Insights

Analysis and perspectives from across APAC

Every scroll, post, and story is fighting the same battle: not just to be seen, but to be felt, says We Are...
The platform captures brain activity in 14 regions at a rate of 100 times per second, detecting when viewers feel engaged, excited,...
ASEAN brands continue to expand their global presence, with 11 regional brands featured in the Brand Finance Global 500 2026, up from...
Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk, says a Forrester report.
Marc explores why 2026 creates a clear imperative for Japanese brands to export and connect with global markets, how geopolitical shifts are...
Na-Yeon offers her take on what’s to come in the new year, including the magical side of AI, more marketers showing brands...
The future of growth in Asia lies not in exporting Western ideas, but in building brands that embrace the region’s creative and...
As Indian consumers have become more exposed to global design standards, their expectations have risen. They seek authenticity, simplicity, and meaning, and...
The ‘Gen Z Pulse’ insights report examines the behaviors, values, and spending patterns of Hong Kong’s Gen Z, a generation influencing how...
The forecast is designed to provide brands with a roadmap for creating content that engages users and drives business outcomes.
Tusharr explores the return of long-form depth, the rise of short-form sports storytelling, and how niche creator communities are becoming the blueprint...
Stefan discusses the rise of micro-communities and why human-led creativity will remain the real differentiator as AI becomes standard practice.
Pinterest announces its 2026 Pinterest Palette, highlighting five trending colors—Cool Blue, Jade, Plum Noir, Wasabi, and Persimmon—shaping creativity and emotional expression.
Nikki reflects on why 2026 will expose weak measurement systems and why brands must now design for both machine-led and human-led decision-making.
Next, we speak to Mayank Gaba, Creative Director at Sociowash as he reflects on the expanding role of AI across business functions...

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