Interview

Marc Wesseling on Creativity, Independence and Japanese Brands Abroad

The Founder and Director of UltraSuperNew discusses building an independent creative agency in Japan, why brands shouldn’t flatten themselves abroad, and what...

Insight

How Japanese and Korean Brands Are Winning Over Western Markets

Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting to new...

Insight

Navigating Brand-Building in Southeast Asia’s Multi-Voice Landscape

Brands are no longer defined solely by what they say, but by how they are interpreted, reshaped, and repeated across multiple voices, writes Upali Dasgupta.

Creative Work

AXE and LYNX Gives the Body Spray Can a ‘Ridiculously Expensive Makeover’

September 18, 2026

Havas

Havas Play Partners With iion on Playable Ads Across ANZ and APAC

September 18, 2026

Leo

Flipkart Brings ‘Luck Badal Sakta Hai’ to Big Billion Days 2026

September 18, 2026

Agency News

Mongoose Merges With Bray Leino Events

September 18, 2026

Wins

Lyka Appoints Fourteen10 to Lead Media Strategy and Buying

September 18, 2026

Creative Work

Porter Challenges Everyday Logistics ‘Jugaad’ in Laughter-Filled Campaign

Porter’s new pan-India campaign by Colloquial comprises 28 films across Hindi, Tamil, Telugu and Malayalam, tackling everyday logistics problems.

Leadership Moves

Publicis Groupe Hong Kong Names Siddhant Lahiri Head of Strategy

Publicis Groupe Hong Kong has appointed Siddhant Lahiri as Head of Strategy, following senior roles at Forsman & Bodenfors,...

Insight

Navigating Brand-Building in Southeast Asia’s Multi-Voice Landscape

Brands are no longer defined solely by what they say, but by how they are interpreted, reshaped, and repeated across multiple voices,...

Interview

Marc Wesseling on Creativity, Independence and Japanese Brands Abroad

The Founder and Director of UltraSuperNew discusses building an independent creative agency in Japan, why brands shouldn’t flatten themselves abroad, and what...

Insight

How Japanese and Korean Brands Are Winning Over Western Markets

Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting to new...

Creative Work

Porter Challenges Everyday Logistics ‘Jugaad’ in Laughter-Filled Campaign

Porter’s new pan-India campaign by Colloquial comprises 28 films across Hindi, Tamil, Telugu and Malayalam, tackling everyday logistics problems.

Leadership Moves

Publicis Groupe Hong Kong Names Siddhant Lahiri Head of Strategy

Publicis Groupe Hong Kong has appointed Siddhant Lahiri as Head of Strategy, following senior roles at Forsman & Bodenfors, Dentsu International and...

Creative Work

AXE and LYNX Gives the Body Spray Can a ‘Ridiculously Expensive Makeover’

September 18, 2026

Havas

Havas Play Partners With iion on Playable Ads Across ANZ and APAC

September 18, 2026

Leo

Flipkart Brings ‘Luck Badal Sakta Hai’ to Big Billion Days 2026

September 18, 2026

Agency News

Mongoose Merges With Bray Leino Events

September 18, 2026

Creative Work

AXE and LYNX Gives the Body Spray Can a ‘Ridiculously Expensive Makeover’

AXE and LYNX introduce oversized fragrance holders by LOLA Madrid, launching across multiple markets in September 2026.

September 18, 2026

Leo

Flipkart Brings ‘Luck Badal Sakta Hai’ to Big Billion Days 2026

Flipkart announces Big Billion Days 2026 with ‘Luck Badal Sakta Hai’, featuring Rohit Sharma, Sreeleela, Jackie Shroff, Aneet Padda and...

September 18, 2026

ATime&Place

Dodo Hits the Road in New Campaign

Dodo Australia launches Dodo goes mobile via ATime&Place, rolling out a road-trip campaign across TV, BVOD, social and outdoor.

September 18, 2026

Town Square

Melbourne Park Puts Crowd Energy at Center of ‘Where We Play’

Melbourne Park launches its first brand campaign under ‘Where We Play’, created by Town Square and running across video, out-of-home...

September 18, 2026

Latest News

Havas

Havas Play Partners With iion on Playable Ads Across ANZ and APAC

Havas Play partners with iion to offer playable advertising across gaming, digital and social environments in ANZ and APAC.

September 18, 2026

Agency News

Mongoose Merges With Bray Leino Events

Mongoose merges with Bray Leino Events to expand events capabilities across Asia-Pacific, the UK, US and Middle East.

September 18, 2026

Wins

Lyka Appoints Fourteen10 to Lead Media Strategy and Buying

Lyka appoints Fourteen10 to lead media strategy, planning and buying, with the partnership starting Dec. 1, 2026.

September 18, 2026

Havas Malaysia

Nongfu Spring Names Havas Malaysia Social And KOL Partner

Nongfu Spring appoints Havas Malaysia as social and KOL partner for its Malaysia market entry, with Chaπ as the hero...

September 18, 2026

Brand Asia News

featured

Interviews

Bunjang’s Sae Mi Lee on the Rise of Korean Collectibles and Redefining ‘Secondhand’

As Korean culture continues to influence global tastes, a growing resale economy is reshaping how fans buy, trade, and collect—turning the rise...

featured

BBDO India

Shruthi Subramaniam – ‘Ideas need love and time. Craft needs patience and rigour.’

"I used to be a Biochemistry student – studious, with my denims reeking of chemicals. Then one day, I made a few...

featured

McCann Singapore

Elizabeth Tan on Humor, Play, and the New Language of Authenticity

McCann Singapore's Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection.

featured

Dentsu APAC

Creative Dive: Alice Chou on Taiwan’s ‘Unfreeze My Rights’ Campaign

"We knew this was a sensitive topic. So we didn’t try to overwhelm people with mass messaging. We lit sparks instead –...

featured

Indian Design in Focus

Neha Tulsian – ‘Design is not about style, it is about change and possibility’

Next up on Indian Design in Focus we speak with the Executive Creative Director and Founder of NH1 Design about blending curiosity...

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

featured

Indian Design in Focus

Anthony Lopez – ‘Indian design is layered, adaptive, and alive’

A conversation with the award-winning Founder & Chief Creative Director of Lopez Design, on design as a reflection of culture, the importance...

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

IPG Mediabrands

Play to Win: Jury Insights on What Makes a Cannes Lions-Worthy Gaming Campaign

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

featured

Interviews

Douglas Nicol on ‘AI Anxiety’ and What Marketers Can Do About it

A conversation with the co-founder Australian Centre for AI in Marketing about understanding ‘AI anxiety’ and preparing future-ready teams for the AI...

featured

Indian Design in Focus

Smita Thomas – ‘Design is at its most radical when it reconsiders value itself’

Indian Design in Focus: A conversation with the Principal Designer at interior design and content studio Multitude of Sins, on reimagining space,...

featured

amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

Interviews

ONE Asia

Marc Wesseling on Creativity, Independence and Japanese Brands Abroad

ONE Asia Creative Awards

Mike Sunda on Building PUSH in Japan, the Independent Agency Scene, and Working Across Cultures

The Storyteller at the Edge of the World

CultureCon India

Rashmi Dhanwani on CultureCon, Commerce and India’s Creative Economy

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Insights

Meltwater

Navigating Brand-Building in Southeast Asia’s Multi-Voice Landscape

Brands are no longer defined solely by what they say, but by how they are interpreted, reshaped, and repeated across...

September 17, 2026

Insight

Technology Is Changing Brand Marketing – But Human Behavior Still Leads

Svetlana Stotskaya discusses how digital platforms, AI, brand collaborations and phygital experiences are reshaping marketing, while human behavior remains the...

September 17, 2026

Insight

How Japanese and Korean Brands Are Winning Over Western Markets

Ellie Hansen discusses how Japanese and Korean brands are reaching Western consumers by lowering barriers, building cultural relevance, and adapting...

September 16, 2026