Brahma has launched a new short film continuing its “Tá Liberado Acreditar” (Let Yourself Believe) campaign ahead of the 2026 World Cup, developed by Africa Creative for the AMBEV brand.
The campaign invites Brazilians to reclaim confidence in the national team against a backdrop of low expectations. A survey by Genial, facilitated by Quaest, found that only 28% of Brazilians believe the country will win a sixth World Cup title. The release also notes that Brazil has gone 24 years without a title, has experienced a short coaching cycle, and is not listed among the primary contenders in current probabilities.
The new film, shot in Rio de Janeiro, follows a Brazilian skeptic who begins to believe in the national team again. The narrative recalls emblematic moments from past tournaments — unlikely plays, historic dribbles, and moves described as having marked generations — recreated with an aesthetic inspired by street football and blended with real footage from historic matches.
According to the agency, the production draws on a nostalgic atmosphere referencing the 1990s and 2000s, the period the release describes as when Brazil consolidated its image as one of the world’s greatest football powers. The visual approach, described in the release as “Brazilcore,” combines elements of street culture, football, and the yellow jersey, using visual codes the release says remain globally trending.
According to the release, Brahma has been a partner of the Brazilian national team and a presence in the country’s football culture for over a century.
