Brand storytelling agency INVNT has partnered with LinkedIn to deliver a four-day immersive B2B activation in Sydney, upskilling recruiters and showcasing LinkedIn’s first AI agent for recruiters, Hiring Assistant. Hosted at LinkedIn’s Sydney office in March, the AI Skills Sprint brought together more than 270 talent acquisition leaders and recruiters. Designed and delivered by INVNT, the team-based experience focused on hands-on capability, moving participants beyond product awareness.
The Sprint focused on upskilling recruiters in AI fluency and human-centric skills. Since 2016, 38% of job skills have changed globally, with that figure set to reach 70% by 2030. The initiative was designed to drive AI adoption across Australia while equipping recruiters to remain human-led partners in a changing labor market.
The experience used LinkedIn’s office as a multi-zone interactive environment, where teams took part in live and digital challenges across hiring scenarios using LinkedIn Hiring Assistant and AI-powered tools. The format combined learning, product immersion, and collaboration across talent acquisition teams, including decision-makers and day-to-day users.
The skills landscape is shifting faster than most people realise, and the question isn’t whether AI will change how recruiting works, it already has.
The Sydney activation reported engagement on-site and online, with more than 250 participants, hundreds of challenge completions, and 8,336 total reach and 27,672 impressions from on-site LinkedIn content.
“LinkedIn Hiring Assistant is a powerful AI tool, but the challenge was helping customers experience its value in a meaningful way,” said Laura Roberts, Managing Director APAC at INVNT.
“In partnership with LinkedIn, we created a high‑energy AI Skills Sprint where teams could learn how to leverage AI by doing. By turning the product into a live challenge, participants could see how AI reduces admin based tasks and helps recruiters focus on the human side of hiring.”
Participants progressed through six interactive zones, including a personalised digital experience quantifying recruiter time savings when using AI, a large‑scale ‘Guess Who’-style game unpacking myths around responsible AI, live Hiring Assistant demos, a prompt‑engineering challenge to help them master one of the top skills on the rise in Australia, and collaborative challenges focused on candidate‑first communication.
“The skills landscape is shifting faster than most people realise, and the question isn’t whether AI will change how recruiting works, it already has,” said Teena Wooldridge, APAC Senior Director of Marketing, LinkedIn.
“The AI Skills Sprint was about making sure the talent community isn’t just aware of that shift, but equipped for it, with the AI and human skills they need to lead in a very different recruiting landscape. What we saw in Sydney was people moving from uncertainty to real confidence, and that’s the shift we’re trying to accelerate across the region.”
