A new campaign from Burger King in France highlights the traditional Sunday family meal and how it remains a deeply rooted custom, a symbol of togetherness and conviviality, often centered around shareable dishes like roast chicken.
To mark the launch of its chicken box, the fast food brand and creative agency Buzzman unveil a campaign that playfully shakes up a well-established ritual.
The campaign spans two films, directed by Nadège Loiseau, featuring families who speak warmly about the tradition while visibly skipping it for the chicken box.
The tone is comedic and deliberately contradictory — characters profess loyalty to the ritual they are in the middle of abandoning. Buzzman describes the approach as “a perfectly unapologetic dose of bad faith.”
Credits
Burger King France
Managing Director: Alexandre Simon
Marketing Director: Grégoire Champetier
Head of Food & Family: Marine Levy
Marketing Family Manager: Elsa Faigenbaum
Product Managers: Manon Léonard & Gaëlle Charruault
Buzzman
Chairman & Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director in charge of Strategies: Clément Scherrer
Creative Directors: Julien Doucet & Lilian Moine
Copywriters: Max Cossart & Hugo Piedfort
Associate Director: Loïc Coelho
Account Managers: Adrien Meunier & Nina Fernandes
Account Executive Assistant: Raphaëlle Gilles
Deputy Managing Director in charge of Social Media: Pierre Guengant
Head of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head of Production: Vanessa Barbel
TV Producer: Morgane Gaspar
TV Producer Assistant: Lou Ansermet
Head of Motion: Théo Berdrin
Motion: Mélanie Martin
Film Production: Divine
Director: Nadège Loiseau
DOP: Leo Schrepel
Producer: Céline Roubaud
Line Producer: Juliette Gaignault
Post-Production Firm
Post-Producer: Jérémie Oiry
Editor: Edouard Mailheander
Colorist: Arnaud Giacomini
Sound Production
Schmooze
