Wavemaker Hong Kong Makes Leadership Appointments as Part of Growth Strategy for China’s Greater Bay Area

Milton Liao is taking on the additional role as head of Wavemaker Hong Hong, while Scotty Ho and Kenix Lai have been promoted to managing partners.

Milton Liao, Scotty Ho, and Kenix Lai

Wavemaker Hong Kong has added to its leadership with the appointment of Milton Liao, currently VP of Wavemaker Guangzhou, taking on the additional role as Head of Wavemaker Hong Kong to oversee the office’s business. Liao will directly to Jose Campon, Wavemaker China CEO, as well as Alice Chow, CEO of GroupM Hong Kong.

Two Managing Director promotions were additionally announced with Scotty Ho (previously Head of Strategy), and Kenix Lai (formerly Group Business Director). They will directly report to Liao, with the pair jointly tasked to lead the culture and integration of the agency with responsibilities around strategy, growth and new business development with focus on international clients, and investment and operations on local clients, respectively.

In addition to continuing to partner with Hong Kong-based clients, the agency “has set a clear growth strategy helping brands in Chinese mainland and China’s Greater Bay Area for their overseas marketing communication,” the agency said, adding that this “management structure can best leverage the agency’s talents in both Hong Kong and Chinese mainland.”


Alice Chow, CEO of GroupM Hong Kong said, “Wavemaker Hong Kong has been transforming and evolving itself to integrating its culture, capabilities, and performance into the rest of the region, regarding several key global accounts are hubbed in Hong Kong. The new leadership team is part of this transformation.

Milton, Scotty and Kenix are all veterans in our group. I look forward to their continuing passions and innovations to further accelerate growth across the international and local business, manifesting their distinctive edge in the Greater China Bay area.”

Liao, who started his career at Leo Burnett and has also worked for companies including as Heinz Infant Nutrition, and Amway, joined GroupM’s Maxus (merged with MEC to become Wavemaker) in 2015. He managed and grew Wavemaker Guangzhou to be the most competitive agency in that area. He  and etc.

“I’m so excited to work with the leadership team and amazing talents in Hong Kong, especially in this new changing era,” said Liao.


“We have started working on developing growth squads in specialist pillars that will help transform our capability and performance, like Business, Brand, Audience, Data and MarTech, E-commerce and Investment. As we rapidly evolve ourselves, we are confident in provoking growth for our clients fueled by the most comprehensive suite of capabilities, data and technologies in the industry. We are really looking forward to seeing the work that this incredibly talented team and growth squads will deliver for our clients across the region.”


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