BBH Asia Pacific opened its doors 21 years ago and has since built itself a reputation for producing some of the most exciting work in the region.

We started in London in 1982 and our first ad for Levi’s showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. This picture was accompanied by a simple statement that read ‘When the world zigs, zag’.

That belief in difference – zagging – is how we change brands and businesses.

Zagging wins customers and share. It helps you outmaneuver your competitors. It makes your marketing more efficient.