Two Ads I Like & One I Don’t

73 Articles

For me, this right here is tagline perfection. I remember when I first saw it I had to literally sit back and...
I don't like it when you create a solution and then run after a problem to adapt the idea and try to...
Setting aside, the unnecessary sexualized nature of the ad, I don’t see the point from a branding perspective or a creative one.
I believe in an age where attention is the most valuable currency, brands need to be crisp, concise and entertaining in what...
When we talk about advertising and creativity, we talk about creating something that did not exist before.
The first I like is the Geico Crushed series. It starts with smartly managing the viewer's attention with an intriguing line, "The...
Not all stories are good stories, and not everyone can tell a good story. Good storytellers require a willingness to listen first. 
Look at this interesting statistic: 83% of people agree with the statement "Not all ads are bad, but I want to filter...
Advertisers know that there’s only so much you can play around with related to the core messaging of a brand. But even...
In my opinion, a great ad is one that has the ability to join any conversation but then attract all the attention...
Perhaps not everyone's priority is having a 'beach body' and making somebody feel guilty for not prioritizing it by questioning their personal...
The Japanese have a peculiar way of communicating. From a foreigner's point of view, it may feel as if the conversation is...

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