Fenesta, an India-based windows and doors brand, has launched a campaign for Fenesta ProTec, which is designed to minimize the potential effects of ‘electrosmog’ — electromagnetic radiation generated by Wi-Fi routers, mobile signals, and smart devices — within the home.
The campaign features a film intended to highlight how much of a home’s environment goes unnoticed, with the central message that comfort extends beyond what is immediately visible or felt.
“For generations, designing a great home meant mastering what you could see and feel — light, air, temperature, sound. We believe it’s time to expand that definition,” said Saket Jain, Business Head, Fenesta.
“The homes being built today are the most connected in history, and with that connectivity comes an invisible dimension that has never really been part of the design conversation – the effects of Electromagnetic radiation or Electrosmog. At Fenesta, our vision is to improve the lives and homes of our customers and Fenesta ProTec is the embodiment of this vision. It works without being seen, being integrated into the windows and doors solution, asks nothing of the homeowner, and quietly ensures that the spaces people live in are genuinely supporting the lives they want to live. This is what ‘Better by Design’ truly means.”
