Creative Work

Created with Leo Manila, the campaign introduces Chip, an AI pop star fascinated by the uniquely human appeal of McDonald’s Fries.

Insight

New research from WARC, TikTok, and LIONS Advisory suggests that community signals, rather than demographics, may lead to stronger AI-assisted creative outcomes...

Interview

The author of MicroStimuli: The New Science of Persuasion discusses why awareness doesn't always lead to action and what marketers can learn from non-conscious decision-making.

The Latest

Leadership Moves

Dentsu Thailand has appointed Phannika Vongsayan as Chief Growth Officer, as the network expands its leadership team to support...

Creative Work

GIGIL, GUT, and ARCADE have released a film promoting Eugene Cheong's 'Cowards Don't Go To Heaven', starring GUT Co-Founder...

Interview

The author of MicroStimuli: The New Science of Persuasion discusses why awareness doesn't always lead to action and what marketers can learn from non-conscious decision-making.

Creative Work

Created with Leo Manila, the campaign introduces Chip, an AI pop star fascinated by the uniquely human appeal of McDonald’s Fries.

Insight

New research from WARC, TikTok, and LIONS Advisory suggests that community signals, rather than demographics, may lead to stronger AI-assisted creative outcomes...

Leadership Moves

Dentsu Thailand has appointed Phannika Vongsayan as Chief Growth Officer, as the network expands its leadership team to support its growth plans...

Creative Work

GIGIL, GUT, and ARCADE have released a film promoting Eugene Cheong's 'Cowards Don't Go To Heaven', starring GUT Co-Founder Anselmo Ramos.

Creative Work

inDrive launches its 'Buckle Up Your Dreams' road-safety campaign in Kazakhstan, using AI-assisted films to encourage drivers and passengers to...
Auckland Transport and Thompson Spencer have launched the next phase of the City Rail Link campaign, highlighting everyday journeys and...
Krungsri Auto and dentsu One Bangkok launch 'When Life Isn't So Funny Anymore,' a Car4Cash campaign exploring financial preparedness through...
Sunsilk and BABYMONSTER unveil a campaign exploring the resilience behind idol life, created with frank. Singapore, Omnicom's Unilever team.

Agency News

Dentsu Thailand has appointed Phannika Vongsayan as Chief Growth Officer, as the network expands its leadership team to support its...
The global Art Directors Club has opened entries for Young Guns 24, its competition for creative professionals age 30 and...
Pipaltree.ai has appointed former FCB Ulka National Planning Director Ajay Ravindran as Vice President – Brand Intelligence to lead client...
Riot Games Philippines expands Wild Rounds: SMASH 2026 with creator showmatches and launches two new creator programs, the Wild Rift...

Brand Asia News

Interviews

Biju Dominic on the Final Second Before Action

What We Move Forward

R/GA Japan

R/GA Japan’s Anthony Baker on Independence, AI, and Conviction Economics

Where Form Meets Freedom

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Insights

New research from WARC, TikTok, and LIONS Advisory suggests that community signals, rather than demographics, may lead to stronger AI-assisted...
Across Asia-Pacific, brands are linking retail purchases with digital rewards to move beyond awareness and into gameplay.
Gretchen Que discusses the rise of sport simulators, connected fitness platforms, and virtual competition—and why they may represent gaming’s next...
As consumers, employees, investors, and partners increasingly look to the people behind businesses, Rucha Bhalekar writes that founder reputation has...

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