Japanese global apparel retailer Uniqlo has announced a partnership with Emma Raducanu, Britain’s top-ranked female tennis player and 2021 US Open winner—the first British woman to win a Grand Slam singles title since 1977.
Raducanu joins Uniqlo as its newest Global Brand Ambassador and will represent Uniqlo at all tennis tournaments starting with the Indian Wells Open in the US in March.
Raducanu will work alongside other Uniqlo Global Brand Ambassadors, including tennis and wheelchair-tennis players Roger Federer and Shingo Kunieda, and Academy-Award-winning actor Cate Blanchett, to promote UNIQLO’s LifeWear philosophy, which emphasizes the continuous pursuit of excellence, positive contribution to society, and support of the next generation.
“I am very pleased to join Uniqlo and to work closely with its amazing team of Global Brand Ambassadors. Uniqlo and I share many values and perspectives on life, culture, and society,” said Raducanu.
“I am excited to promote LifeWear through my tennis career, and to working with everybody at Uniqlo to inspire and engage young people everywhere.”
Koji Yanai, Group Senior Executive Officer, Fast Retailing, added, “We are honored to welcome Ms. Raducanu to Uniqlo as a Global Brand Ambassador.”
“Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
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As UNIQLO Global Brand Ambassador, Raducanu will represent the brand and promote its LifeWear line internationally through her tennis career. She will contribute to the design of her on-court apparel and participate in community-engagement activities worldwide, including coaching events for skilled young players and those from underserved areas through the UNIQLO Next Generation Development Program, as well as community support through the Uniqlo Peace for All and The Heart of LifeWear initiatives.
