Indonesia’s Bango with New App — Leaving Nothing to Waste

Many meals in Indonesia are considered incomplete without the addition of kecap manis also known simply as sweet soy sauce. The Bango company has released some attention-grabbing new ads for their beloved sauce.

Indonesians are known for making the most of their meals by eating nearly all parts of the animal be it beef, mutton or chicken. They eat cow’s ribs and tongue, chicken head and claws, lambs brain, intestines and just about everything else. Waste not want not, right?

The challenge with such a variety of tastes from different parts of the animal, has always been about how to cook these parts into their own delicious tasting meal.


More than just advertising the already popular sauce, the idea is to push a new recipe app that features various types of food you can cook with each part of the animal.

The new campaign was put together by ad agency Lowe Indonesia.

Kegap Bango website

Advertising Agency:Lowe, Jakarta, Indonesia
Chief Creative Officer:Roy Wisnu
Executive Creative Director:Firman Halim
Associate Creative Director:Nurman Priatna
Creative Group Head:Fanny Pardiansyah, Vito Winarko
Art Director:Lucianne Putri
Copywriter:Dhannisa Nurfira
Associate Account Director:Fanny Meilana
Account Executive:Putty Chaeronissa, Audia Primanti
Agency Producer:Handayani Wirdan
Photographer:Utomo Rahardjo
Digital Imaging:Anka!



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