Singapore’s top 100 brands have grown by 7% to reach a combined value of USD84.1 billion, according to the Singapore 100 2026 report by Brand Finance. Banking, engineering, food, and real estate sectors drove growth across the brand landscape.
Banking remains the most influential sector, supported by resilient balance sheets, sustained credit activity, and continued regional expansion. Engineering brands are benefiting from strong demand across aerospace, defence, and urban solutions, underpinned by robust project pipelines. Food and agriculture brands are gaining from favourable commodity prices and rising demand for value-added products, while real estate continues to show steady performance, supported by healthy transaction momentum and stable pricing.
Highlights
- $18.6 billion: DBS remains Singapore’s top brand with an 7% brand value increase
- Changi Airport is Singapore’s strongest brand with a Brand Strength Index (BSI) score of 91.2/100
- TeleChoice International’s brand value soars 288%, making it the nation’s fastest-growing brand
- Millennium Hotels and Resorts (MHR) tops Singapore’s hotel sector
- Singapore Airlines leads ESG perceptions among Singaporean respondents
Most valuable brands
DBS retains its position as Singapore’s most valuable brand for the 14th consecutive year, with brand value up 8% to USD18.6 billion. The acquisition of Citi Taiwan and a minority stake in Shenzhen Rural Commercial Bank have strengthened its market position and reinforced its presence across key Asian markets.
Marina Bay Sands rises to second place, with brand value up 35% to USD8 billion. Growth was driven by strong revenue performance and a USD1.8 billion upgrade programme. OCBC Bank ranks third, with brand value up 7% to USD6.8 billion, supported by moves including increasing its stake in Great Eastern Holdings and pursuing regional expansion opportunities.
Other notable brands in the ranking include Singtel (sixth, brand value USD4.1 billion), Grab (ninth, brand value up 53% to USD1.7 billion), and Olam (10th, brand value up 38% to USD1.6 billion).
“Singapore’s brand landscape in 2026 reflects a market where consistency and adaptability go hand in hand,” said Alex Haigh, Managing Director Asia Pacific at Brand Finance.
“The results highlight a dual dynamic: established leaders continue to consolidate their positions through scale and regional expansion, while emerging players capture outsized growth by aligning with high-demand sectors. Changi Airport’s strength shows that operational excellence and customer experience remain critical differentiators while DBS’ 14-year leadership underscores the value of sustained strategic execution. The rapid rise of brands like TeleChoice International demonstrates how targeted investment and sector tailwinds can quickly reshape the competitive landscape.”
Most Valuable Singaporean Brands 2026
- #1 DBS — $18.6 bn
- #2 Marina Bay Sands — $8.0 bn
- #3 OCBC Bank — $6.8 bn
- #4 UOB — $6.8 bn
- #5 Great Eastern — $4.9 bn
- #6 Singtel — $4.1 bn
- #7 Singapore Airlines — $3.1 bn
- #8 Agoda — $1.8 bn
- #9 Grab — $1.7 bn
- #10 Olam — $1.6 bn
Strongest Singaporean Brands 2026
- #1 Changi Airport — 91.2
- #2 FairPrice — 90.9
- #3 Bank of Singapore — 88.9
- #4 DBS — 88.5
- #5 Singtel — 86.4
- #6 SGX — 86.1
- #7 Marina Bay Sands — 86.0
- #8 Sheng Siong — 85.2
- #9 Great Eastern — 81.4
- #10 Old Chang Kee — 80.5
Strongest brands
Changi Airport is Singapore’s strongest brand in 2026, achieving a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating — the highest brand strength accolade awarded by Brand Finance. Record passenger traffic, expanded connectivity, and continued investment in service excellence have reinforced the brand’s reputation. Brand Finance’s market research data indicates that Changi is among Singapore’s most familiar brands and rates highly on preference, trust, and recommendation among local respondents.
FairPrice ranks second on brand strength, with a BSI score of 90.9 out of 100 and an AAA+ rating. Its affordability initiatives, including price freezes and discount programmes, have supported customer loyalty and trust despite moderating revenue growth. Bank of Singapore ranks third, with a BSI score of 88.9 out of 100 and an AAA+ rating, reflecting strong performance in wealth management.
Fastest-growing brand
TeleChoice International is Singapore’s fastest-growing brand in 2026, with brand value up 288% to USD52.7 million. Growth was driven by strong demand across semiconductor segments, increased sales volumes, and targeted investments in high-growth product lines.
Millennium Hotels and Resorts is the leading hotel brand in the ranking, placing 27th overall, with brand value up 25% to USD526 million.
Sustainability perceptions
The 2026 Sustainability Perceptions Index reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands.
Brand Finance research found that, among Singaporean respondents, Singapore Airlines has the highest perceived sustainability efforts across each of the environmental, social, and governance pillars. Environmentally, Singapore Airlines leads through its decarbonisation strategy, including its commitment to achieve net zero carbon emissions by 2050 and investments in fuel-efficient aircraft and sustainable aviation fuel.
Other brands with strong perceptions include hoteliers Ascott and Banyan Tree for environmental sustainability, CapitaLand, Singapore Land, and FairPrice on social sustainability, and DBS on governance. These brands represent the top perceived Singaporean performers in sustainability among local respondents, highlighting strong domestic recognition across all three ESG pillars.
