Omnicom Media PHD China has been appointed media agency of record for De’Longhi in China, where it will handle integrated media strategy planning, media buying and execution, competitive analysis, media landscape research, and data analytics and tracking.
The agency said its approach will be rooted in an understanding of audience behavior and decision journeys to support communication across consumption scenarios.
PHD China said it will leverage Omni, Omnicom’s intelligence platform, alongside Generative Engine Optimization, as part of its work for the brand.
“Lifestyle brands, particularly those built around coffee culture, are shifting from product-led narratives to experience-driven engagement,” said Cynthia Zhang, CEO, PHD China.
“Today’s media strategy must to reflect changing consumer contexts while maintaining a distinctive and consistent brand voice across all touchpoints. We look forward to supporting De’Longhi in building a sustainable and scalable growth trajectory in China, helping them to outthink, outpace, and outgrow the competition.”
