Duolingo English Test has launched a new campaign, “Built for What’s Next,” marking the English proficiency test’s 10th anniversary. The campaign includes a brand film reflecting on the experiences of students pursuing international education and is now live across the platform’s social media channels.
The film follows students through different stages of the study abroad process, including preparation, practice tests, test day, and receiving results. According to the release, the campaign draws on ten years of the Duolingo English Test’s experience supporting students pursuing international education.
According to the release, the Duolingo English Test was developed to address barriers around access, convenience, and affordability in English proficiency testing. It is now accepted by more than 6,500 university programs globally.
“For the past ten years, we’ve had the privilege of supporting millions of students as they pursue their dreams of studying abroad,” said Tara Kapur, Marketing Director, Duolingo English Test.
“In that time, we’ve not only helped open doors to opportunities around the world, but also gained a deep understanding of the journeys behind those aspirations. This campaign celebrates those students and the ambition that drives them forward. As we mark this milestone, we’re proud of the role we’ve played in making global education more accessible and look forward to supporting the next generation of students as they pursue their dreams.”
