Where Asia's agencies and brands tell their stories

Spotlight is Branding in Asia’s editorial partnership, giving agencies and brands a recurring presence in the Asia-Pacific industry conversation.

Spotlight publishes creative work, interviews, and industry insight from across Asia-Pacific.

Creative Work and Campaigns

Editorial coverage exploring the thinking, craft, and impact behind campaigns and brand work, presented with context and clarity.

Latest Industry and Consumer Trends

Expert insights on how creativity, culture, and commerce intersect across Asia-Pacific, and how organizations respond.

Voices, Insights and Perspectives

Interviews and profiles with organization leaders, brand teams, and strategists, examining the ideas shaping the region.

Why join Spotlight?

Stories are edited, not pasted.
Perspective is preserved, not flattened.
Presentation is part of the work.

Your content is reviewed, edited, and published as part of BIA’s editorial coverage, appearing in the rotation and on your dedicated Spotlight page.

Stories reach an established industry audience across the Asia-Pacific, appearing alongside Branding in Asia’s editorial coverage.

Stories benefit from strong search visibility, including Google News indexing, supporting long-term discoverability beyond initial publication.

Content remains accessible with no paywall or time limits, remaining online and available to all readers everywhere.

For Agencies

You spend your days helping clients tell their stories.

Spotlight gives you a place to tell your own.

Work with our editors to publish your agency’s creative work, thinking, and perspective with clarity and context.

Your work appears within Branding in Asia’s editorial coverage, alongside the stories shaping the region.

For Brands

Press releases tell part of your story.

Spotlight gives you the space to tell it in full.

Work with our team to publish campaigns, leadership perspectives, and brand thinking with editorial structure and clarity.

Build a clear point of view and reach an audience of marketing decision-makers across Asia-Pacific.

Spotlight Tiers

Gold

For teams looking for deeper editorial integration and wider visibility.

$2000USD

Billed Annually

Dedicated Spotlight page on Branding in Asia
Four special features
Unlimited articles on your page
Editorial planning and scheduled coverage with the Branding in Asia team
All content shared across BIA social channels
Included across BIA’s regular, special, and seasonal editorial coverage
Included in relevant Spotlight categories
Client logos displayed on your Spotlight page
Related agencies displayed
Full contact information displayed
Paywall-free, fully shareable content

Platinum

A senior-level editorial partnership built around collaborative story development and content planning with Branding in Asia.

Rather than adding individual placements, it maps visibility across the year through forward planning and deeper editorial alignment. Availability is intentionally limited.

Continuity & Collaboration

Platinum partnerships are intentionally limited to support closer collaboration with the Branding in Asia editorial team across the year.

Planning & Alignment

Coverage integrated into Branding in Asia’s editorial calendar, with an emphasis on long-term planning and continuity.

Editorial Integration

Coverage integrated into Branding in Asia’s editorial calendar, with an emphasis on long-term planning and continuity.

Platinum in Practice

  • Priority editorial planning
  • Direct editorial liaison with the Branding in Asia team
  • Coverage aligned with key editorial moments
  • Ongoing presence in Branding in Asia’s editorial calendar

Want to Know More?

Start a conversation with our publisher.

FAQ

Answers to common questions about publishing with Spotlight.

Spotlight features interviews, profiles, case studies, thought leadership pieces, campaign stories, and brand initiatives.

Members can submit ideas at any time. If you’re not sure whether something fits, contact the editorial team to discuss.

We love a good story.

Content is submitted to the editorial team.

Each submission is reviewed, and we work with you on any revisions ahead of publication to ensure your story is presented clearly and in accordance with our editorial guidelines.

Send submissions to [email protected]

To maintain balance for readers, we limit the number of submissions from any one organization within a given time frame to avoid over-representation from a single source.

Absolutely.

Our editors collaborate with you to develop press releases, thought leadership, and feature stories for publication in Branding in Asia.

Just ask.

Have a question that is not covered here?

If you’d like to talk through an idea or publishing approach, you can reach us here.

Spotlight works from the belief that how stories are told matters as much as the stories themselves.

Every piece published is shaped through editorial review, presented with care, and placed within a wider creative and cultural context.

The goal isn’t volume or velocity, but clarity, relevance, and longevity.

For agencies and brands looking for a considered space to share their work, ideas, and perspectives, Spotlight offers a publishing environment designed to respect both the story and the reader.

One more thing...

As a journalistic publication, we edit submissions for clarity, style, accuracy, and length in accordance with our editorial standards prior to publication. By submitting your content for consideration, you acknowledge and accept these standards.

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