The Bajaj Group has released a short film developed in collaboration with Wondrlab, marking its centenary, directed by Rajkumar Hirani and produced entirely using artificial intelligence.
Titled ‘Kathni Karni Ek si’ — meaning “one’s actions must match one’s words” — the film centers on the relationship between Mahatma Gandhi and Bajaj Group founder Jamnalal Bajaj, a freedom fighter, social reformer, and philanthropist whom Gandhi regarded as his fifth adopted son. The narrative imagines Gandhi returning to present-day India, at Jamnalal’s behest, to assess whether the values he championed still live on in the Group’s businesses a century later.
The film also features members of the Bajaj family who today lead some of India’s largest businesses.
“Rajiv (Bajaj) called me and said it’s going to be 100 years of Bajaj this year. Want to make a short film to celebrate it,” said Rajkumar Hirani, Director.
“Wondrlab had a concept in mind. It was quite quirky and was fun developing it. My early years of film making was advertising and audio visuals. So, it was kind of going back in time. The only difference was that this time we did the full film on AI. It was a first for me. Learnt a lot about AI on the way. The confidence the Bajaj family and Wondrlab showed as we were wading into an unknown territory, helped.”
Hemant Shringy, CCO & Managing Partner, Wondrlab Network, added, “This campaign was an opportunity to tell a deeply emotional and culturally significant story in a way that felt contemporary and path-breaking. The idea of Gandhiji returning to review Bajaj’s journey gave us a powerful narrative lens.”
“Using AI as the medium was symbolic in itself, showcasing how technology can elevate timeless storytelling while remaining rooted in human values.”
“For 100 years, Bajaj has stood for trust, integrity, and purpose-led growth,” said Rajiv Bajaj, Managing Director, Bajaj Auto.
“‘Kathni Karni Ek Si’ is not merely a line, but a philosophy deeply embedded in the way the Group has conducted itself across generations. This captures that belief system and a reminder that legacies are built when actions consistently reflect values.”
Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv, said, “The Bajaj Group’s values have endured for a century. Just as our businesses are transformed by AI, we wanted this film too to reflect the spirit of responsible innovation, anchored in conscience and nation-building. Watching Gandhiji and Jamnalalji come alive on screen was deeply inspiring for all of us.”
Shekhar Bajaj, Chairman, Bajaj Electricals, said: “In our family, the stories handed down were never about wealth, but about the values behind it. That was Jamnalalji’s measure of success, and a century later, it remains ours. To see those ideals come alive on screen is deeply meaningful for every generation that follows.”
Niraj Bajaj, Chairman, Bajaj Auto, and Chairman & MD, Mukand, said, “The Bajaj Group businesses were born from the swadeshi belief that India should build what India needs. Decades later, that purpose remains unchanged, only the products get better. Seeing that legacy captured so beautifully on screen is a proud and inspiring moment for all of us in the entire Bajaj Group.”
