Independent Melbourne agency Town Square has appointed former PHD executive Matt Altis as head of media, as the agency expands its media team following a run of media pitch wins.
Altis is the first of several hires Town Square plans to make to expand its media team in the coming months.
In the role, Altis will oversee strategic media and product leadership, with a remit covering planning, process optimization, operational activities and media opportunities across Town Square’s client portfolio.
“We’ve had a significant number of media pitch wins recently, which is a massive validation of the direction we are heading,” said Danielle Moeller, founder and director, Town Square.
“Our full service clients understand the benefit of having media and creative working together, fuelling better results for their business. It means we’re closer to our client, we understand the commitments they’ve made to their own business, and everyone is focused on delivering client outcomes rather than protecting competing agency P&Ls. Hiring Matt is a major step in bolstering our capabilities and our investment into media. He has a brilliant strategic mind and the exact experience we need to take our integrated creative and media offering even further.”
Altis joins Town Square with over 15 years of experience leading multi-million-dollar clients, with the bulk of his career spent at PHD, alongside periods at Initiative.
He most recently worked at PHD as business director for the Asahi Group, where he was the strategic portfolio planning lead responsible for advising on media and investment decisions. He has also led media strategy for Energy Australia, ANZ, Priceline and Porsche.
“Town Square has a track record of delivering results for clients for more than 20 years, yet it still has a genuine challenger mindset, that’s what drew me to the agency,” said Altis.
“Add to that an exceptional client roster and a model where media and creative already work hand in hand, and it was an easy decision. It’s an incredibly exciting time to be joining, with the agency experiencing a period of significant growth, particularly across media, and there is a genuine, infectious momentum in the building. I’m thrilled to have the opportunity to build on that success and I look forward to bringing my experience in driving results for our clients and playing a part in this next chapter of the agency’s growth.”
