Experiential

25 Articles

Ahmad Tea hosted a tea tasting masterclass in Hong Kong with Manchester City and Ghana forward Antoine Semenyo as part of its...
Tiger Beer unveiled TigerVAR, a VAR screen-turned-fridge, at Boat Quay Singapore during a football match, giving away nearly 400 free beers on...
FUJIFILM India has launched the Fujifilm Spectrum India Tour 2026, a multi-city roadshow featuring imaging technologies, creator sessions, workshops, and hands-on experiences.
Cass uses AI to measure how wide fans open their mouths while cheering at South Korea national team viewing events, awarding Cass...
Stella Artois has opened an immersive rooftop activation in Paris during Roland-Garros 2026, featuring a wet clay bar that evolves as guests...
Mumbai-based The Experience Edit has launched as India's first immersive experience IP company, founded by Khushbu Vaid, Riyaz Sayed, and Sapangeet Rajwant...
Alongside the pop-up, the LEGO Group has released a range of LEGO Editions sets featuring four players — Cristiano Ronaldo, Lionel Messi,...
The UNIQLO AIRism Cooling Station Pop-up will take place at Orchard Central Level 1 Atrium, outside the UNIQLO store, from April 10...
“The skills landscape is shifting faster than most people realise, and the question isn't whether AI will change how recruiting works, it...
"MINISO’s partnership with Jennie taps into the huge appeal of K‑pop among younger audiences worldwide," said MINISO.
The activation reimagined Fa Yuen Street, one of Hong Kong's most recognized football jersey shopping destinations, through a contemporary lens.

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