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TBWA\Media Arts Lab

About TBWA\Media Arts Lab

We are the bespoke global agency for Apple and only Apple. One agency. Six offices.

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign.

As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.


TBWA\Media Arts Lab
991C Alexandra Road,
#01-12, Singapore 119971

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