BBDO Greater China Appoints Travis Wu Executive Creative Director in Shanghai

BBDO Greater China has appointed Travis Wu Executive Creative Director in Shanghai. Wu brings two decades of experience in the advertising creative field having worked on campaigns for brands including McDonald’s, Budweiser, and Mercedes-Benz.

“His track record of building stories that resonate with consumers and evoke a deep connection, no matter the medium, made him one of our top targets,” said Arthur Tsang, Chief Creative Officer of BBDO Greater China.

“His presence undoubtedly infuses our creative management team with fresh inspiration and dynamism.”


Wu added: “I am deeply honored and thrilled to be part of this team. The team members come from various backgrounds and professional fields, providing me with the opportunity to work alongside a group of talented creatives and tackle a wider range of diverse and challenging new business ventures.

I am also eager to utilize my expertise in digital and social marketing to collaborate with everyone in crafting more uniquely creative brand communication strategies.”

Beck You, CEO of BBDO Greater China, said, “Moving forward, we will uphold a stance of innovation and evolution, offering a range of integrated services including strategy, creativity, social media management, PR, SCRM, and community operations.

I am pleased to welcome Travis Wu to our team. His inclusion will enhance our service offerings, bolster our competitiveness in the field of comprehensive advertising communication, and deliver more comprehensive and professional services to our clients.”



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