Contenders at Cannes

Creative Campaigns Submitted to Cannes Lions from Across Asia Pacific

From a vending machine that encourages people to slow down to a handcrafted book celebrating a thousand-year-old craft, VML India shares the thinking behind four Cannes Lions contenders.
Pop4 shares the thinking behind Shopnodhora Plot Farming and DBL TileChalk, two initiatives developed to tackle issues ranging from land use and agricultural livelihoods to industrial waste and education.
The Chief Creative Officer of Ogilvy APAC spotlights ten campaigns that showcase the agency’s creative work across the region ahead of Cannes...
Thailand’s energy drink market is one of the most competitive in Asia, dominated by legacy brands with deep cultural equity and habitual...
By naming the pain of returning from summer holidays, Youfoodz transformed a shared January struggle into a cultural moment and positioned itself...
The best way to stand out at Cannes Lions this year is to lean harder into human insights, writes Jason Williams, Head...
As we head towards Cannes Lions 2025, we are featuring contenders from across the Asia Pacific. Next up is FCB India with...
Installed along the scenic Krishna riverbank, this captivating installation mesmerized audiences and further reinforced the brand's enduring bond with Indian classical music.
Tapping into Indonesia’s massive gaming culture, The One Noodle is a single, unbreakable 3.5-meter-long noodle.
In the launch film, we see Andy Murray answer the door of his Melbourne hotel room to find two delivery people, instructing...
Too Yumm! To Cheer turned a stadium ban into snackable brilliance. With no access to sponsorships or in-stadium sales, during India’s biggest...
Available via Hoegaarden’s B2B app, it gave street bars a fast, functional upgrade, aligned with Hoegaarden’s natural Belgian charm. Bars using it...
Children’s growing screen time was driving India’s Vitamin D deficiency. Cadbury Bournvita, known for championing children’s growth, embraced screen behaviour, building on...
During 2024’s end-of-season sale, Vigil Aunty in collaboration with Nora Fatehi, replicated the modus operandi of fraudsters by crafting an entirely fake...
TBWA\Singapore has unveiled some of its 2025 Contenders at Cannes, spotlighting creative campaigns for Singapore Airlines, FairPrice, and StarHub. Each entry demonstrates...
“Predicting what wins at Cannes can sometimes be a bit like betting on the weather. But one way to boost our chances...
BBDO Asia has unveiled its Contenders at Cannes lineup for 2025, with five campaigns selected by members of the agency’s Creative Council...
Over the last five decades, the Toyota HiLux has become more than just a ute (Australian for “truck”). It’s an icon in...
Japan is the only G7 country where same-sex marriage is not legally recognized. Yet 92% of Gen Z support it. Despite this...
In a market saturated with quick-commerce promises, Flipkart Minutes knew it had to do more than just say “fast,” it had to...
Suncorp data shows more than 2.7 million Australian home addresses are at high risk of at least one extreme weather peril, such...
ToneProud is a global campaign that rallies people of all skin tones to create the industry's largest and most accurate skin tone...

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