Singapore Invites You for a Visit With ‘Made in Singapore’ 3D billboards in Five Major Cities

“This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser-known alike – in an unexpected, surprising way.”

As part of a global campaign, BBH Singapore and The Shophouse @ Publicis are bringing quintessentially Singapore experiences to major cities around the world, from New York City in Times Square to London in Piccadilly Circus, in 3D out-of-home billboards for the Singapore Tourism Board.

In line with STB’s ‘Passion Made Possible’ destination brand, the ‘Made in Singapore’ campaign invites the world to Singapore, “where the ordinary is made extraordinary.” The 3D out-of-home billboard shines the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences, brought to life in New York, London, Shanghai, Mumbai and Jakarta.

“This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser-known alike – in an unexpected, surprising way,” said Khairul Mondzi, Executive Creative Director at BBH Singapore.


 

“Forget what you know about gardens, window shopping and performance art: STB’s new 3D billboards might surprise you in ways beyond the ordinary.

Choo Huei Miin, Director, Brand, Singapore Tourism Board adds: “Leveraging these immersive 3D out-of-home billboards, our aim was to capture the imagination of our travellers through transforming everyday moments into unique experiences Singapore has to offer to inspire travel.

We hope this visual treat showcases the best of destination Singapore to the world and captivates audiences in key target markets with our vibrant culture, food, nature, and show-stopping futuristic landscapes.”


 


Credits

Creative Agency: BBH Singapore, The Shophouse @ Publicis

Media Agency: Zenith Media, The Shophouse @ Publicis

Production Company: The Mill London

 

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