Malaysia Aviation Group (MAG) has appointed Carat Malaysia, part of dentsu, as its global media agency of record, with the agency serving as the central global hub for media operations across 26 international markets.
Under the appointment, Carat will combine media and SEO capabilities under a unified strategy. Operating from Malaysia, the agency will work with local market teams and specialist partners to deliver globally aligned strategies tailored to regional markets and audience behaviors.
The appointment is part of MAG’s focus on strengthening its global presence and delivering more data-informed experiences for travelers.
“MAG occupies a unique position as one of Malaysia’s most recognised brands internationally, representing the country on some of the world’s most important routes and touchpoints,” said Bala Pomaleh, CEO, Media, dentsu Malaysia.
“We are incredibly proud to be handed this mandate, bringing together the strength of our global capabilities and Asian heritage with deep local truths, to craft strategies that resonate across markets while staying grounded in the spirit that makes Malaysia unique. Together with MAG, we look forward to creating more meaningful connections with travellers around the world and showcasing the very best of what Malaysia has to offer.”
