Envato, the Australian-born creative assets platform, has launched a global campaign called ‘Creative Flow: Activated,’ developed in partnership with SuperHeroes.
The campaign features three short films, each produced by AI artists Jon Uriarte and Holden Boyles using Envato’s stock library and AI tools to generate visual and audio elements. Each film places a creative professional working at a desk amid escalating chaos while remaining entirely undistracted.
It was developed around the premise that creative professionals face mounting challenges to maintaining focus, including AI advancements, rising workloads, and fragmented tools.
“We developed a set of scripts in partnership with creative agency SuperHeroes, all built around the same question: what does it look like when someone is so locked into their creative flow that absolutely nothing can pull them out?” said Envato.
“Then we handed those scripts to AI artists Jon Uriarte and Holden Boyles and asked them to bring their own vision to each one, using Envato’s stock library and AI tools to generate every visual and audio element.
“That’s why our mission is to keep you in flow. We can’t quiet the world for you. But we can help you lock in and forget it exists,” said Envato.
