Get Spotlight

Insights

Analysis and perspectives from across APAC

Insight

Singapore AI Adoption Grows, but Knowledge and Context Gaps Limit Business Impact, Study Finds

“The key challenge among Singapore businesses is no longer whether they are using AI. It is whether they have the knowledge of...
Prophet

The Athleisure Revolution in APAC: Four Challenges Brands Can’t Ignore

As athleisure matures across APAC, the brands that win will be those that combine local fluency with the values that made them...
Publicis Groupe APAC

How Culture Travels on TikTok — and How Brands Can Try to Catch a Wave

Publicis Groupe APAC has teamed with TikTok to unpack what drives the platform's most enduring trends in a new white paper.
PubMatic

Southeast Asia’s Social-First Media is Changing How Ads Work

In Southeast Asia, all media is social; the conversation never stops and enjoying experiences with others is just as important, if not...
Flipkart

How India Shops Online: The Forces Shaping India’s E-Retail Market

According to a Bain & Company–Flipkart report, India’s e-retail market reached $65–66 billion in 2025, growing about 20% year over year, driven...
Forrester

AI Is Reshaping How Business Buyers Discover, Evaluate, and Purchase

Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk, says a Forrester report.
XPON

AI and the ‘Indie Advantage’ – Report Examines How Indies Are Rethinking Growth

New industry report reveals agency leaders abandoning headcount growth in favour of gross profit per head, better harnessing data and redefining human...
Travel in Asia

Asia-Pacific Leads World’s Best Full-Service Airlines Ranking for 2026

According to AirlineRatings.com, 15 of the top 25 full-service carriers are Asia-Pacific based, while HK Express tops the low-cost category for the...
Ogilvy

As AI Floods the Internet, Human Connection Is Becoming a Premium, Says Futures Report

Ogilvy's ninth annual Futures report explores 14 trends shaping brands and marketers in 2026, including the rise of creator-led commerce, AI content...
WPP Media

India’s Sports Economy Hits $2 Billion for the First Time, WPP Media Report Finds

Cricket continued to dominate the Indian sports economy, contributing 89% of the total industry revenues in 2025, up from 85% in 2024.
CARMA

The Gap Between Media Coverage of AI and Public Perception

While journalists chase product launches and CEOs champion efficiency gains, the public worries about fraud, deepfakes, and losing control, says new research
Insight

The Honeymoon Phase With AI is Over for Asia Pacific Shoppers

New research finds half of APAC consumers fed up with lazy AI content as brands face growing threat to trust.
Agoda

Japan and China See Rising Interest Among SEA Travelers Ahead of Hari Raya

Agoda data shows a 55% month-on-month jump in accommodation searches from Malaysia, Indonesia and Singapore for the Hari Raya period, with China...
Insight

As Global Air Routes Shift, Can Asia-Based Airlines Build the Brands Gulf Carriers Did?

Asia's carriers may be well placed to benefit from shifting travel patterns, but brand strength will matter, writes Xiaochen Su.
Moonfolks

‘From Resilience to Revival’ Ramadan Whitepaper Tracks Shifts in Consumer Behavior in Indonesia

New insights from Moonfolks and Havas Moonfolks finds Indonesian consumers are spending with greater intention.

Get more brand in your diet

Subscribe to the Almost Daily Update

We never share your info, we only share ours

spotlight

CloseMenu

Subscribe to our Newsletter

We never share your info. We only share ours.