Lion & Lion Indonesia Taps Jimmy Sutanto as Creative Director

Lion & Lion Indonesia appointed Jimmy Sutanto as Creative Director. Based in Jakarta, he is tasked with leading the market’s creative department, reporting directly to John Campbell-Bruce, Managing Director, Lion & Lion Indonesia, and Cheelip Ong, Regional Chief Creative Officer, Lion & Lion.

Sutanto brings more than 17 years of experience in the creative and advertising industry, having previously worked in agencies in Singapore, Indonesia and Myanmar. Prior to coming on board with Lion & Lion, he was Head of Creative for Ogilvy Myanmar.

During his five-year stint with Ogilvy Myanmar which ended in 2021, Sutanto led the firm to win more than 10 new accounts as well as two industry awards – Campaign Asia’s Agency of the Year and Digital Agency of the Year, in 2018 and 2019 respectively. He has worked on clients across multiple industries including major brands such as The Coca-Cola Company, British American Tobacco, Samsung, Huawei, Nestle, and Myanmar’s second largest telecommunications provider, Telenor.

 
 

I am passionate about combining audience insights, data and technology to create a unique brand experience within the customer journey,” said Sutanto.

“I believe that creativity is about solving problems; not merely projecting good art, but seeing how well creative design in digital marketing answers the needs of clients or improves people’s lives.”

Ong added: “Jimmy reflects the T-shaped talent we are always on the lookout for – strategic, digital-oriented, entrepreneurial, creative and a natural storyteller. With him onboard leading and working along the new digital-first talent we have been adding to the market recently, I am confident that the next chapter of innovation and growth for Lion & Lion Indonesia is in good hands.”

 
 

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