Insight - Branding in Asia Magazine | Branding in Asia Magazine

Insight

The latest insight on marketing and branding trends across Asia.

Global Search Ad Revenues Projected to Increase 19B to $171.6B in 2021

Global Search Ad Revenues Projected to Increase 19B to $171.6B in 2021

Australian Digital Advertising Sees 29.7% Growth in Q4

Australian Digital Advertising Sees 29.7% Growth in Q4

As Cookies are Set to Be Phased Out, Not Many Marketers Prepared

As Cookies are Set to Be Phased Out, Not Many Marketers Prepared

Broadcast TV Ad Spend Drops $34bn Worldwide in 2020

Broadcast TV Ad Spend Drops $34bn Worldwide in 2020

Facebook Hits 2.8 Billion Users, Revenues Jump by 20%

Facebook Hits 2.8 Billion Users, Revenues Jump by 20%

Video Advertising Booms in Australia, Grows to over $1.9 Billion

Video Advertising Booms in Australia, Grows to over $1.9 Billion

APAC Media Prices Projected to Increase Slightly into 2021

APAC Media Prices Projected to Increase Slightly into 2021

Influencer Marketing Trends for 2021

Influencer Marketing Trends for 2021

The Impact of 2020 on the Future of Advertising

The Impact of 2020 on the Future of Advertising

China Projected to Reach 1.1 Billion Social Media Users By 2025

China Projected to Reach 1.1 Billion Social Media Users By 2025

South Korea’s Ad Spend Predicted to Grow 4.6% in 2021 Following Last Year’s Decline

South Korea’s Ad Spend Predicted to Grow 4.6% in 2021 Following Last Year’s Decline

Media Brands Across the Board Improve in Terms of Safety and Responsibility

Media Brands Across the Board Improve in Terms of Safety and Responsibility

Burger King Most Awarded Brand of 2020

Mobile Gaming Projected to Top 3 Billion Users by 2023

Mobile Gaming Projected to Top 3 Billion Users by 2023

Global New Business Revenue Down More than 5% in 2020

Global New Business Revenue Down More than 5% in 2020

Global Marketing Industry Ends 2020 in Growth Following a Year of Setbacks

Global Marketing Industry Ends 2020 in Growth Following a Year of Setbacks

Global Ad Investment Projected to Grow Over 5%

Global Ad Investment Projected to Grow Over 5%

Apple Grows by a Staggering 87%, Reclaims Title of Worlds Most Valuable Brand

Backslash Releases 2021 ‘Edges’ on Cultural Shifts

Backslash Releases 2021 ‘Edges’ on Cultural Shifts

The Top 10 Most Watched YouTube Ads in Singapore for the Second Half of 2020

The Top 10 Most Watched YouTube Ads in Singapore for the Second Half of 2020

Wunderman Thompson Highlights Coming Trends With Inaugural Future 100 Report

Wunderman Thompson Highlights Coming Trends With Inaugural Future 100 Report

In Singapore, Customer Experience is Increasingly Important

In Singapore, Customer Experience is Increasingly Important

Streaming Video Sees Massive Gains in 2020

Streaming Video Sees Massive Gains in 2020

Global App Spending Soars 30% in 2020, Clears $100B

Global App Spending Soars 30% in 2020, Clears $100B

Global Print Ad Distribution Projected to Decline by 6.5%

Global Print Ad Distribution Projected to Decline by 6.5%

Social Media Ad Spend Balloons over 50%

Social Media Ad Spend Balloons over 50%

featured

New Senior Leadership Team Announced at Seven Sunday Films

New Senior Leadership Team Announced at Seven Sunday Films

People Go Bonkers for Bacon in McDonald’s Spot Featuring Keung To

People Go Bonkers for Bacon in McDonald’s Spot Featuring Keung To

Lintas Live Wins Soch Group Account

Lintas Live Wins Soch Group Account

One Under 30: Young Creative Spotlight – Syeda Faryal Ali

One Under 30: Young Creative Spotlight – Syeda Faryal Ali