Across Asia-Pacific, brands are linking retail purchases with digital rewards to move beyond awareness and into gameplay.

The Latest

Battle Pass Special: Far Cry runs through July 27 and includes FAR CRY characters, customization rewards, 2D styles, and a new tank...
Riot Games Philippines expands Wild Rounds: SMASH 2026 with creator showmatches and launches two new creator programs, the Wild Rift Partner Program...
Jollibee partners with Mobile Legends: Bang Bang in a Philippines campaign developed by Octopus&Whale, bringing MLBB heroes to Jollibee stores nationwide.
GamerFleet (Anshu Bisht) has won the PC Gaming Creator of the Year award at India Rising: Road to EWC 2026 in New...

Insight

Gaming in Asia columnist Rey Tiempo discusses why the industry's newest creative frontier is harder to judge than it looks.
From Singapore to Australia, gamers across the Asia-Pacific (APAC) region are spending more time in the virtual world than ever before. While...
Niko Partners projects Asia and MENA video game revenue to grow from $88.9 billion in 2025 to $103.6 billion by 2030, with...
Mobile gaming is the most popular format across all age groups (80%), while PC and console gaming are more common among Gen...

Insight

Across Asia-Pacific, brands are linking retail purchases with digital rewards to move beyond awareness and into gameplay.

Interviews

Rey Tiempo, James Bernardo, and Amir Tohid on why gaming is a social infrastructure, what lazy brand marketing looks like, and how...
Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

Marketing

The company says the platform allows brands to connect with audiences through dynamic, real-time in-game placements, including stadium signage and custom in-game...
According to Epic, AI tools like Google’s Nano Banana and its own internal GenMedia Bridge allow creative control to stay in the...
Playground Productions has released a cinematic trailer for its Backyard Baseball revamp, confirmed online multiplayer, and set a July 9 Steam launch...
Developed by Bandai Namco Aces, the game returns players to the fictional world of Strangereal, where they take on the role of...

Game Releases

Citizen Sleeper casts players as a digitized human consciousness in an artificial body, on the run from the corporation that owns them.
Star Wars: Galactic Racer launches for PlayStation 5, Xbox Series X|S, and PC on October 6, 2026, in Standard and Deluxe editions,...
"The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense."
Warner Bros. Games and HBO have launched Game of Thrones: Dragonfire, a free-to-play mobile strategy game based on House of the Dragon,...

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