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    Insight

    The latest insight on marketing and branding trends across Asia.

    Gen Z in Australia Flock to Internet Commerce Sites During Pandemic
    Australia

    Gen Z in Australia Flock to Internet Commerce Sites During Pandemic

    Forward Momentum in the APAC Region: The Reinvention of Social Context
    APAC

    Forward Momentum in the APAC Region: The Reinvention of Social Context

    New Report Points to Lack of Brand Loyalty in Singapore
    Singapore

    New Report Points to Lack of Brand Loyalty in Singapore

    Faith Trumps Fear this Ramadan as Consumer Confidence Grows in Indonesia
    Singapore

    Faith Trumps Fear this Ramadan as Consumer Confidence Grows in Indonesia

    Forward Momentum in the APAC Region: Welcome to the Splinternet
    APAC

    Forward Momentum in the APAC Region: Welcome to the Splinternet

    Programmatic Out of Home Investment Leads the Way in Hong Kong
    Hong Kong

    Programmatic Out of Home Investment Leads the Way in Hong Kong

    Forward Momentum in the APAC Region: Gaming Eats the World
    APAC

    Forward Momentum in the APAC Region: Gaming Eats the World

    Customer Experience is More Important Than Ever According to UserTesting Report
    Singapore

    Customer Experience is More Important Than Ever According to UserTesting Report

    Forward Momentum in the APAC Region: The Anyware Economy
    APAC

    Forward Momentum in the APAC Region: The Anyware Economy

    Wunderman Thompson Launches Social Media & COVID-19 Study
    Singapore

    Wunderman Thompson Launches Social Media & COVID-19 Study

    Telecoms Ad Spend Projected to Grow at 4.5%
    Insight

    Telecoms Ad Spend Projected to Grow at 4.5%

    Will Asia Regain its Velocity Following The Pandemic?
    APAC

    Will Asia Regain its Velocity Following The Pandemic?

    TikTok Opens Shop — and Opportunities for Retailers in Southeast Asia
    Singapore

    TikTok Opens Shop — and Opportunities for Retailers in Southeast Asia

    Two Thirds of APAC Online Traffic Now Mobile
    Singapore

    Two Thirds of APAC Online Traffic Now Mobile

    Streaming Audio and Podcast Advertising Continues to Grow
    Insight

    Streaming Audio and Podcast Advertising Continues to Grow

    How Did the Pandemic Affect Southeast Asia’s Online Shopping Behavior in 2020?
    Southeast Asia

    How Did the Pandemic Affect Southeast Asia’s Online Shopping Behavior in 2020?

    Women in Leadership: Ensuring Equality for the Organizational Workforce
    India

    Women in Leadership: Ensuring Equality for the Organizational Workforce

    Branding Sustainability: Gap Leans Into Next-Gen Values for New Collection
    Branding Sustainability

    Branding Sustainability: Gap Leans Into Next-Gen Values for New Collection

    New Research Suggest COVID-19 is Accelerating Long-Term Consumer Change
    Insight

    New Research Suggest COVID-19 is Accelerating Long-Term Consumer Change

    OTT Video Streaming in APAC Surpasses 392 Million Users
    Singapore

    OTT Video Streaming in APAC Surpasses 392 Million Users

    New Study Shows That Contextual Relevance is Critical to Consumers in Australia and APAC
    Australia

    New Study Shows That Contextual Relevance is Critical to Consumers in Australia and APAC

    Ecommerce Saves the Day for Retailers in China According to New Report
    China

    Ecommerce Saves the Day for Retailers in China According to New Report

    Global Search Ad Revenues Projected to Increase 19B to $171.6B in 2021
    UK

    Global Search Ad Revenues Projected to Increase 19B to $171.6B in 2021

    Australian Digital Advertising Sees 29.7% Growth in Q4
    Australia

    Australian Digital Advertising Sees 29.7% Growth in Q4

    As Cookies are Set to Be Phased Out, Not Many Marketers Prepared
    Singapore

    As Cookies are Set to Be Phased Out, Not Many Marketers Prepared

    Broadcast TV Ad Spend Drops $34bn Worldwide in 2020
    UK

    Broadcast TV Ad Spend Drops $34bn Worldwide in 2020

    Latest from PR Newswire


    featured

    Ampol Makes the Australian Journey Possible
    Australia

    Ampol Makes the Australian Journey Possible

    Q&A: Kent Wertime – Co-CEO at Ogilvy Asia
    APAC

    Q&A: Kent Wertime – Co-CEO at Ogilvy Asia

    Havas PR Middle East Rebrands as Red Havas Middle East
    Middle East

    Havas PR Middle East Rebrands as Red Havas Middle East

    S4Capital’s Mightyhive Appoints Steve Lok as its Global Director Customer Data Strategy
    UK

    S4Capital’s Mightyhive Appoints Steve Lok as its Global Director Customer Data Strategy