Insight - Branding in Asia Magazine | Branding in Asia Magazine

Insight

The latest insight on marketing and branding trends across Asia.

Wunderman Thompson Highlights Coming Trends With Inaugural Future 100 Report

Wunderman Thompson Highlights Coming Trends With Inaugural Future 100 Report

In Singapore, Customer Experience is Increasingly Important

In Singapore, Customer Experience is Increasingly Important

Streaming Video Sees Massive Gains in 2020

Streaming Video Sees Massive Gains in 2020

Global App Spending Soars 30% in 2020, Clears $100B

Global App Spending Soars 30% in 2020, Clears $100B

Global Print Ad Distribution Projected to Decline by 6.5%

Global Print Ad Distribution Projected to Decline by 6.5%

Social Media Ad Spend Balloons over 50%

Social Media Ad Spend Balloons over 50%

New Study Reveals Japanese Digital Ad Industry’s Top Priorities for the New Year

New Study Reveals Japanese Digital Ad Industry’s Top Priorities for the New Year

Building Trust With Consumers in a Covid World

Building Trust With Consumers in a Covid World

Digital Media Industry Projected to Grow to $292B Value in 2021

Digital Media Industry Projected to Grow to $292B Value in 2021

DDB Mudra Group Launches E-Book Revealing Shifts in 2021 Consumer Trends

DDB Mudra Group Launches E-Book Revealing Shifts in 2021 Consumer Trends

APAC Online Video Industry Reaches $30.5 Billion, Projected for $55 Billion By 2025

APAC Online Video Industry Reaches $30.5 Billion, Projected for $55 Billion By 2025

Hakuhodo Institute Report Highlights Changing Consumer Habits in China

Hakuhodo Institute Report Highlights Changing Consumer Habits in China

TikTok Sees Sustained Success in Teen Market

TikTok Sees Sustained Success in Teen Market

A Look Back at 2020 in Marketing, Advertising, and Media

A Look Back at 2020 in Marketing, Advertising, and Media

Why Ad Agencies Need to Become Climate Activists

Why Ad Agencies Need to Become Climate Activists

Top Twitter Video Ads in The Asia-Pacific for November 2020

Top Twitter Video Ads in The Asia-Pacific for November 2020

Live-Streaming Surged in Singapore This Year Amidst Online Shopping Growth

Live-Streaming Surged in Singapore This Year Amidst Online Shopping Growth

Brands Using Product Intelligence Are 5.5 Times More Likely to See 25% Growth YoY

Brands Using Product Intelligence Are 5.5 Times More Likely to See 25% Growth YoY

How to Overcome Fraud in Influencer Marketing

How to Overcome Fraud in Influencer Marketing

Social Media Ad Spending Projected to Jump 15% in 2021

Social Media Ad Spending Projected to Jump 15% in 2021

Branding Sustainability: Ikea’s Pledge to Make 50% of its Food Plant-Based

Branding Sustainability: Ikea’s Pledge to Make 50% of its Food Plant-Based

E-Commerce in India Sees Signs of a Much Needed Comeback

E-Commerce in India Sees Signs of a Much Needed Comeback

Xbox and Playstation Turn to Social Networks for New Console Launches

Xbox and Playstation Turn to Social Networks for New Console Launches

Yahoo Releases ‘Year in Review: Philippines,’ Profiling Top Searches in 2020

Yahoo Releases ‘Year in Review: Philippines,’ Profiling Top Searches in 2020

Social Networks Predicted to Become Even More Integral to Consumer Experience in 2021

Social Networks Predicted to Become Even More Integral to Consumer Experience in 2021

E-Commerce Booms in Indonesia According to Nielsen Report

E-Commerce Booms in Indonesia According to Nielsen Report

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Dennis Potgraven Named Chief Strategy Officer at Wavemaker US

Dennis Potgraven Named Chief Strategy Officer at Wavemaker US

Q&A: Benjamin Harrison – ‘Australian Designers are Amongst the Best in the World’

Q&A: Benjamin Harrison – ‘Australian Designers are Amongst the Best in the World’

Netflix Stock Surges After Reporting 8.51 Million New Subscribers in Q4

Netflix Stock Surges After Reporting 8.51 Million New Subscribers in Q4

Australian Lamb Returns to Keep the Peace Once More

Australian Lamb Returns to Keep the Peace Once More