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    Insight

    The latest insight on marketing and branding trends across Asia.

    Chinese Consumers Increasingly Prioritize Immune Health
    China

    Chinese Consumers Increasingly Prioritize Immune Health

    Top Twitter Video Ads in The Asia-Pacific for August 2020
    APAC

    Top Twitter Video Ads in The Asia-Pacific for August 2020

    85% Rise in Branding Campaigns in Southeast Asia Amid COVID-10
    Insight

    85% Rise in Branding Campaigns in Southeast Asia Amid COVID-10

    Marketers Must Seize Potential to Virtualize Beyond Digital Events
    Insight

    Marketers Must Seize Potential to Virtualize Beyond Digital Events

    COVID Effect on Data Assets — How Can Marketers Pandemic-Proof Their Data?
    APAC

    COVID Effect on Data Assets — How Can Marketers Pandemic-Proof Their Data?

    Bans on Chinese Products Validates China’s Global Competitiveness Says Report
    China

    Bans on Chinese Products Validates China’s Global Competitiveness Says Report

    Steering Brands and Offering Leadership During a Global Crisis
    Insight

    Steering Brands and Offering Leadership During a Global Crisis

    Research Looks at How Brands Can Better Connect Visually with SE Asian Audiences
    Southeast Asia

    Research Looks at How Brands Can Better Connect Visually with SE Asian Audiences

    Indonesian Adspend Sees a Rebound Entering Q3 – Television Continues to Dominate with 72%
    Indonesia

    Indonesian Adspend Sees a Rebound Entering Q3 – Television Continues to Dominate with 72%

    Data Collection, Storage, and Processing Problems Need Urgent Debate
    APAC

    Data Collection, Storage, and Processing Problems Need Urgent Debate

    TBWA Asia’s 23 Post-Covid Edges Report Highlights Trends That are not yet Established
    APAC

    TBWA Asia’s 23 Post-Covid Edges Report Highlights Trends That are not yet Established

    Facebook Recalibrating Focus to Financial Services While Hiring ‘Cautiously’, Finds GlobalData
    APAC

    Facebook Recalibrating Focus to Financial Services While Hiring ‘Cautiously’, Finds GlobalData

    YouTube Tops Media Responsibility Audit of Social Media Platforms
    Insight

    YouTube Tops Media Responsibility Audit of Social Media Platforms

    Digital Consumer Growth in Southeast Asia Has Already Outpaced Predictions for 2025
    Singapore

    Digital Consumer Growth in Southeast Asia Has Already Outpaced Predictions for 2025

    The Role of Brands as Cultural Engineers
    Insight

    The Role of Brands as Cultural Engineers

    Domestic Tourism Campaigns Across Asia Look to Revive a Struggling Industry
    APAC

    Domestic Tourism Campaigns Across Asia Look to Revive a Struggling Industry

    South Korean Brands Could Lose up to 11% of Brand Value Due to COVID-19
    South Korea

    South Korean Brands Could Lose up to 11% of Brand Value Due to COVID-19

    Phyllis K. Robinson – Looking Back on a Legend
    Insight

    Phyllis K. Robinson – Looking Back on a Legend

    New Business Wins Remain ‘Resilient’ in the Ad World Despite 10% Revenue Drop in First Half of 2020
    APAC

    New Business Wins Remain ‘Resilient’ in the Ad World Despite 10% Revenue Drop in First Half of 2020

    ‘The New Darwinism’ – How Brands Can Adapt to Consumer Tastes Post-Pandemic
    India

    ‘The New Darwinism’ – How Brands Can Adapt to Consumer Tastes Post-Pandemic

    APAC is Responsible for Nearly 60% of Financial Exposure to Ad Fraud Worldwide
    APAC

    APAC is Responsible for Nearly 60% of Financial Exposure to Ad Fraud Worldwide

    The Importance for Brands to Connect with APAC Gamers Outside of Games
    APAC

    The Importance for Brands to Connect with APAC Gamers Outside of Games

    Brand Investment in e-Sports Expected to Slow to 9.9% Growth This Year
    APAC

    Brand Investment in e-Sports Expected to Slow to 9.9% Growth This Year

    Report Charts a Preference for Local Dialect by Indian Consumers
    India

    Report Charts a Preference for Local Dialect by Indian Consumers

    Read the Anti-Trust Hearing Opening Statements from Tech’s Biggest CEOs
    News

    Read the Anti-Trust Hearing Opening Statements from Tech’s Biggest CEOs

    Amid COVID-19 Crisis ‘Humanizing’ Hotel Brands Could Encourage Tourists to Return
    APAC

    Amid COVID-19 Crisis ‘Humanizing’ Hotel Brands Could Encourage Tourists to Return

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    Formula 1 Driver Daniel Ricciardo Partners With Optus in Australia
    Australia

    Formula 1 Driver Daniel Ricciardo Partners With Optus in Australia

    One Under 30: Young Creative Spotlight – Sayok Ray
    India

    One Under 30: Young Creative Spotlight – Sayok Ray

    Superson Singapore’s Antti Toivonen to Premiere Feature Film at Busan International Film Festival
    Singapore

    Superson Singapore’s Antti Toivonen to Premiere Feature Film at Busan International Film Festival

    Havas Group Acquires a Majority Stake in Creative Boutique Agency Camp + King
    France

    Havas Group Acquires a Majority Stake in Creative Boutique Agency Camp + King