AnyTag Extends Support for Influencer Marketing on Douyin

Image by Marta Filipczyk

AnyMind Group’s influencer marketing platform, AnyTag, has extended support for influencer analytics and influencer marketing campaigns on Chinese social media platform, Douyin. This marks the beginning of the company’s efforts to open up its platform for influencer marketing in Mainland China it said.

According to the Digital 2024: Global Overview Report, Douyin ranks 9th among the world’s most-used social media platforms and is the most-used Chinese social media platform, with 752 million users.

AnyMind Group said that with the added support for Douyin on AnyTag, marketers can now analyze data of influencers on Douyin across areas such as follower growth, post frequency and habits, follower engagement, follower demographic breakdowns and an influencer’s content interests.


 

Marketers can also select, activate and manage influencer marketing campaigns with influencers on Douyin, and track influencer and campaign performance through AnyTag, enabling both influencer marketing domestically in Mainland China, and capturing of inbound demand of travelers from Mainland China.

Ryuji Takemoto, Managing Director of Product Development, AnyMind Group, said: “With businesses looking to expand out of their domestic markets, Mainland China’s unique social media ecosystem, and demand for cross-border influencer marketing rising, the support for Douyin enables us to essentially unlock a new market for influencer marketing for marketers across APAC and the world.”

AnyTag is an influencer marketing platform with over 630,000 influencers in Asia and the Middle East, and already supports influencer marketing on platforms such as Instagram, TikTok, YouTube, Facebook, X, and Threads.


 

 

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