Nearly half (49%) of consumers in Singapore say seeing a brand advertised alongside low-quality AI-generated content would hurt their perception of that brand, compared with just 23% who would respond positively, according to the Asia-Pacific edition of DoubleVerify’s 2026 Global Insights: Media Quality in the Age of AI report.
Across Southeast Asia, 42% of consumers say they would feel negatively toward a brand after seeing its ads alongside low-quality or spam-like AI-generated content, the report found.
The report, released by DoubleVerify (NYSE: DV), examines consumer and marketer attitudes toward AI’s growing role in content and digital advertising, from low-quality AI content and AI-generated ad creative to advertising within AI chat experiences.
“The advent of AI is creating new opportunities for advertisers to engage APAC audiences,” said Conrad Tallariti, Managing Director, APAC, DoubleVerify.
“However, there are new concerns such as the ability to measure the quality of AI chat ads and challenges such as AI slop that is not just a threat to media quality but to brand equity as well.”
Low-quality AI advertising creates brand risk
The quality of brands’ own AI-generated advertising matters, too. Across Southeast Asia, 41% of consumers say they would feel negatively toward a brand that uses AI to create ads that look low-quality, uncanny or strange, according to the report.
That figure rises to 47% among Singapore consumers, while only 25% would respond positively, the report found. By comparison, just 18% of Singapore consumers respond negatively when AI-generated advertising looks polished and professional, while 45% respond positively.
Singapore consumers are not universally opposed to advertising in these emerging environments. Forty-nine percent feel positively about ads being shown within AI platforms, compared with 19% who feel negatively.
The findings suggest consumers are not rejecting the use of AI. Instead, quality is emerging as a dividing line in how they respond to brands using the technology, according to the report.
Marketers show heightened concern about AI advertising
Marketers are also weighing AI’s opportunities against its potential risks, the report found. Across Asia-Pacific, 61% of marketers are somewhat or very concerned about serving ads alongside low-quality generative AI content, compared with 53% globally.
Nearly half, 48%, of Asia-Pacific marketers are concerned about leveraging AI solutions to build ad copy or creative, according to the report.
Advertising within AI platforms raises new questions
As AI platforms emerge as a new advertising channel, marketers are approaching the opportunity with caution, the report found. Across Asia-Pacific, 51% of marketers are concerned about serving ads within AI platforms.
According to the report, the leading factors that would make marketers more comfortable include the ability to review or approve AI-generated creatives, verified brand suitability controls, reliable ad performance measurement and attribution, and clear data privacy and compliance safeguards.
Singapore consumers are not universally opposed to advertising in these emerging environments. Forty-nine percent feel positively about ads being shown within AI platforms, compared with 19% who feel negatively.
Across Asia-Pacific, context also matters: when an ad is highly relevant to the conversation, 42% say it would positively impact their perception of the advertised brand, compared with just 14% who say it would have a negative impact, according to the report.
The full Global Insights: Media Quality in the Age of AI, APAC report is available for download here.
Image by Akshar Dave.
