Generative AI

257 Articles

As AI-generated imagery becomes more prevalent across media, marketing, and everyday life, research shows AI systems continue to misrepresent the lived reality...
ACAM’s benchmark shows most marketing teams are stuck in the early to middle stages of the maturity journey, with 31.7% of respondents...
New research from WARC, TikTok, and LIONS Advisory suggests that community signals, rather than demographics, may lead to stronger AI-assisted creative outcomes...
Ayaan Mohamud explores how AI is reshaping brand discovery and why trusted publishers, creators, and partnerships are becoming increasingly important to being...
The Head of Digital Production at McCann Singapore discusses AI bias, prompting for inclusion, and the role prompts play in shaping more...
DoubleVerify has introduced DV Neura, a cognitive engine powering AI across its DV MAP platform, with integrations including Anthropic Claude and an...
McCann’s latest global research examines how trust, AI, and shifting cultural influence are reshaping brand growth.
The SEO Director for APAC at Assembly discusses how AI-driven search is changing the way brands are discovered, evaluated, and recommended before...
"Our findings show that while many recognise the need to better protect themselves in an AI-driven digital world, they do not feel...
The Australian Centre for AI in Marketing has named Kantar as a strategic research partner on its national AI benchmark, with the...
Founded earlier this year, MC&V is an AI-native production company built around workflow design, creative direction, and production systems
The search giant’s biggest overhaul in 25 years introduces information agents, a redesigned search box, and generative interfaces that create interactive tools...

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