Nike has revealed the cast of athletes, artists, and celebrities who will front its Football marketing during the FIFA World Cup 2026, which kicks off on June 11.
The announcement was made via 42 autographed Polaroid photos released across the brand’s social media channels on May 21, accompanied by the caption “Time to go off script.”
“This is how we serve athletes, teams, and federations on and off the pitch, when the pressure is highest. This is how we support the fans who love the beautiful game as much as we do,” Nike said on their website.
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Football stars in the lineup include Cristiano Ronaldo, Erling Haaland, Cole Palmer, and Kylian Mbappé, alongside past players such as Wayne Rooney and Ronaldinho Gaúcho.
Reaching beyond the pitch, the cast also includes artists and celebrities: Kim Kardashian, Serena Williams, Travis Scott, K-pop star Lisa, and rappers Young Miko and Central Cee.
Nike will debut collaborations and cultural expressions over the coming weeks, bringing the culture of the game to the global stage.
The activity ties into Nike’s ‘Sport Offense’ strategy, which the company says aims to continue its legacy of sport and athlete innovation by uniting the innovation, design, and product teams across Nike, Jordan Brand, and Converse.
Nike’s Lineup of Stars for World Cup 2026 Campaign
- Cristiano Ronaldo
- Vini Jr.
- Kylian Mbappé
- Lebron James
- Lisa
- Mercurial Superfly
- Alexia Putellas
- Edgar Davids x Patta
- Cole Palmer
- Scorpion
- Virgil Van Dijk
- Nico Williams
- Nocta
- Clint 419
- Alphonso Davies
- Zlatan Ibrahimović
- Peaceminusone
- Didier Drogba
- Mateo
- Bruno Fernandes
- Central Cee
- Travis Scott
- Wayne Rooney x Palace
- Tyler Adams
- Slawn
- Jamal Musiala
- Young Miko
- Raúl Jiménez
- Eric Cantona
- Kerolin
- Jorge Campos
- Federico Valverde
- Jacquemus
- Ronaldinho
- @lego
- Estêuão
- Mercurial Vapor
- Serena Williams
- Kim Kardashian
- Virgil Abloh Archive
- Toma Ballers
- Erling Haaland
