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Analysis and perspectives from across APAC

Unlike Their Predecessors, APAC’s Gen Z and Millennial Travelers Drawn to Holidays Closer to Home

A new survey by Marriott International finds that young luxury travelers are ditching long-haul to explore their own backyards.

Future Shopper Report 2023 Offers Insights for Brands Looking to Better Engage with APAC Consumers

“The question that all brands and retailers must ask themselves is how prepared are they for the consumer of the future?"

How INVNT.ATOM Transformed Automobili Lamborghini’s Global Brand Footprint With Web3 initiatives

“These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy.”

‘IPL 2023: Unveiling the Roar’ Offers Insights into the Social Media Buzz

Virat Kohli emerged as the most popular player, with 7 million social media mentions across IPL 2023, with MS Dhoni following in...
FCB Kinnect

Creative Dive: Brave New Art – Lenovo | FCB Kinnect

Lenovo's Brave New Art was envisioned as a coming together of two disciplines of creativity: the analog and the digital. With the...

Why Do Marketing Teams Get the Concept of CX Wrong?

How many times have we all seen the execution plans going out for a toss in our careers?

HSBC, Cathay Pacific, and Yuu Top Hong Kong’s Strongest Brands Ranking

The Top 30 Strongest Brands in Hong Kong ranking measured 129 brands across nine categories over a two-year period.

APAC Advertising Forecast to Grow 7% this Year – Higher Than the Global Average of 5%

The growth in APAC is led by India (+12%) and Pakistan (+11%), says Magna's forecast, adding that in 2024, APAC advertising revenues...

Brands Should Harness the Power of Anime in Their Marketing Strategy in Southeast Asia

Marketers, who may have missed the big pop culture waves of the previous decade have the opportunity to harness anime while it's...

Planning Your Go-To Market Strategy? Here Are 5 Questions Tech Startups Should Ask Themselves at the Outset

So, here’s a list of the five questions tech startups should always ask themselves at the outset of such a task. Before...

APAC B2B Marketers Embracing Generative AI for Creativity and Productivity

According to the LinkedIn report, one of the top priorities for B2B marketers in APAC this year is to champion bolder creative...

Creative Dive: Corona Sunset Insurance – Starcom China

Corona, together with Starcom China, launched Corona Sunset Insurance, the world’s first-ever insurance product from a beer brand.

Welcome to the ChatGPT Era and the Rise of the Marketing Juniors

ChatGPT is accelerating the impact even entry-level employees can have on a business. It’s like a shot in the arm for startups...

Eighty Percent of the World’s Esports Followers Live in the Asia-Pacific Says New Study

The inaugural Olympic Esports Week will take place in Singapore between 22 and 25 June 2023.

The Importance of Hyper-Localization – Why a Simple ‘Gue’ isn’t Enough To Resonate With Indonesians

Comprising more than 700 ethnic groups, localization is especially important in Indonesian advertising.

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