‘One Last Stand’ was developed in collaboration with gaming studio Hubert.Studio and has launched globally. The agency is already developing its first...
James Bernardo discusses how EA’s new advertising network is making in-game advertising more accessible for brands—and what it means for marketers across...
Gretchen Que explores why gaming has become one of Asia’s most influential cultural ecosystems—and why luxury brands should treat it as a long-term strategic opportunity.
The company says the platform allows brands to connect with audiences through dynamic, real-time in-game placements, including stadium signage and custom in-game...
Playground Productions has released a cinematic trailer for its Backyard Baseball revamp, confirmed online multiplayer, and set a July 9 Steam launch...
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