
Featuring conversations with leading voices, standout projects, and rising talent, this series shines a light on Indian creativity—from graphic design and typography to architecture, fashion, and product design. It explores how designers across India weave tradition and innovation into contemporary expression, creating work that resonates locally and globally. Whether you’re a design professional or simply curious, these stories invite you to see how heritage continues to inspire modern creativity. Join us over the coming weeks as we uncover the many layers that define Indian design today.

Featuring conversations with leading voices, standout projects, and rising talent, this series shines a light on Indian creativity—from graphic design and typography to architecture, fashion, and product design. It explores how designers across India weave tradition and innovation into contemporary expression, creating work that resonates locally and globally. Whether you’re a design professional or simply curious, these stories invite you to see how heritage continues to inspire modern creativity.
As part of our Indian Design in Focus series, we speak with the Design Principles of Sfuurrna Akrriitt about what shapes Indian design today, how traditional knowledge systems inform their practice, and the deeper philosophical lens that guides their approach.


