“Love Bombing” is a very specific type of abuse masked by actions of love. It refers to manipulative and controlling behavior in relationships through the practice of overwhelming someone with excessive displays of affection, attention, and love in a relationship.

“Hidden in plain sight, the wrapping paper features repetitive patterns, akin to the unending cycles of harm, all meant to highlight the various forms of abuse, from verbal to physical, to which victims are subjected.”

Malaysian women have been victims of love bombing, but previously never knew about it, or had the words to identify this toxic behaviour that could potentially escalate to severe violence. Until now…

For Malaysia’s Domestic Violence Awareness Month, Women’s Aid Organisation Malaysia unveiled a series of wrapping papers designed to highlight the unending cycle of abuse perpetrated through the act of Love Bombing.

Hidden in plain sight, the wrapping paper features repetitive patterns, akin to the unending cycles of harm, all meant to highlight the various forms of abuse, from verbal to physical, to which victims are subjected.

Once unwrapped, it reveals a message that urges them to reach out for help, encouraging victims to break free from the cycle of Love Bombing.