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Creative Work

L’Oréal Paris’ ‘Sit Al Bait’ Campaign Demonstrates the Power of Two Missing Letters

One year after its launch, Sit Al Bait ست البيت, the campaign launched by L’Oréal Paris in 2025 under its Women of...

Leadership Moves

Ogilvy Group Hong Kong Names Duffy Lau CEO, Appoints Leadership Across Ogilvy and Grey

Ogilvy Hong Kong has just named Duffy Lau as CEO and unveiled a new leadership structure across Ogilvy and Grey.

Leadership Moves

Ross Henderson Named Managing Director of 72andSunny Singapore

72andSunny appoints Ross Henderson as Managing Director Singapore, joining from M&C Saatchi World Services, reporting to Chris Kay, working with international leadership team.

The Latest

Dentsu Creative Malaysia

A Wearable Raya Experience – Dentsu Creative Malaysia Transforms 100PLUS

Assisterhood

Assisterhood Mentorship Program Expands to Singapore, Extends Application Deadline

Travel in Asia

Fusion Hotel Group Acquired by Founder of SC Capital Partners Suchad Chiaranussati

Enigma

Enigma Appoints Kate Sheppard as Managing Director Sydney

PubMatic

Southeast Asia’s Social-First Media is Changing How Ads Work

Creative Work

Telstra Highlights Off-grid Connectivity in Stop-Motion Film Campaign

Telstra has launched a stop-motion campaign promoting Satellite Messaging, allowing eligible customers to text outside mobile network coverage across...

Leadership Moves

WPP Names Estée Lauder’s Anne-Isabelle Choueiri Chief Transformation Officer

In the newly created role, Choueiri will be responsible for designing, implementing and embedding the operations that underpin Elevate28,...

Leadership Moves

Ross Henderson Named Managing Director of 72andSunny Singapore

72andSunny appoints Ross Henderson as Managing Director Singapore, joining from M&C Saatchi World Services, reporting to Chris Kay, working with international leadership...

Creative Work

L’Oréal Paris’ ‘Sit Al Bait’ Campaign Demonstrates the Power of Two Missing Letters

One year after its launch, Sit Al Bait ست البيت, the campaign launched by L’Oréal Paris in 2025 under its Women of...

Leadership Moves

Ogilvy Group Hong Kong Names Duffy Lau CEO, Appoints Leadership Across Ogilvy and Grey

Ogilvy Hong Kong has just named Duffy Lau as CEO and unveiled a new leadership structure across Ogilvy and Grey.

Creative Work

Telstra Highlights Off-grid Connectivity in Stop-Motion Film Campaign

Telstra has launched a stop-motion campaign promoting Satellite Messaging, allowing eligible customers to text outside mobile network coverage across Australia.

Leadership Moves

WPP Names Estée Lauder’s Anne-Isabelle Choueiri Chief Transformation Officer

In the newly created role, Choueiri will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s three-year growth...

The Latest

ISST

IWD Voices: Tanvi Lunawat – ‘When Women Support and Uplift Each Other, We Create Stronger Communities’

Cashfree Payments

Sameer Gandhi Named CFO of Cashfree Payments

Finn Partners

IWD Voices: Joyce Liong – ‘You Have to Keep Speaking Up Until Your Value Becomes Undeniable’

TCMC

IWD Voices: Farheen Belgaumwala – ‘True Fairness Means Designing Systems That Enable Everyone to Thrive’

March - April

ISST

IWD Voices: Tanvi Lunawat – ‘When Women Support and Uplift Each Other, We Create Stronger Communities’

Finn Partners

IWD Voices: Joyce Liong – ‘You Have to Keep Speaking Up Until Your Value Becomes Undeniable’

TCMC

IWD Voices: Farheen Belgaumwala – ‘True Fairness Means Designing Systems That Enable Everyone to Thrive’

Yugap Wellness

IWD Voices: Yashna Garg – ‘Fairness isn’t Sameness. It’s Context’

Balancehero India

IWD Voices: Manika Mittal – ‘Equitable Workplaces Are Rarely Created by Statements Alone’

Luminous Power Technologies

IWD Voices: Neelima Burra – ‘The Next Generation of Women Should Not Have to Navigate Ambition Alone’

MultiFit

IWD Voices: Mayara Sharma – ‘Don’t Wait Until You Feel Completely Ready’

Wolfzhowl Strategic Instigations

IWD Voices: Srushti Sharma – ‘Policies Are the Floor, Not the Ceiling’

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Creative Work

Dentsu Creative Malaysia

A Wearable Raya Experience – Dentsu Creative Malaysia Transforms 100PLUS

FP7 McCANN

L’Oréal Paris’ ‘Sit Al Bait’ Campaign Demonstrates the Power of Two Missing Letters

One year after its launch, Sit Al Bait ست البيت, the campaign launched by L’Oréal Paris in 2025 under its...
Telstra

Telstra Highlights Off-grid Connectivity in Stop-Motion Film Campaign

Telstra has launched a stop-motion campaign promoting Satellite Messaging, allowing eligible customers to text outside mobile network coverage across Australia.
Saatchi + Saatchi India

FedEx Taps MS Dhoni, Ruturaj Gaikwad, and Urvil Patel for New Campaign in India

Saatchi & Saatchi India creates a three-film digital campaign for FedEx, built around the brand's Chennai Super Kings association, to...

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Agency News

Assisterhood

Assisterhood Mentorship Program Expands to Singapore, Extends Application Deadline

Born in 2018 in Brisbane, the volunteer-run initiative Assisterhood provides mentoring, education, and experience to 320+ mentees who identify as...
WPP

WPP Names Estée Lauder’s Anne-Isabelle Choueiri Chief Transformation Officer

In the newly created role, Choueiri will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s...
Ogilvy Hong Kong

Ogilvy Group Hong Kong Names Duffy Lau CEO, Appoints Leadership Across Ogilvy and Grey

Ogilvy Hong Kong has just named Duffy Lau as CEO and unveiled a new leadership structure across Ogilvy and Grey.
Enigma

Enigma Appoints Kate Sheppard as Managing Director Sydney

Enigma appoints Kate Sheppard Managing Director Sydney, joining leadership team including Lisa Sutton Gardner, Dom Hickey, Simon Lee and Justin...

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Brand news

Cashfree Payments

Sameer Gandhi Named CFO of Cashfree Payments

BeLocal

BeLocal Kuala Lumpur Appoints John Wong as Managing Director

Honda

Honda Puts a Record Player on the Top of a CR-V Hybrid to Show it Never Skips a Beat

ASICS

ASICS Brings Japan’s Ekiden Relay to India With First Event

UNIQLO

UNIQLO to Launch Museum Pop-Up With Asian Civilisations Museum

Samsung

Samsung Adds Nature-Inspired Classical Sounds to Galaxy S26

MINISO

MINISO Launches ‘Jennie Ruby’ Collection Pop-Up in Shanghai with BLACKPINK’s Jennie

Samsung

Samsung Partners With SFMOMA to Bring Artworks to Displays

featured

Epica Awards

Thasorn ‘Pete’ Boonyanate: Bringing the Spice to Thai Advertising

What’s the magic formula that makes Thai advertising so entertaining? One of its greatest practitioners shares his thoughts with Mark Tungate.

featured

BBDO India

Shruthi Subramaniam – ‘Ideas need love and time. Craft needs patience and rigour.’

"I used to be a Biochemistry student – studious, with my denims reeking of chemicals. Then one day, I made a few...

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

Dentsu APAC

Creative Dive: Alice Chou on Taiwan’s ‘Unfreeze My Rights’ Campaign

"We knew this was a sensitive topic. So we didn’t try to overwhelm people with mass messaging. We lit sparks instead –...

featured

Indian Design in Focus

Anthony Lopez – ‘Indian design is layered, adaptive, and alive’

A conversation with the award-winning Founder & Chief Creative Director of Lopez Design, on design as a reflection of culture, the importance...

featured

amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

featured

Koto

Q&A: James Greenfield – ‘Everyone deserves a great brand’

The co-founder and CEO of design studio Koto talks about the studio’s first decade, fostering a global culture with a one-team mentality,...

featured

IPG Mediabrands

Play to Win: Jury Insights on What Makes a Cannes Lions-Worthy Gaming Campaign

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

featured

Inner Chapter

Jun Bae on South Korea’s Diverse Youth Culture and What Brands Should Know

From the interplay between K-pop and indie scenes to shifting travel habits and analogue nostalgia, Inner Chapter’s Jun Bae shares insights on...

featured

McCann Singapore

Elizabeth Tan on Humor, Play, and the New Language of Authenticity

McCann Singapore's Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection.

featured

Monks China

One Under 30: Young Creative Spotlight — Nicole Wang

"I’m endlessly curious, and advertising lets me dive into fresh categories, uncover consumer insights, talk to experts, and tell new stories."

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

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Interviews

ISST

IWD Voices: Tanvi Lunawat – ‘When Women Support and Uplift Each Other, We Create Stronger Communities’

Finn Partners

IWD Voices: Joyce Liong – ‘You Have to Keep Speaking Up Until Your Value Becomes Undeniable’

TCMC

IWD Voices: Farheen Belgaumwala – ‘True Fairness Means Designing Systems That Enable Everyone to Thrive’

Yugap Wellness

IWD Voices: Yashna Garg – ‘Fairness isn’t Sameness. It’s Context’

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Insights

PubMatic

Southeast Asia’s Social-First Media is Changing How Ads Work

In Southeast Asia, all media is social; the conversation never stops and enjoying experiences with others is just as important,...
Flipkart

How India Shops Online: The Forces Shaping India’s E-Retail Market

According to a Bain & Company–Flipkart report, India’s e-retail market reached $65–66 billion in 2025, growing about 20% year over...
Starcom Taiwan

Creative Dive: How Doritos’ ‘Cilantro Swap’ Became a Snack Moment in Taiwan

Starcom Taiwan fast-tracked Doritos into one of Taiwan's most popular TV dramas, and sparked a snack trend that dominated social...
Forrester

AI Is Reshaping How Business Buyers Discover, Evaluate, and Purchase

Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk, says a...

Nov. 10 - 25

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Indian Design in focus

Indian Design in Focus

What Modern Looks Like Here: Ease and Intent at the Heart of Indian Design

Across categories and generations, there is a quiet story emerging: Indian design feels unmistakably at home and at ease with...
Indian Design in Focus

Ameeta Sharma Menon – ‘The world is now seeing design as an everyday necessity’

The Principal Architect & Co-founder of Mu Design on what sets Indian design apart, how traditional influences shape her work,...
Indian Design in Focus

Shubhra Dahiya – ‘What excites me is the space between what is asked and what’s possible’

A conversation with Partner at team3 on experimentation, cultural continuity, and the creative space between structure and freedom.
Indian Design in Focus

Khushboo Bansal – ‘Indian design is defined by its ability to absorb complexity’

A conversation with Principal Architect at STHAPATI about the firm’s work, the layered identity of Indian design, the evolving ethos...
Indian Design in Focus

Siddharth Singh – ‘There is no design without innovations’

Three essential devices are indispensable to our architecture: the courtyard, the verandah, and the layering from public to intimate
Indian Design in Focus

Tradition, Today & Tomorrow: More is More, Exploring the Essence of Indian Design

Canadian designer Ibraheem Youssef explores how India's historical reverence for craft and vibrant complexity fuels a maximalist design aesthetic that...
Indian Design in Focus

Kalapi A Buch & Maitri KB Buch – Design is not about assembling parts but about revealing unity

As part of our Indian Design in Focus series, we speak with the Design Principles of Sfuurrna Akrriitt about what...
Indian Design in Focus

A Conversation with Divya Rao & Vikrant Mishra from Analogy Design Studio

We catch up with the Co-Founder and Design Lead of Analogy Design Studio to talk about Indian design, client collaboration,...

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