Contenders at Cannes 2024: My Parent is a TikToker – Five Star | BBDO Bangkok

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background

BBDO Bangkok

Addressing the disconnect between busy Gen-Z individuals in Bangkok and their families during Songkran, the Thai New Year.

The campaign brought parents onto TikTok, and turned them into TikTokers to engage with their children in a medium their children heavily use, thereby fostering family reunions and shared meals with Five Star Chicken.

“For over 37 years, Five Star Chicken has been all about serving up delicious food that brings families together,” said said Thasorn Boonyanate, CCO of BBDO Bangkok.

“With this campaign, we took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal.”

The Work

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