72andSunny Asia Pacific | Spotlight - Branding in Asia

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72andSunny

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Who Gives A Crap Appoints 72andSunny ANZ as Creative Partner

Australia’s cheekiest sustainable toilet paper brand, Who Gives A Crap, has appointed 72andSunny ANZ as their creative partner on brand strategy and...

Taco Bell Goes ‘Naked But Tasteful’ in Campaign via 72andSunny

For the launch of Taco Bell’s latest masterpiece, the Naked Chicken Taco, 72andSunny have created an integrated campaign across radio, OOH, social...

Leila George Stars in ‘Wild’ Paspaley Campaign via 72andSunny

Continuing their ongoing creative partnership, PASPALEY and 72andSunny ANZ return with a striking launch for Paspaley’s new Wild collection.

4 Pines Appoints 72andSunny as Creative Partner

<img width="1401" height="781" src="https://www.brandinginasia.com/wp-content/uploads/2022/10/4-Pines-_-72andSunny.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="4 Pines Appoints 72andSunny as Creative Partner" decoding="async" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/10/4-Pines-_-72andSunny.jpg 1401w, https://www.brandinginasia.com/wp-content/uploads/2022/10/4-Pines-_-72andSunny-300x167.jpg 300w" sizes="(max-width: 1401px) 100vw, 1401px" />

4 Pines Appoints 72andSunny as Creative Partner

<img width="1401" height="778" src="https://www.brandinginasia.com/wp-content/uploads/2022/09/Zoom-New-Logo-Animation-3.gif" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Zoom Refreshes Logo – Puts the ‘Team’ in Chat Along with Other New Offerings" decoding="async" loading="lazy" />

Zoom Refreshes Logo – Puts the ‘Team’ in Chat Along with Other New Offerings

Gerety Awards 2022 Names 72andSunny Agency of the Year – McCann Wins Network of the Year

<img width="1401" height="781" src="https://www.brandinginasia.com/wp-content/uploads/2022/09/Loopholes-Cereal-72-and-Sunny.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Gerety Awards 2022 Names 72andSunny Agency of the Year – McCann Wins Network of the Year" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/09/Loopholes-Cereal-72-and-Sunny.jpg 1401w, https://www.brandinginasia.com/wp-content/uploads/2022/09/Loopholes-Cereal-72-and-Sunny-300x167.jpg 300w" sizes="(max-width: 1401px) 100vw, 1401px" />

Gerety Awards 2022 Names 72andSunny Agency of the Year – McCann Wins Network of the Year

Eddie Betts Turns his Attention to Latte Art Mastery in New Google Campaign

<img width="1401" height="781" src="https://www.brandinginasia.com/wp-content/uploads/2022/08/Eddie-Betts-Latte-Artist.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Eddie Betts Turns his Attention to Latte Art Mastery in New Google Campaign" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/08/Eddie-Betts-Latte-Artist.jpg 1401w, https://www.brandinginasia.com/wp-content/uploads/2022/08/Eddie-Betts-Latte-Artist-300x167.jpg 300w" sizes="(max-width: 1401px) 100vw, 1401px" />

Eddie Betts Turns his Attention to Latte Art Mastery in New Google Campaign

Google Launches New Nest Campaign Featuring Nick Riewoldt and Eddie Betts

<img width="1209" height="763" src="https://www.brandinginasia.com/wp-content/uploads/2022/05/Eddie-Betts.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Google Launches New Nest Campaign Featuring Nick Riewoldt and Eddie Betts" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/05/Eddie-Betts.jpg 1209w, https://www.brandinginasia.com/wp-content/uploads/2022/05/Eddie-Betts-300x189.jpg 300w" sizes="(max-width: 1209px) 100vw, 1209px" />

Google Launches New Nest Campaign Featuring Nick Riewoldt and Eddie Betts

Campaign from ilume Focuses on Helping Your Dog to ‘Stay’ Longer

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2022/04/ilume-Dog-Food-.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Campaign from ilume Focuses on Helping Your Dog to ‘Stay’ Longer" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/04/ilume-Dog-Food-.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2022/04/ilume-Dog-Food--300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2022/04/ilume-Dog-Food--686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

Campaign from ilume Focuses on Helping Your Dog to ‘Stay’ Longer

Google Campaign With Dementia Australia Shows How a Love of Aussie Rules Helps Reconnect a Family

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2022/03/Dementia-Australia.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Google Campaign With Dementia Australia Shows How a Love of Aussie Rules Helps Reconnect a Family" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/03/Dementia-Australia.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2022/03/Dementia-Australia-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2022/03/Dementia-Australia-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

Google Campaign With Dementia Australia Shows How a Love of Aussie Rules Helps Reconnect a Family

Little Creatures Launches Sydney Gay and Lesbian Mardi Gras Fabulosity via 72andSunny

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2022/03/All-Creatures-Welcome.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Little Creatures Launches Sydney Gay and Lesbian Mardi Gras Fabulosity via 72andSunny" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/03/All-Creatures-Welcome.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2022/03/All-Creatures-Welcome-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2022/03/All-Creatures-Welcome-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

Little Creatures Launches Sydney Gay and Lesbian Mardi Gras Fabulosity via 72andSunny

Taco Bell Appoints 72andSunny as its Creative Partner in Australia

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2022/02/Taco-Bell.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="Taco Bell Appoints 72andSunny as its Creative Partner in Australia" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2022/02/Taco-Bell.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2022/02/Taco-Bell-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2022/02/Taco-Bell-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

Taco Bell Appoints 72andSunny as its Creative Partner in Australia

72andSunny Singapore Makes New Senior Hires

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2021/11/72-Hires-Branding-in-Asia.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="72andSunny Singapore Makes New Senior Hires" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2021/11/72-Hires-Branding-in-Asia.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2021/11/72-Hires-Branding-in-Asia-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2021/11/72-Hires-Branding-in-Asia-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

72andSunny Singapore Makes New Senior Hires

The Google Nest Simplifies Entertainment in Australia

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2021/11/Google-Nest-Branding-in-Asia.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="The Google Nest Simplifies Entertainment in Australia" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2021/11/Google-Nest-Branding-in-Asia.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2021/11/Google-Nest-Branding-in-Asia-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2021/11/Google-Nest-Branding-in-Asia-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

The Google Nest Simplifies Entertainment in Australia

72andSunny Australia Announces Four New Senior Hires

<img width="1201" height="681" src="https://www.brandinginasia.com/wp-content/uploads/2021/09/72andsun-aus-branding-in-asia.jpg" class="jet-smart-listing__post-thumbnail-img post-thumbnail-img-simple wp-post-image lazyload lazyload" alt="72andSunny Australia Announces Four New Senior Hires" decoding="async" loading="lazy" srcset="https://www.brandinginasia.com/wp-content/uploads/2021/09/72andsun-aus-branding-in-asia.jpg 1201w, https://www.brandinginasia.com/wp-content/uploads/2021/09/72andsun-aus-branding-in-asia-300x170.jpg 300w, https://www.brandinginasia.com/wp-content/uploads/2021/09/72andsun-aus-branding-in-asia-686x388.jpg 686w" sizes="(max-width: 1201px) 100vw, 1201px" />

72andSunny Australia Announces Four New Senior Hires

About 72andSunny

72andSunny has offices in Los Angeles, Amsterdam, New York, Sydney and Singapore.

We create cultural impact on behalf of brands and have been recognized as one of Fast Company’s Most Innovative Companies 2015 and two-time “Agency of the Year” winner for Advertising Age and Adweek.

Contact

Sydney
401/46-48 East Esplanade
Manly, Sydney
NSW, 2095

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Interviews

Q&A: Bassam Abdel-Rahman – Managing Director at 72andSunny Singapore

Q&A: Johnny Tan, Executive Creative Director at 72andSunny Asia-Pacific

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