Uniqlo is expanding its Northpoint City and NEX stores in Singapore by 70% and opening a Terminal 3 Transit pop-up...
More than half of Asia-Pacific travelers are open to seeking contact with someone on the “other side,” and 70% would...

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