Generative AI

Two new studies highlight a more nuanced public relationship with AI, as growing trust is accompanied by ongoing concerns about the technology’s...

Travel in Asia

Xiaochen Su, Ph.D., examines whether China’s top-down approach to tourism branding could offer a way to address public discontent with overtourism.

Interview

The Chief Creative Officer at Monks India and Executive Jury member at this year’s MAD STARS discusses originality, changing creative culture, and the responsibility that comes with judging the work.

The Latest

Travel in Asia

John Corleto, Strategy Director at Landor in Japan, discusses why great hospitality is culturally dependent and what that means...

Friday Ad5

Five campaigns take in beautiful pets, brutally honest breath advice, football fans running the show, cars turned into canvases,...

Interview

The Chief Creative Officer at Monks India and Executive Jury member at this year’s MAD STARS discusses originality, changing creative culture, and...

Generative AI

Two new studies highlight a more nuanced public relationship with AI, as growing trust is accompanied by ongoing concerns about the technology’s...

Travel in Asia

Xiaochen Su, Ph.D., examines whether China’s top-down approach to tourism branding could offer a way to address public discontent with overtourism.

Travel in Asia

John Corleto, Strategy Director at Landor in Japan, discusses why great hospitality is culturally dependent and what that means for global brands...

Friday Ad5

Five campaigns take in beautiful pets, brutally honest breath advice, football fans running the show, cars turned into canvases, and a cup...

Creative Work

Volkswagen launches a new Bernbach campaign for the ID. Buzz and Multivan, supported by digital, social and large-format out-of-home.
Narasu’s Coffee launches ‘A Century in a Cup,’ tracing 100 years of India through different eras and the enduring ritual...
Sunsilk’s “Karaoke Hẻm Bóng,” created by The Friday, uses Vietnamese wordplay and karaoke to promote its glossy hair range.
LG’s new global campaign looks at the mental load of modern life and how LG AI can help manage it.

Latest News

bSIDE appoints Jasmine Choo as Partner and Head of Experiential, bringing more than 18 years of luxury, lifestyle and experiential...
Adfactors PR acquires a majority stake in Australian communications consultancy SenateSHJ, expanding its Asia-Pacific presence.
Anarock launches ARC, a 55-member integrated marketing agency led by Nikhil Kumar, combining creative, media, experiential and AI capabilities.
Ogilvy Thailand appoints Mettipapan Tongton as Ogilvy Lead, succeeding CEO Jiravara Virayavardhana after more than 31 years.

Brand Asia News

Interviews

Monks

Sandipan Bhattacharyya on Mumbai’s Creative Energy, AI and Human Judgment, and Why Clarity Wins

The Shape of Authorship

McCann Singapore

Julie Chua on Why Production Belongs in the Room From Day One

Henry Skupniewicz on Sustainability, AI, and Designing for People

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Insights

Xiaochen Su, Ph.D., examines whether China’s top-down approach to tourism branding could offer a way to address public discontent with...
Two new studies highlight a more nuanced public relationship with AI, as growing trust is accompanied by ongoing concerns about...
We know exactly how many people saw something. But being seen is not being remembered, writes Ketan Shivadekar.
The report found that entry-level jobs where people learn to build creative judgment are disappearing, and rather than protecting those...

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