Facebook taps Kitty Lun – Fanny Yum Named CEO, Lowe China

Fanny Yum Named CEO, Lowe China
Fanny Yum

After nine years as Chairman and CEO at Lowe China, Kitty Lun will be leaving the firm to pursue other endeavors –until January when she takes a position with Facebook in Asia.

Lun’s departure means Fanny Yum, currently MD at Lowe China, will ascend to the position of CEO at Lowe China.

Kitty Lun Lowe Facebook Asia China

Kitty Lun


‘We are delighted that Fanny is taking on the role of CEO, Lowe China,” said Alex Leikikh, Mullen Lowe Group Global CEO. “Her strong client focus and creative flair will ensure we capitalise and build on our strength in this important market for the Mullen Lowe Group global network.”

The agency also announced that Eddie Wong has been hired as Chief Creative.

In her new role, Yum will relocate to Shanghai and be responsible for managing the Lowe operations across China – Shanghai, Beijing and Hong Kong. Yum has been with Lowe China for more than five years and this promotion recognises the strength and value of her contribution over this time, leading a string of important local and international accounts.

Prior to joining Lowe, Yum gained extensive experience at DraftFCB Beijing, McCann Erickson Beijing, BBDO Shanghai and Bates Beijing, and has a successful track record serving many multinational blue chip clients including Motorola, Pepsi, FedEx, Nestle, China Mobile and Visa.


Yum commented, “I am honored to be appointed to the role of CEO, Lowe China. Having worked with Kitty at such a great agency for a number of years, I am excited by the opportunity to take up this key management position and look forward to driving future successes’.

Eddie Wong Chief Creative Officer, Lowe China.

Eddie Wong

Wong has had an illustrious advertising career spanning three decades, that has seen him working in Singapore, Taiwan, Hong Kong and China, at a host of agencies including Leo Burnett, D’Arcy, TBWA and Draftfcb. He has previously been named by Campaign Brief Asia as ‘China’s No.1 Hottest Creative’.

Jose Miguel Sokoloff, President Mullen Lowe Group Global Creative Council said, ‘I am thrilled that Eddie is joining us. With his vast experience across the whole APAC region, and the last 15 years in China, he is the ideal creative lead for our China agencies.’

Yum and Wong will work alongside Lowe China Chief Strategic Officer Baiping Shen with a remit to build on the existing creative excellence of the agency and expanding it for future success.

Lowe China was named 2014 Creative Agency of the Year by Campaign Brief Asia, and their ‘Human Traffic Signs’ for Shanghai General Motors was the most awarded Chinese creative campaign of the year, winning amongst others; Grand Prix at the Great Wall Advertising Awards, Best of the Best Grand Prix and Print Grand Prix at Ad Stars, the only awarded Grand Prix at the China 4As, and a White and Yellow Pencil at D&AD in 2015.

Alex Leikikh, added, ‘I would like to take this opportunity to thank Kitty who has built and led our business in China and Hong Kong so successfully since 2006. She leaves behind a great team and business poised for future growth’.

The Staff

The Staff

Gettin' it done.

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