KFC Thailand launched a campaign for its Kaprao Crispy Chicken Rice Bowl, using a Thai comedy film to address cultural debate around Kaprao and different interpretations of the dish.
BlueBand launches a Ramadan campaign in Indonesia and Malaysia with a new film, limited-edition packaging, and digital activation encouraging families...
Harikrishnan reflects on storytelling reclaiming its importance in an AI-saturated landscape, brand pages evolving into entertainment-driven ecosystems, and more
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