Brand Lift measurement provider On Device has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces across EMEA and APAC.
The partnership establishes On Device as an approved third-party Brand Lift measurement provider on Index Marketplaces, giving advertisers and agencies a way to integrate independent measurement into their media campaigns.
“We’re pleased to be partnering with Index Exchange to help their customers understand the true impact of their campaigns through independent, high-quality Brand Lift measurement,” said Simon Clarke, Commercial Director, Asia, On Device.
“By making our measurement capabilities available through Index Marketplaces, we’re giving advertisers easier access to trusted insights that support smarter media investment and stronger campaign outcomes.”
According to On Device, its passive measurement technology captures campaign exposure from audiences, and its methodology is intended to give marketers an understanding of campaign effectiveness across brand metrics to inform future campaigns and media investment decisions.
“As marketers continue to prioritize measurable business outcomes, independent verification has become increasingly important,” said Janette Higginson, Vice President, Buyer Development, APAC, Index Exchange.
“Our partnership with On Device makes trusted brand lift measurement more accessible through a streamlined commercial model, giving buyers an easier way to understand campaign effectiveness and demonstrate the impact of their media investments.”
