Clear Men and Ogilvy Singapore have launched a global FIFA World Cup 2026 campaign across more than 40 markets, celebrating the rituals and emotions of football fandom rather than the sport itself.
The campaign, titled ‘Make Your World Cup Legendary’, is digital-led and positions Clear Men as a match-day partner for supporters. Key markets include Brazil, Turkey, Arabia, Egypt, Algeria, Morocco, Europe, and Indonesia.
The campaign film, conceived by Ogilvy Singapore, captures fan rituals across cultures — a priest blessing a television with incense before kick-off, fans livestreaming tattoos as acts of devotion, friends painting each other’s faces in team colors, and young supporters gathered around a small screen late at night.
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According to the release, an estimated 95% of World Cup conversations focus on matches, goals, and winners. The campaign aims to shift attention to what happens beyond the game.
The creative platform connects scalp care to match-day preparation through the tagline “Keep A Clear Head,” framing the brand’s product role around helping fans stay comfortable through the heat, sweat, and intensity of watching a match.
“This film is about the passion that lives outside the stadium, in the rituals, the superstitions and the things fans do to show up fully for the game they love,” said Axel Didon and Janath Gamage, Creative Directors, Ogilvy Singapore.
“Clear Men has a role to play in those rituals too, helping fans show up confident and free from distractions like dandruff, so they can enjoy it to the fullest and focus on supporting their teams all the way.”
“Clear is part of fans’ match day rituals, just like putting on a lucky jersey or gathering with friends before kickoff,” said Rohit Pathak, Global Vice President, Clear.
“As emotions rise and pressure builds, the last thing fans want are distractions such as dandruff, itchiness or scalp discomfort taking them out of the moment. By helping keep the scalp fresh and free from distractions, Clear helps fans stay focused on what matters most throughout every match. That is what makes Clear a true matchday partner.”
Credits
Brand Team
Leandro Barreto: Chief Marketing Officer, Unilever
Rohit Pathak: Global Brand Vice President, CLEAR
Andrea Cappi: Global Brand Director, CLEAR
Delise Lim: Global Brand Manager, CLEAR
Francisca Tan: Global Assistant Brand Manager, CLEAR
Creative Agency
Liz Taylor: Global Chief Creative Officer
Reed Collins: Chief Creative Officer, Asia
Nicolas Courant: Chief Creative Officer, Ogilvy Singapore
Marco Versolato: Chief Creative Officer, WPP@Unilever
Janath Gamage: Global Creative Director
Axel Didon: Global Creative Director
Eva Chin: Senior Creative
Ashley Chin: Senior Creative
David Dahan: Global Client Lead, Unilever
Aanchal Sethi: Asia Managing Director, Unilever
Louisa Cheong: Business Director
Pritika Gupta: Business Director
Agustine Layocto: Associate Account Director
Sneha Basu: Senior Account Manager
Sumegha Rao: Chief Strategy Officer, WPP@Unilever
Paul Gage: Global Strategy Director
Gerri Hamill: Head of Production, WPP@Unilever
Luke Pidgeon: Senior Integrated Producer
Production
Cream Asia
Emilie Badenhorst: Director
Michel Teicher: Executive Producer
Timothée Salze-Lozac’h: Executive Producer
Post-Production
The Quiet Lab
Randall Lee: Head of Post-Production
Victor Tan: Senior Post Producer
Simran Kaur: Editor
Hsiao Wei: Online Artist
Audio Production
FVSE
Music Production
Sequel
