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Insight

Is the Next Big Chinese Export a Dopamine Hit?

Xiaochen Su examines shifting trends in how marketers use reward-driven strategies to appeal to shoppers.

Creative Work

TirTir Brings K-Beauty Experience to Europe with Roadshow Pop-Ups

Cult Korean beauty brand TIRTIR has expanded its presence from Asia to Europe with a roadshow across five major European cities.

Insight

South Korean Brands Grow 7% Amid Challenging Backdrop

South Korean brands show strength despite “political headwinds,” according to Brand Finance’s 2025 report.

The Latest

Samsung Ads

Samsung Ads and Publica Expand Global Partnership

Wolf BKK

Cute Press Launches ‘Judge-Free Foundation Badge’ in Thailand

Music in Asia

Coke Studio Returns With Collaborations Across ASEAN and South Pacific

22Feet Tribal Worldwide

‘Your Cart Takes You Places’ – Flipkart and Marriott Bonvoy Launch Humorous Campaign

72andSunny APAC

72andSunny Launches Creative Collective

Interviews

Ellen Utrecht: ‘The best ideas come from within, but we can elevate those ideas’

The founder of a “secret weapon” for in-house agencies recounts how she transformed her production expertise into a new...

Leadership Moves

Brett Camilleri Appointed VP, Measurement APAC at S4 Capital’s Monks

In his new role, Camilleri will lead the development of Monks’ measurement practice across APAC.

Insight

South Korean Brands Grow 7% Amid Challenging Backdrop

South Korean brands show strength despite “political headwinds,” according to Brand Finance’s 2025 report.

Insight

Is the Next Big Chinese Export a Dopamine Hit?

Xiaochen Su examines shifting trends in how marketers use reward-driven strategies to appeal to shoppers.

Creative Work

TirTir Brings K-Beauty Experience to Europe with Roadshow Pop-Ups

Cult Korean beauty brand TIRTIR has expanded its presence from Asia to Europe with a roadshow across five major European cities.

The Latest

Samsung Ads

Samsung Ads and Publica Expand Global Partnership

Wolf BKK

Cute Press Launches ‘Judge-Free Foundation Badge’ in Thailand

Music in Asia

Coke Studio Returns With Collaborations Across ASEAN and South Pacific

22Feet Tribal Worldwide

‘Your Cart Takes You Places’ – Flipkart and Marriott Bonvoy Launch Humorous Campaign

more

Creative Work

22Feet Tribal Worldwide

‘Your Cart Takes You Places’ – Flipkart and Marriott Bonvoy Launch Humorous Campaign

22Feet Tribal Worldwide has developed a campaign titled “Your Cart Takes You Places” to promote the partnership.
September 30, 2025
INVNT

INVNT Creates Immersive Brand Experience for Xerocon Brisbane 2025

“We reimagined Xerocon as a living, breathing town square of small business, where every activation told a story and every...
September 28, 2025
Creative Work

Lay’s Celebrates Farmers in India With Limited-Edition Packs

“When we set out to design Mitti Ki Chitthi packs, our intent was to capture a story that often goes...
September 25, 2025
Creative Work

G-STAR Introduces Anatomic Denim With New Campaign

G-STAR launches Anatomic Denim with a new collection, global campaign by Jordan Hemingway, and a denim gorilla art installation by...
September 24, 2025

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Agency News

Monks

Brett Camilleri Appointed VP, Measurement APAC at S4 Capital’s Monks

In his new role, Camilleri will lead the development of Monks’ measurement practice across APAC.
October 1, 2025
Wolf BKK

Cute Press Launches ‘Judge-Free Foundation Badge’ in Thailand

Cute Press and Wolf BKK campaign aims to redefine beauty standards without judgment.
September 30, 2025
Music in Asia

Coke Studio Returns With Collaborations Across ASEAN and South Pacific

The 2025 'unites unexpected artists' to create Coke Studio tracks designed to uplift a new generation.
September 30, 2025
72andSunny APAC

72andSunny Launches Creative Collective

"We’re embracing our shared ambition for globally impactful creative work, and gearing up for exciting, bold growth across Asia.”
September 30, 2025

more

Brand news

Samsung Ads

Samsung Ads and Publica Expand Global Partnership

Uniqlo

UNIQLO Unveils Official Apparel for Swedish National Team

Travel in Asia

Redesigned Park Hyatt Tokyo to Reopen in December

Honda

Honda Debuts WN7 Electric Motorcycle in Europe

Chery Automobile

Chery Automobile Aims for HK$9.15 billion in Hong Kong IPO

OPPO

Rajkummar Rao and Triptii Dimri Star in New OPPO Campaign for the F31 Series

Tata Play

Tata Play and Warner Bros. Discovery Launch Cartoon Network Forever

Agoda

Asia’s Top-Ranking Rural Destinations – Exploring Beyond the Big-City Hotspots

featured

AI in Asia

Emi Kusano on AI, Nostalgia, and Imagined Futures

As part of our AI in Asia series, Emi Kusano discusses her creative journey, blending AI, music, and brand collaborations in Japan’s...

featured

Dentsu APAC

Creative Dive: Alice Chou on Taiwan’s ‘Unfreeze My Rights’ Campaign

"We knew this was a sensitive topic. So we didn’t try to overwhelm people with mass messaging. We lit sparks instead –...

featured

Interview

Q&A: Tati Lindenberg – ‘Brand storytelling is most powerful when approached as a craft’

A conversation with the Head of Unilever Fabric Cleaning and Chief Brand Officer for Dirt Is Good, Unilever’s third-largest brand, with a...

featured

Inner Chapter

Jun Bae on South Korea’s Diverse Youth Culture and What Brands Should Know

From the interplay between K-pop and indie scenes to shifting travel habits and analogue nostalgia, Inner Chapter’s Jun Bae shares insights on...

featured

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

The Johnson & Johnson initiative, ‘The 3rd Opinion’, focuses on empowering patients and strengthening shared decision-making across Asia Pacific healthcare.

featured

Tiger Beer

Campaign Dive: Gisselle Villarreal on Tiger Reimagining Football Partnerships in SE Asia

Tiger Beer's Global Marketing Manager – Communications & Digital discusses how the brand is creating experiences that bring football fans closer to...

featured

IPG Mediabrands

Play to Win: Jury Insights on What Makes a Cannes Lions-Worthy Gaming Campaign

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

featured

amp sound branding

Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

featured

Koto

Q&A: James Greenfield – ‘Everyone deserves a great brand’

The co-founder and CEO of design studio Koto talks about the studio’s first decade, fostering a global culture with a one-team mentality,...

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Interviews

Epica Awards

Ellen Utrecht: ‘The best ideas come from within, but we can elevate those ideas’

Inner Chapter

Jun Bae on South Korea’s Diverse Youth Culture and What Brands Should Know

Campaign Dive

Anthony Elgamal on ‘The 3rd Opinion’ and Empowering Patients in Asia Pacific

Monks

Santiago Losada on the Importance of Prioritizing Team Well-Being

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Insights

Insight

South Korean Brands Grow 7% Amid Challenging Backdrop

South Korean brands show strength despite “political headwinds,” according to Brand Finance’s 2025 report.
September 30, 2025
Insight

Is the Next Big Chinese Export a Dopamine Hit?

Xiaochen Su examines shifting trends in how marketers use reward-driven strategies to appeal to shoppers.
September 29, 2025
Insight

Southeast Asia’s Social Platform Fragmentation: Rethinking a ‘One Size Fits All’ Approach

To succeed in Southeast Asia, it’s not enough to know which platforms your audience is on, but to also understand...
September 24, 2025
VML

Many Brands Still Falling Short on Customer Experience, Says Future Shopper Report

VML’s Future Shopper 2025 reveals rising consumer demands, AI’s role in shopping, and why brands are still failing at customer...
September 22, 2025

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