MINISO has opened a SUPER MINISO store at Pondok Indah Mall 5 (PIM5) in Jakarta, Indonesia, the first in Southeast Asia. The opening comes as MINISO celebrates its 10th anniversary in Indonesia.
MINISO said SUPER MINISO is designed for urban consumers who value quality, trends and fun, and brings together IP collectibles and lifestyle products. It said the concept uses larger-format stores, themed displays and experience-led spaces to move beyond conventional product-led retail and create a destination for shopping, discovery and social interaction.
The company said the SUPER MINISO store format debuted in China at the end of 2025. It called the format “theme-park style” and said it has expanded across key Chinese cities and begun its international rollout. After its first overseas opening in Canada on October 10, the Jakarta store is the format’s next international stop and its first entry into Southeast Asia, MINISO said.
The store is in Pondok Indah, a commercial district in South Jakarta, and spans approximately 990 square meters in a standalone, single-floor format.
The store carries the Indonesian debut of the Mickey F1 collection and The Powerpuff Girls × Sanrio Characters collection, alongside the YOYO Birthday Party collection featuring MINISO’s proprietary IP. It also has an upgraded rest area for families and accompanying shoppers.
MINISO operates 357 stores across Indonesia, including over 60 flagship stores, and serves more than 10 million members, including a private-domain community of 5.8 million, the company said.
MINISO is also celebrating its 10th anniversary in Indonesia with the ‘Light Up Your Wish’ program, which runs from October 24 to November 15 at MINISO flagship stores. Centered on MINISO’s proprietary IP YOYO, the program invites consumers to collect limited-edition YOYO wish badges while unlocking surprises.
