Global omnichannel media agency Assembly has announced the rollout of Stagwell Search+ in Asia-Pacific, a system designed to help brands understand and influence how they are represented across AI-driven search environments.
Assembly said the launch is a shift away from treating search as a standalone channel. Stagwell Search+ operates across paid, owned, earned, and shared media, where AI-generated answers shape visibility and performance.
According to the release, 78% of APAC users report weekly usage of AI search, and the region has emerged as a global leader in AI search adoption. The release states that AI search experiences increasingly shape brand discovery and consideration before users visit a website.
The release describes a particular challenge in APAC: a fragmented landscape of large language models spanning multiple languages and cultural contexts creates inconsistent brand visibility. It adds that a brand may appear authoritative in one model while remaining invisible or misrepresented in another.
As search becomes increasingly AI-led and zero-click, brands need new strategies to shape how they appear in answers, not just in links.
Stagwell Search+ was built by Assembly in partnership with emberos. The platform continuously monitors how brands appear across models and languages and measures the lift from actions across content, media, and digital channels. Rather than automating changes directly into platforms, the system is designed to guide human decision-making with AI agents.
The platform is currently integrated with models from OpenAI, Gemini, Perplexity, Grok, and Anthropic. Additional integrations with regional platforms including DeepSeek are planned for later this year.
“AI is already making brand decisions without marketers in the room – and in APAC, that challenge is amplified by language and cultural complexity,” said Yi En Chye, VP of Experience and Activation, APAC.
“Success is no longer defined by rankings or clicks, but by a brand’s ability to secure share of prompt. Stagwell Search+ gives brands the visibility and control they need to compete in this new environment.”
