New Zealand technology company Halter has appointed independent creative company Motion Sickness as its long-term creative partner to support its next stage of global growth across Australia, the United States, and other markets.
The partnership covers brand, product launches, advertising, design, production, and earned-first ideas as Halter continues its international expansion.
Working alongside Halter’s in-house marketing and brand team, Motion Sickness will provide strategic and creative support across new product launches, global campaigns, and long-term brand development.
Halter’s Founder and CEO Craig Piggott said the company selected Motion Sickness from a global group of agencies because of the range of creative capabilities it required.
“We’re excited to partner with Motion Sickness. They’re world-class when it comes to creative thinking across a wide range of areas, and we’re looking forward to tapping into that as we keep building out our own team and taking Halter to even more parts of the world,” said Piggott.
For Motion Sickness, the appointment adds to its international work, with the company saying a growing share of its projects now focus on global brands and overseas markets.
“Halter is one of the most ambitious companies we’ve ever worked with,” said Sam Stuchbury, Founder and Executive Creative Director, Motion Sickness.
“They’re building genuinely category-defining technology with enormous global ambition. That’s exactly the kind of business we want to partner with. This is also a great step for our Sydney expansion, with Australia being a key focus for Halter. We’re hunting for ideas that can pass through borders with ease and get farmers around the world talking about this brand.”
Piggott said Motion Sickness stood out because of its ability to think beyond traditional agency services.
“Motion Sickness understands the pace we move at and back our ambition. Just as important, they get that we’ve already got a strong marketing and brand team here. This is about giving that team more to work with as we continue expanding with new products and markets,” added Piggott.
The companies said Motion Sickness will work closely with Halter’s teams as the business continues its international expansion.
“There’s something pretty magical about two New Zealand-founded companies with global ambitions choosing to build together,” said Stuchbury.
“The best brands in the world are built by partners who equally trust each others vision. That’s already how this feels. Halter is building one of the world’s great technology brands and we’re excited to put our brains to use for them.”
