Amoy Dim Sum has launched a campaign for its new Chive & Pork Royal Dumpling (淘大韭菜豬肉餃霸), partnering with singer Sinnie Ng (Lolly Talk / Goodnight Lillie).
“The creative concept cleverly intertwines romance with the product’s core features. Sinnie falls for the ‘Royal Dumpling’ because, much like an ideal partner, it is packed with ‘inner substance,'” said a release.
The campaign tagline — “我好像戀上霸道餃霸，你呢？” (I think I’m kind of in love with the Royal Dumpling, and you?) — is inspired by Goodnight Lillie’s song and positions the product through a romance metaphor. An Instagram Reels short film co-starring singer Arvin Tsang anchors the social content.
