China’s Yichang Beer has an updated design created by Ukraine-based design firm the Dozen Agency.

According to Dozen Agency:

“We worked on an exotic task of the customer to create the design of the most Chinese beer for the Kazakhstan market.

This was how the exact implementation of the nostalgic design of beer appeared, in which we added a few traditional attributes. The red Chinese seal and the dragon, of course. The pagoda fit on the seal, and the dragon was arranged in a completely unexpected place — on the back of the label.”

Credits

Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Kazakhstan
Packaging Contents: Beer
Packaging Substrate / Materials: Can, bottle