Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, ‘Effortlessly Premium’, which focuses on complete, premium nutrition in everyday pet care.
The film features Koechlin and her pet Bruno, contrasting her pursuit of a healthier lifestyle with Bruno’s simpler approach to nutrition.
The film opens with Koechlin attempting to make healthier choices, starting with a nutritious juice that she struggles to enjoy. Her day continues with workouts at the gym, yoga, pickleball and conscious food choices.
Bruno, meanwhile, eats Bark Out Loud Salmon & Turkey and gets on with his day.
“We started Bark Out Loud with a simple belief: pet parents deserve products they can trust without having to overthink it,” said Kunal Khanna, CEO, Bark Out Loud by Vivaldis.
“With Vivaldis’ years of experience in animal healthcare, we bring real science and veterinary expertise into everything we make, starting with nutrition. When pet parents feel confident about what they’re feeding, the joy of having a pet gets a lot easier to enjoy.”
“For us, ‘Effortlessly Premium’, is about making a nutritional choice for pets that is intuitive and achievable,” said Devika Khanna, Business Head, Bark Out Loud by Vivaldis.
“Bark Out Loud is designed to provide complete nutrition through food that fits seamlessly into everyday feeding routines, without requiring pet parents to overthink their choices. Through the campaign, we wanted to showcase how achieving premium nutrition for pets can be effortless and support their overall wellbeing. Kalki and Bruno help make that story tangible, showing how something as routine as mealtime can play an important role in supporting a pet’s energy, vitality and overall well-being.”
Bark Out Loud says the campaign is designed to make premium pet nutrition a more accessible and intuitive part of everyday pet parenting. It is aimed at an evolving pet-parent mindset in which pets are increasingly considered an integral part of the family and their health and well-being receive greater attention.
