Apple has launched a new global privacy campaign featuring “Clingers,” a quirky film that dramatizes invisible online tracking as chrome-suited figures who physically latch onto web users.
The trackers obsessively follow non-Apple users in increasingly absurd and uncomfortable ways until Safari blocks them. Whether the chrome-colored outfits are a subtle jab at someone, however, is another story.
The one-minute-spot, which rolled out June 3 across broadcast, digital, cinema, and social platforms, is designed to highlight Safari’s tracking prevention features as the browser blocks the fictional trackers.
The campaign extends into digital environments through a companion execution called “Tracker Invasion,” in which the clingers appear inside digital media units, watching users browse before Safari blocks them.
“Clingers” continues Apple’s more than seven-year privacy campaign, this time focusing on Safari and the often unseen network of online trackers that follow people as they browse the web.
Credits
Agency: TBWA\Media Arts Lab
Director: Ivan Zacharias
Production Company: Smuggler
Post-Production Company: House of Parliament / Trafik
Editing: Work Editorial
Director of Photography: Jan Velicky
Music: Model Citizen
